The 4Ps are THE essential ingredients in your marketing mix that when executed properly take your product from ‘Meh’ to ‘yes please, I’ll have another’.

    The most startup-friendly technology. That’s how they call Ruby on Rails framework. Just imagine you are building a startup. What would really matter? I bet that Time and Money. And here is Rails framework — startup racing car with a low fuel consumption🚀   Let’s dig a little deeper. Why Rails is SO cool for startups:    1. The very first thing to mention - Rails WAS MADE for startups and was meant to be fast in development. Sometimes the first one to launch is the only one to win. This framework has a lot of tools, databases, plugins, and modules.  All open-source = free of charge. 2. Easy testing There’s no time for extra testing hours when you are about to launch. Rails makes projects as bug-free as possible as automated tests are ensuring an error-free environment. 3. Simple architecture Ruby on Rails development operates on the MVC (Model-View-Controller) principle. In simple terms: MVC brings longevity, testability, and maintenance to your project. The MVC principle enables different programmers to work on different layers at the same time -significant advantage when speed is crucial. 4. Lower costs

Jim Huffman is the author of The Growth Marketer’s Playbook, the #1 new release on Amazon in marketing, and the co-founder of GrowthHit, a growth consultancy for startups and e-commerce brands.     Jim has led growth at three different startups that went from idea to over $10M in sales and got featured by WSJ, TechCrunch or the TODAY Show. He has grown his consultancy to over $50,000 MRR.   Jim serves as a growth mentor for Techstars, a startup accelerator.  He has advised and taught marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, and more.  He is a marketing instructor through General Assembly and the ANA.   Bonus: Jim is a clueless dad to a 19month old girl, an NBA superfan and an aspiring omelet chef.   Connect with Jim here: jim@growthhit.com Twitter: @jimwhuffman Linkedin: https://www.linkedin.com/in/jimwhuffman Subscribe to Jim's Blog Get 30% OFF Jim’s Book and Growth Course with code “growthhackers"