With the holiday season in full swing, people are looking forward to shopping for gifts for others and for themselves. Ecommerce businesses should buckle up for a busy few weeks – online retail purchases are naturally expected to spike at this time of the year. With social media’s selling abilities consistently improving year after year, social networks are expected to contribute to holiday sales more than ever this year.

Pura Vida Bracelets reported $68.3 Million in revenue for 2018 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands. Scott Wooly got LeBron James to promote his business for FREE! (Okay, there’s more to that story, obviously – but you’ll have to keep reading to find out the rest). But how? And what the heck do they know that you don’t? I’m going to give away their secrets, and fill you in on the absolute best insights from the genius influencers and marketers on the front lines making it happen. Oh, and if those numbers don’t impress you, maybe this one will: $10,000,000,000 Influencer marketing was destined to be a juggernaut from the very beginning. As soon as social media sites like Facebook, Twitter, and YouTube made it possible for the average person to become a content creator — someone who could create their own brand, their own following, their own influence — the game officially changed. A new player stepped forward, one that would force marketers to alter their playbooks in ways that, at the time, seemed unimaginable. This guide will give you the resources, best practices, and actionable advice you need to create and execute a winning influencer marketing strategy for your business.

The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article: