Popups can be crazy effective when it comes to lead capture. But, there's more to making them work than simply throwing one onto your website—there needs to be strategy behind it. Cuddle Clones is a prime example of how this is done 🙌 The company has an awesome product that helps people memorialize their furry friends. They even gained national attention on the likes of BuzzFeed, CNN, and USA Today. They're also executing a great conversion strategy for an ecommerce website. In this post, we break down exactly how Cuddle Clones does it. From idea, to finding a niche, to rolling out a plan. We cover: Cuddle Clones' story (and how it contributes to sales) The triggered popup that captured 150k SMS leads How Cuddle Clones nurtures these leads via email What makes their product page so persuasive A look at the retargeting ads that bring abandoners back Why giving is a critical part of their growth strategy So, have a read if you want to see exactly what goes into a high-converting ecommerce brand like Cuddle Clones.

This book is suitable for small businesses and beginners alike and deep dives into the world of lead generation. You'll learn: to create opt-in forms  the commonly used form types  when best to use opt-in forms  how to optimize your forms for maximum conversion  We cover this and a lot more in the book to teach you how to get the most out of your opt-in forms. We’ve also used relevant examples in every section of the book to demonstrate exactly how some online businesses have perfected the art of high converting opt-in forms. Take some cues from the experts and watch your lead generation fire up.

A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.