We surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each tool helped your company create or promote content? Our respondents answered back with 120 different tools and over 20,000 words describing the usages of each. We combed through all of this data to only show you the best responses in this epic guide:
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
Inbound marketing is the practice of creating, managing and optimizing incoming traffic to a site from external sources and channels. Inbound marketing is typically made up of marketing tactics including search engine optimization, content marketing, influencer relations, social marketing and more. Inbound marketing differs from outbound marketing in that it focuses on getting in front of users through organic marketing efforts, where as outbound marketing is typically more traditional paid marketing such as search engine marketing, paid advertising and more.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter