HCAH has a monthly Google Ad spend of $30,000. Before using Tars, GenYMedium(the agency who manages the Ad campaigns for HCAH) would use the Ad spend to direct prospects to : 1. Static Landing Pages with lead capture forms and phone numbers. 2. Click-to-Call campaigns, where a combination of IVRS and sales reps would attempt to qualify and capture their lead. The end result with Click-to-Call campaigns and Static Landing Pages was a Cost Per Lead that ranged between $8-$10 and a conversion rate of ~15%. GenYMedium used the Tars Chatbot builder to create conversational landing pages that would be used for mobile users clicking on a HCAH Google Ad. The company has seen CPL drop by around 50% to $5 and the lead conversion rate double to ~25%.
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.
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