One of Marketo’s greatest strengths is its web forms. Marketo’s Form Editor and Forms APIs have tremendous flexibility and potential. Both contribute heavily to Marketo’s reputation as one of the top marketing automation solutions. Let’s go over common questions that frequently come up when marketers are building campaigns with Marketo.
At Referral Rock, we’ve been experimenting with different landing pages throughout our site. Like others, our goal is to get conversions. Thus, we know how important the perfect landing page is. (For most landing pages, the conversion is lead capture: convincing prospects to give you their information by offering them something valuable in exchange. However, other landing pages aim to direct prospects to a purchase page, or convince them to make a purchase.) Though we’ve tried a few techniques, we thought it’d be best to ask about the experience other marketers have had with landing pages. So we reached out to see which elements and fields others have seen success with. Here's what we've found.
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.
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