Since 2006, inbound marketing has been the most effective method for doing business online, this is because it generates 3x more leads than traditional marketing and it costs 62% less per lead (Hubspot). This is because it takes away the cost of printing marketing collateral and buying email lists, and it attracts and converts customers in a much more organic and cost-effective way.
Automation marketing software has become quite popular for organizations that focus on inbound marketing. In my case, the digital agency that i work for, decided to use (test) Autopilot instead of hubspot (because -they said- it's too expensive. Have you ever tried something else? Can you give some feedback? If no, why? Is it the price? Share the knowledge!
Inbound marketing is the practice of creating, managing and optimizing incoming traffic to a site from external sources and channels. Inbound marketing is typically made up of marketing tactics including search engine optimization, content marketing, influencer relations, social marketing and more. Inbound marketing differs from outbound marketing in that it focuses on getting in front of users through organic marketing efforts, where as outbound marketing is typically more traditional paid marketing such as search engine marketing, paid advertising and more.
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