Average conversion rates hover between 3-6%. But the best? Anywhere between 12-27%. It can be frustrating if you’re stuck somewhere in the depressingly-low single digits, even after you’ve got the right keywords, Ad Groups, and landing page essentials. So maybe it’s a sign you need to rethink how your PPC landing pages are organized, who they’re targeting, and what customers need from them at different points in time. Read on to see how you can move up into that double-digit club where you belong.
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.
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