The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed as “traditional” are usually met with resistance. While it’s true that some traditions should definitely be kept alive, this doesn’t stand for traditional brands. No, to stay alive in today’s digital ecosystem, brands need to be modernised and adapt to the changing times. For example, traditional marketing methods like telemarketing and putting out adverts on magazines, newspapers, television and radio shows need to be updated to their online counterparts. Similarly, a physical storefront needs to be supplemented with a website that acts as the brand’s face on the internet.

Two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level beyond remarketing.

Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.