Slack's website gets over 100 million visitors every single month. Their conversion rate is among the highest in the industry. What is it about their website, apart from the product, that makes people Sign up? Is it just the popularity of the app? Or does the website hold keys to better design and conversions? I HAD to find out! So I wrote an article detailing all the elements and tactics that you need to steal from Slack's website and apply to your own. There's a lot to learn. Check it out! P.S In this 3500 word guide I'll walk you through: - How Slack combines benefits and features AND explains their product at the same time - How slack leverages it's integrations for an additional 1 million+ monthly traffic - The personalization techniques that Slack uses to connect with every visitor - The formula for creating high converting testimonials And so much more...
Jim Huffman is the author of The Growth Marketer’s Playbook, the #1 new release on Amazon in marketing, and the co-founder of GrowthHit, a growth consultancy for startups and e-commerce brands. Jim has led growth at three different startups that went from idea to over $10M in sales and got featured by WSJ, TechCrunch or the TODAY Show. He has grown his consultancy to over $50,000 MRR. Jim serves as a growth mentor for Techstars, a startup accelerator. He has advised and taught marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, and more. He is a marketing instructor through General Assembly and the ANA. Bonus: Jim is a clueless dad to a 19month old girl, an NBA superfan and an aspiring omelet chef. Connect with Jim here: firstname.lastname@example.org Twitter: @jimwhuffman Linkedin: https://www.linkedin.com/in/jimwhuffman Subscribe to Jim's Blog Get 30% OFF Jim’s Book and Growth Course with code “growthhackers"
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