What are the reasons for low conversion? Well, there is a large number of them. For example, according to WordStream, even a 1-second delay in page loading time may lead to a 7% reduction in conversion. And you need to monitor all key metrics not to lose your customers. If it has already occurred, you should identify the reason and think about options to increase and optimize your conversion. Low conversions are reflected in bounce rate metrics. The higher the bounce rate is, a large number of customers leave your website. So a high rate is not always good. We would like to share with you important tips on how to increase conversions, optimize a website, and how to reduce bounce rate. Check it out!
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.
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