Simply put, 93% of all online experiences begin with a search engine, making search engine optimization possibly THE most important marketing element of your business.

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. We gathered five major issues that advertisers face on their way to in-house programmatic adoption.

Jim Huffman is the author of The Growth Marketer’s Playbook, the #1 new release on Amazon in marketing, and the co-founder of GrowthHit, a growth consultancy for startups and e-commerce brands.     Jim has led growth at three different startups that went from idea to over $10M in sales and got featured by WSJ, TechCrunch or the TODAY Show. He has grown his consultancy to over $50,000 MRR.   Jim serves as a growth mentor for Techstars, a startup accelerator.  He has advised and taught marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, and more.  He is a marketing instructor through General Assembly and the ANA.   Bonus: Jim is a clueless dad to a 19month old girl, an NBA superfan and an aspiring omelet chef.   Connect with Jim here: jim@growthhit.com Twitter: @jimwhuffman Linkedin: https://www.linkedin.com/in/jimwhuffman Subscribe to Jim's Blog Get 30% OFF Jim’s Book and Growth Course with code “growthhackers"