Digitalization has changed buyer behavior, sales, and marketing techniques tremendously. Producing more contacts was once exclusively the role of sales, but this is no longer the case. Today, marketing and sales work towards the same goal as a team. Marketers attract customers by educating them about the company’s offerings and nurturing them with information until they are ready to buy. As a result, customers make a decision to buy long before they decide to speak to a sales representative. Sales needs to adapt to these changes and be ready to meet a customer, offer them a personalized solution, and walk them through the rest of the buying process.

Social media live streaming is becoming an essential part of virtual communication. When almost every social network has its live stream options — Facebook Live, Instagram Live, and others — society adjusts to a new way of engaging with the world. Thus, brands need to tune up their marketing strategy to glean the benefits of live streaming on social media. Social media live streaming gained tremendous popularity not least thanks to the TikTok mobile app. TikTok is undoubtedly the hottest live streaming social network today. Launched in 2016, the social network had grossed nearly $248 million by the end of 2019 and is among the top-10 social media platforms globally. What are the features that make it so popular and successful? In this article, we will describe the features that make it so attractive, and some points to consider before building an app similar to TikTok.

If you are starting out in growth marketing and you are wondering "how do I connect all this data together so it makes sense" - I made a quick guide on marketing attribution that might help you.