Suppose I told you I have proof that hashtags don't increase Instagram engagement? That I have data that actually shows the opposite - that they may cause harm? Well I do have this data, and I think you're going to want to see it. We’ve just published a massive Instagram engagement report, and the results are…interesting. So what’s the deal? You’ll just have to keep reading to find out…

Do Instagram Facebook video ads work better than static image ads? Yes and no. Sometimes, video ads can get people’s attention when static ads fail to interest your audience. On the other hand, Facebook video ads often have higher CPC and CPA than regular image ads (the same is true for carousel ads v.s. image ads). We did some digging and collected 21 video ad examples from brands like Squarespace, the New York Times, and VSCO. Check out the examples and learn to create better video ads in process!

The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article: