Learn all the frameworks, the mindset & the skills you need to become a Growth Hacker.
About two years ago, the publishing house where I worked decided to go paperless. Sheer panic erupted in the print department. How on earth can you make magazines and write good texts without using a cmd/ctrl + P? I used to be an avid user of that keystroke combination myself. The editorial staff used my failed attempts as scratch paper for at least a year. So I guess cutting down on my printing was not a bad idea after all. However, turn your printer on anyway, as you will definitely need it when you start writing.
Do you think "content auditing" is the marketing equivalent to colonoscopy? Well - if you're not doing it the way I am, I'm sure your life gets ruined in ways you couldn't even imagine whenever you realize the time has come to do the audit. The way I see it - a website content audit consists of 4 steps: 1. INVENTORY [this one is super painful if your client or yourself have hundreds of published posts] 2. OBJECTIVES [this one's all about determining the direction of your audit] 3. AUDIT [while inventory is all about quantity, an audit is all about quality] 4. OPTIMIZATION [without this step, I don't know why you're even doing an audit] Ok, awesome But... WHY do you HAVE TO do the audit? Here's a simple answer: Content is king (or queen 👸)! But ask yourself: Do you want your content to be Queen Elisabeth or do you want it to be Queen Pauline? Ever heard of her? That’s what I thought. For a more elaborate answer - read the entire article.
Inbound marketing is the practice of creating, managing and optimizing incoming traffic to a site from external sources and channels. Inbound marketing is typically made up of marketing tactics including search engine optimization, content marketing, influencer relations, social marketing and more. Inbound marketing differs from outbound marketing in that it focuses on getting in front of users through organic marketing efforts, where as outbound marketing is typically more traditional paid marketing such as search engine marketing, paid advertising and more.