If there's one golden rule of marketing, this is it: Talking about yourself doesn't work. I can say "I'm awesome" all I want - but what are the chances you'll believe me? But if an influencer I follow tells me how awesome a product is? I'm more prone to listen. And I'm not alone. In fact, influencer marketing generates $6.50 for every dollar spent. How's THAT for a return? I get it, though - it can be intimidating reaching out to and working with people you don't know. That's why I wrote this step-by-step guide to influencer marketing for eCommerce. Enjoy!
The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article:
The Instagram topic includes the best Instagram growth hacks and ideas on how to use Instagram to grow your business. You'll find articles on how to grow your Instagram audience, how to use Instagram automation, how to engage and work with Instagram influencers and how to drive traffic and sales from Instagram.
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