When it comes to content marketing, it’s imperative that you represent your brand clearly. Your brand identity needs to shine through all your content, from offers to product descriptions, blog posts, and everything in between. As consumers lap up new material, use your content to demonstrate your awareness of tech and industry developments. Show your users that you’re aware of their changing needs and preferences. A content marketing refresh can be a critical business decision. The online content space is saturated and competitive. Keeping content relevant and engaging is essential if you want your business to stand out. No wonder 59% of B2C content marketers planned to expand their spending on content 2020. And B2B marketers can’t afford to fall behind, either. It’s important to recognize when your brand is in need of a content marketing refresh. Maintaining relevant and engaging content is an essential business strategy for companies trying to head upmarket, shift into new areas, expand their offerings, grow their market share or even rebrand themselves.

Not using exit popups in your marketing is like benching one of your star players. Why? Because (when done right) they can literally turn abandoning visitors into full on customers—in a matter of seconds. Case in point: This exit popup from the team at Rudy Mawer was directly responsible for securing 7,973 leads and over $50,000 in revenue within two months of going live So, we decided to break down in a blog post exactly why it worked so well. We cover: 😍 A breakdown of what a $50K popup looks like 💪 The 3 key principles behind why it converted so well 📈 Exit popup benchmarks to judge your own success on 😓 5 common mistakes to avoid with exit popups 🚀 How to create your own exit popup (with templates) So, take a look at the post now if you want to learn what goes into an exit popup that generates serious leads and revenue.

This guide will detail the most important types of marketing collateral you should include in your repertoire and explain how and when to use each type.