This week, we released our very first Instagram face filter aptly titled What Meme Are You. The filter is an augmented reality camera effect that slaps a rotating list of instantly recognizable memes above your head when you press the “record” button. After a few seconds, the effect stops on one meme that a random number generator suspects captures your true essence. In 72 hours, the filter got more than 174,000 organic impressions in Instagram. It was a pretty great impact given that it took an afternoon to make. In this article, I explain how to make a custom Instagram filter and the impact it had on our business for other entrepreneurs and startups who want to explore this new content marketing channel.

Social media marketing courses are now valued more than ever with over 800 million people using social media for work today. The numbers only imply that it is the best time to sharpen your online skills and pursue social media marketing courses. Whether you are a new business thinking of expanding or a freelancer thinking of pursuing your career in this line. These courses will be essential for you to not commit rookie mistakes in the future.

The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article: