How can conversion rate optimization increase your revenue without spending a single dollar? The answer and implementation are hidden in our new CRO eBook👇 I know "without spending a single $" sounds too good to believe. So here is a quick demonstration: 84% of landing pages have navigation bars. But studies show that removing navigation can boost conversions by up to 100%. Surprising but reasonable. By removing the navigation bar, you remove all the clickable actions on the page. 🤔 Now your visitors have one focus: the call to action button. CLICK. This is a glimpse of what CRO is capable of. Once you learn to apply data and behavior-driven approaches, you'll find endless ways to increase your conversions. And this book will teach you how by showing: 👉3 main benefits of CRO. 👉Fundamentals of A/B testing. 👉Qualitative and quantitative research methods to create data-driven approaches. 👉4 CRO case studies 👉Our 6-step systematic CRO blueprint. 👉The most effective CRO tools we use to increase our revenue. 👉The 5 best CRO practices you can use to increase your conversions today.

➤ 85% of media businesses are shaking up their existing products and services ➤ 80% are beginning to offer new ones, all together ➤ 70% are changing their entire business models Why? All to keep up with challenges introduced by the digital age. From attracting and engaging new readers to competing in an era of free content and beyond, this article dives into the challenges plaguing publishers and strategies you can take to overcome them.

A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.