About two years ago, the publishing house where I worked decided to go paperless. Sheer panic erupted in the print department. How on earth can you make magazines and write good texts without using a cmd/ctrl + P? I used to be an avid user of that keystroke combination myself. The editorial staff used my failed attempts as scratch paper for at least a year. So I guess cutting down on my printing was not a bad idea after all. However, turn your printer on anyway, as you will definitely need it when you start writing.

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Do you think "content auditing" is the marketing equivalent to colonoscopy? Well - if you're not doing it the way I am, I'm sure your life gets ruined in ways you couldn't even imagine whenever you realize the time has come to do the audit. The way I see it - a website content audit consists of 4 steps: 1. INVENTORY [this one is super painful if your client or yourself have hundreds of published posts] 2. OBJECTIVES [this one's all about determining the direction of your audit] 3. AUDIT [while inventory is all about quantity, an audit is all about quality] 4. OPTIMIZATION [without this step, I don't know why you're even doing an audit] Ok, awesome But... WHY do you HAVE TO do the audit? Here's a simple answer: Content is king (or queen 👸)! But ask yourself: Do you want your content to be Queen Elisabeth or do you want it to be Queen Pauline? Ever heard of her? That’s what I thought. For a more elaborate answer - read the entire article.