Reach vs impressions — it’s a common dilemma that marketers face. Read on to find out which metric is more important for you and why.

The most popular and engaging social media app, Instagram is slowly turning into an excellent platform for marketing and brand building. Its huge active user base, around 60% of which falls into the age group of 18-21 years, gives businesses a wonderful opportunity to build a viable customer base. Here are a few Instagram marketing tips that will get you amazing results as a startup/business.

The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code. Ideas you can try from this article: