Growth Experiments is a complete platform to track ideas, hypotheses and results.
Sales funnel – process of turning a complete stranger into your customer on autopilot. Most of business owners have heard of sales funnels before but they’re not implementing them in their business. Why? I’ve uncovered one big reason for this and that is – My business is different. They think that their business doesn’t require a sales funnel and that they have a “better plan”. Or they think that a funnel “can’t” sell their product or a service. With this post, I am here to deny both of these silly excuses.
Ahrefs recently shared how they spent $33,115 hiring 3 different copywriting agencies to draft up a new version of their homepage. In the end, they mixed and matched different components from what each agency came up with. I decided to deconstruct their thought process and why this unconventional page is actually pretty genius.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.