Sales funnel – process of turning a complete stranger into your customer on autopilot. Most of business owners have heard of sales funnels before but they’re not implementing them in their business. Why? I’ve uncovered one big reason for this and that is – My business is different. They think that their business doesn’t require a sales funnel and that they have a “better plan”. Or they think that a funnel “can’t” sell their product or a service. With this post, I am here to deny both of these silly excuses.

Apart from Paperform's in-house experts, we reached out to the design community to gain insights into what makes a good form great 🎨 What's inside: - Why forms matter - The psychology of forms - How to structure online forms - How to make your forms look beautiful

Ahrefs recently shared how they spent $33,115 hiring 3 different copywriting agencies to draft up a new version of their homepage. In the end, they mixed and matched different components from what each agency came up with. I decided to deconstruct their thought process and why this unconventional page is actually pretty genius.