Growth Experiments is a complete platform to track ideas, hypotheses and results.
Marketers and Product Managers are often forced to waste tons of time and resources chasing after random fluctuations in their metrics in search of answers - most of which turn out to be red herrings. But I've found that calculating a Normal Range for your metrics helps you better determine whether today's number is objectively 'Good', 'Normal' or 'Bad'. In this article, I explain how to do it, and provide a free calculator to get you started. It's quick & easy - I almost failed math in high school, so if I can do it, so can you!
<p>Growth teams are there to act in all stages of the growth hacking funnel. That means running experiments that can influence key business levers and having ever-changing activities to test new ideas. Teams can't get involved with all kinds of tests and requests. Instead, they must prioritize what experiments can bring the greatest benefit for the business at any given time. To help teams prioritize what experiments will be run next, and get organized to bring results that will validate ideas as quickly as possible, teams need growth sprints. That is a ritual moment that can be held weekly to get the team on the same page on what tests will be run next, how the idea will be validated, and set tasks and responsibilities. This is the space for sharing how teams organize their growth sprints, how they prioritize what ideas will be tested next, e what metrics teams set to validate their growth ideas.</p>