Landing pages have become one of the key staples of online marketing. But how can you be sure that you get to optimize a landing page taking mobile user experience into account? By reading this ALTA Digital Blog post, you'll be able to know what is a landing page, how mobile landing pages have become the go-to move for marketers the world over, and how to optimize mobile landing pages to reach new heights!
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.
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