The difference between using a set or two of hashtags that on the surface seem to fit your content vs. finding the perfect niche hashtags for your brand can be a game-changer. Learn how to master the art of hashtags with seven unique strategies.

When scrolling through the Instagram stories to catch cool ad examples, 80% of all the ads I saw were not optimized for the Instagram Story placement. As a stark contrast, some top brands have nailed their Instagram Stories strategy: Uber, Airbnb, Deliveroo, Starbucks, and many more Gather inspiration from 40 great Instagram Story examples. It was a blast to compile this article as I learned a ton while doing it.

The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article: