Social Media 1. Twitter doubles its character limit As a part of a global test, Twitter increased its character from 140 to 280. 2. Snapchat launches 3D AR bitmojis Users can now create interactable 3D AR bitmojis which can be zoomed, pinched, dragged etc. Also, these bitmojis animate themselves when the user presses the record button. 3. Instagram rolls out a couple of new safety features In a bid to make the platform more safe, Instagram added two new features. Feature #1: If you have a public account, you can choose who can comment on your posts. You can also block people from commenting. Feature #2: You can report anonymously to Instagram help center if you find someone in distress during a live video. Instagram will then offer options such as talk to a helpline, additional tips etc.

Dave Gerhardt spoke to a room of 1,500+ marketers this February at Traffic & Conversion Summit. The topic - How to use Conversational Marketing to give your business an unfair advantage. So this blog is an excerpt of that session. Ready to supercharge your use of conversational marketing? Get 15 chatbot examples to steal for your website right now here.

A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.