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What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone.
Local search engine optimization is the process of ranking a business or product in the search engines for localized searches. Local SEO is often done for small businesses or regional businesses who only want to be visible in Google search to searchers who are located near them. Local SEO also includes optimizing business listing pages on sites like Google, Google+, Yelp and others. These are the best articles on how to use local SEO to grow your business. From optimizing your local business listings, to using the different local search products, to how to appear at the top of the local search results, you'll find the best content on marketing with local SEO.
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