There are so many website builders exists like UnBounce for landing page, WIX, Weebly and more. But they are affordable? Should I use those? What about the features? These are the common questions that people have in mind. It is hard to find. That's why I did extensive research and compiled the list of Best Website Builders of 2018 [Alternatives to SquareSpace] with Pros and Cons. I have also tested all website builders server speed time and mentioned with screenshots.
Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past year, the fast-growing apparel brand saw over 50% growth in retail, and opened nine new showrooms across North America. The brand’s marketing team of just 12 people are used to acting fast, but until about a year ago, the team faced a bottleneck threatening their nimbleness and the effectiveness of their PPC ad spend. As Lisa Craveiro, Director of Acquisition told us, the company’s blog and website CMS templates couldn’t be easily customized to suit their pay-per-click needs. When Lisa’s team needed to publish relevant content (for pointing paid ad traffic to), changes to the site couldn’t be published fast enough. To ensure return on their ad spend, Lisa and the team rolled out two key tactics: First, they experimented with mock editorial pieces created in Unbounce to better convert Facebook ad traffic. And second, the team built several location-specific landing pages for marketing different showrooms and educating prospects on their unique customer experience. Over just nine months, Lisa’s team secured 800+ showroom bookings via their new Unbounce landing pages, 40 online transactions of purchased suits, and 750 newsletter signups. Having over 340,000 visitors directed to a landing page as part of their paid media strategy is just one aspect of how Indochino’s scrappy marketers have been able to grow the brand’s selling appointments 77% year over year. Read on for a peek into their playbook.
At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.
Landing pages are the first page a new visitor lands on when visiting your website. Because they are the first things people see, landing pages play an important role in growth, particularly in user acquisition and user retention. These articles show you how to build high performing landing pages through A/B testing, improving landing page copy, and tips on how to optimize a landing page for conversions. This section includes case studies on how marketers have effectively improved the conversion rate of landing pages through A/B testing, collecting user feedback and more.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter