High-level Use Cases Visitors fill out Marketo Forms to download white papers, subscribe to newsletter, request trials or services, etc.: Use a generic and consistent method to track successful form submissions - which, in some cases, don’t end up with a “thank you” page. Once the lead is received, various rules and human intervention are required to qualify the lead and either reject it, proceed to enable a trial, or initiate the sales & billing process after discussing with the client: Track key events affecting the lead, such as a status change – and enable “post back” to Google Analytics using events or ecommerce transactions. Solution Outline The Marketo Forms 2.0 onSuccess() handler can be used to trigger a Google Tag Manager custom event, and from there, track the “thank you” as a Google Analytics virtual page view or event; A hidden form field can hold the Google Analytics Client ID. Whenever Marketo receives a lead, a Webhook uses the Google Analytics Measurement Protocol to register an event against Google Analytics; Any relevant workflow can be modified to include a Webhook to log a Google Analytics event with updated status and other relevant information, or even an ecommerce transaction with all the details; For cases where a lead is generated using the Marketo REST API, the concept can still be applied successfully Metrics & Analysis Through this implementation, you will gain the following metrics and unlock new analysis capabilities: Events or virtual page views for successfully submitted leads; Ability to track leads as goals and visualize their conversion funnels; A custom dimension to track the specific form ID being used; A custom dimension to track the user-level Marketo lead id; Offline conversion and ecommerce tracking; Ability to optimize your marketing & retargeting based on specific user behavior. Track Marketo Form Submission in Google Analytics When creating your Marketo form you can elect to have a “Thank You Page” or create a more sophisticated workflow. By default, the user is just presented with a notice in an overlay. The technique presented here leverage the Marketo Forms 2.0 API in order to have a generic and consistent method of tracking successful forms submissions. Following those simple steps will allow you to track a virtual page view or an event in Google Analytics. Google Tag Manager (GTM) is the preferred method of deploying and managing Google Analytics (GA) tags and demonstrated throughout this document.
LinkedIn is the most popular social network for professionals to connect with their business contacts. Marketers can use LinkedIn to reach targeted audiences through advertising and content marketing. LinkedIn also owns SlideShare, a popular destination for sharing business presentations. These are the best articles on how to use LinkedIn to grow your business through LinkedIn growth hacks, how to use LinkedIn ads, and how other marketers have used LinkedIn to reach their target customers.
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