Writing your own copy can be frustrating when you're starting out. You know you need to write something that's going to appeal to your ideal customer, but you're not really sure who that customer is or what they want. If you've got an audience, you can ask them what they're looking for and get the info that way. But if you don't have an audience, you need to be a bit more creative. This article talks about how to use Amazon reviews to figure out what your audience wants and what words they use to describe what they're looking for. It'll help you improve your copy.
We've coined a new term: Customer-Content Fit. Here's why... We've been noticing this problem over and over again. Let me know if it sounds familiar. A content marketer slaves over a blog, putting out post over post, month over month. They get some traffic, but they notice that the traffic isn't exactly who they want. Meaning: blog visitors don't sign up for their app, or contact sales, or join the email list. In other words, there aren't a lot of customers in the monthly visitors. That's a problem! And we think we have a pretty good idea of why it happens. In fact, this problem is so pervasive that we're coining a new term to refer to it: Customer-Content Fit.
Inbound marketing is the practice of creating, managing and optimizing incoming traffic to a site from external sources and channels. Inbound marketing is typically made up of marketing tactics including search engine optimization, content marketing, influencer relations, social marketing and more. Inbound marketing differs from outbound marketing in that it focuses on getting in front of users through organic marketing efforts, where as outbound marketing is typically more traditional paid marketing such as search engine marketing, paid advertising and more.
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