Social listening can transform your business. Check out the best ways to make the full use of it.

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at its finest – and ironically, the higher the stakes are, the harder it hits.

Pinterest recently hosted a SF Growth Engineering meetup to discuss how some of the most successful companies drive growth at scale. See the video below to hear what speakers from Pinterest, Airbnb and Twitter had to share.