It’s a fact that posting a link in the form of comment increases the reach of your posts. This happens because your post doesn’t push your audience out of the social media platform directly, thus it’s more algorithm-friendly. On the other hand, prompting your audience to find a link in the comment is less professional, and most importantly, less user-friendly. A Call to Action has to be direct and clear; writing something along the lines “Scroll down a bit more to find my link” is anything but. Which brings us to: Which format is better? Link in post or link in comment? We made an A/B test to find out. 32 posts, 8 weeks, 4 LinkedIn profiles. Want to know the results?
LinkedIn is the most popular social network for professionals to connect with their business contacts. Marketers can use LinkedIn to reach targeted audiences through advertising and content marketing. LinkedIn also owns SlideShare, a popular destination for sharing business presentations. These are the best articles on how to use LinkedIn to grow your business through LinkedIn growth hacks, how to use LinkedIn ads, and how other marketers have used LinkedIn to reach their target customers.
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