Want more information on people who visit your website? Did you know LinkedIn can help? LinkedIn Website Demographics provides professional insights about your website visitors and allows you to remarket to them through LinkedIn ads. In this article, you’ll learn how to set up and use LinkedIn’s Website Demographics for remarketing.
We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the first six months of 2017, while the average CPC increased from $6.03 to $6.50. Top Takeaways: LinkedIn Ads CPM increased by 15% since January 2017. The average CPC on LinkedIn ads increased by 8% since January 2017. The average CTR remained flat month-over-month with little variance. Based on the AdStage data, here are our main LinkedIn insights Advertisers are putting more budget into LinkedIn Ads Yet, CPMs & CPCs are rising as inventory remains flat By using natively uploaded videos as new ad inventory, LinkedIn could increase its overall ad load without cluttering user feeds or profile pages.
LinkedIn is the most popular social network for professionals to connect with their business contacts. Marketers can use LinkedIn to reach targeted audiences through advertising and content marketing. LinkedIn also owns SlideShare, a popular destination for sharing business presentations. These are the best articles on how to use LinkedIn to grow your business through LinkedIn growth hacks, how to use LinkedIn ads, and how other marketers have used LinkedIn to reach their target customers.
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