People have speculated non-stop about the absence of Apple on Instagram – but as of this week, the technology conglomerate finally created an account. As of now, its feed comprises solely of User Generated Content (UGC); these are pictures and videos taken by the Apple community. Not a single professionally taken photograph made the cut. UGC isn’t a new strategy for Apple, though – not by a long shot. Keep reading to understand why you should join the UGC bandwagon and how to do it.

If you want to create the Instagram ads that will draw attention and generate engagement from your customers and / or followers, you will need great ideas to start with. You need inspiration and the best way to get it is to study the market. Find out what the big brands are doing, how successful businesses advertise their products or services etc. Here are some of the best 24 Instagram ad ideas you can use for research, before actually starting to pay for yours.

The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article: