Getting early adopters of your SaaS, it's difficult. I mean, CRAZY difficult! Particularly if you're bootstrapping it. You need to get the ball rolling. In short: you need to hustle. But like the good old Zen's master saying: "It's not about how hard you hustle; it's about how smart you do." Most of the time, the initial effort in getting early adopters it's wasted doing pointless activities. So what should you prioritize instead? Tushar Jain, Founder of OnPage Champ, shared his experience and practical takeaways on our blog. Discover what he learned and how you can implement this in your business in the article below
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
Inbound marketing is the practice of creating, managing and optimizing incoming traffic to a site from external sources and channels. Inbound marketing is typically made up of marketing tactics including search engine optimization, content marketing, influencer relations, social marketing and more. Inbound marketing differs from outbound marketing in that it focuses on getting in front of users through organic marketing efforts, where as outbound marketing is typically more traditional paid marketing such as search engine marketing, paid advertising and more.
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