For years the marketing world’s been buzzing about the good and the bad of marketing automation. The general agreement though tends to be in favor of using automation to tackle recurring challenges when it comes to our marketing strategies. Still, marketers are taking different approaches to how they use automation for their campaigns and day-to-day duties.

When you’re just starting out with influencer marketing, you might have a lot of questions. And you might feel like it’s challenging to launch an influencer marketing campaign. But don’t worry, we’re here to clear your doubts. Here are the most pressing influencer marketing questions and their answers to help you:

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you. Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have not changed—communication, curiosity, empathy, for example—the hard skills for digital marketing are slightly different.