Great analysis based on The Centrico Digital B2B Digital Marketing Strategy Formula that helps us understand how to get the perfect strategy for our clients. It begins talking about working with our ideal client and then goes deep into the relationship with them, how to gain trust, etc. Total delight.

Social media outreach can mean many different things to different people, so it is difficult to give one simple universal definition. Commonly, it is used to mean building and maintaining relationships with new and existing customers, respectively. Regarding the former, social media has revolutionized prospecting and lead generation by replacing the (at best) mediocre open rates of impersonal blanket emails with the endless opportunities of an online presence to attract and impress potential clients. With respect to the latter, one can make the most of social media connections by creating engaging content for them, involving them in conversations and delivering some added value that will hopefully result in more prosperous cooperation. Social media outreach can also mean increasing your brand awareness using an effective strategy.

A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.