Quora is like the mature, authoritative big brother of Yahoo Answers. On this platform, users can ask questions, tag them by a number of self-defined categories, and answer. For marketers, Quora is a great way to find out what issues are puzzling your current and potential user base. Give this article a read to learn how to create an effective quora marketing strategy.

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. There’s no one-size-fits-all approach to ad writing, but there are some best practices that can help make us more successful if we follow them. Read our latest post for what you can keep in mind while writing ad copy (and landing pages) for Google Ads.

At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.