When built the right way, B2B influencer relationships can be invaluable. They can lead to business development opportunities They can help you distribute your owned content to a larger audience They provide an opportunity to work on co-marketing projects together The trouble is, most advice begins and ends with “provide value.” This so-called value comes in the form of sharing content, tweeting and commenting on blog posts. Sadly, there’s nothing valuable about this. Busy influencers are then pounded with social notifications and cold emails with little substance. What influencers really need help with is getting their message, brand, and story in front of a larger audience. In this guide, you’ll learn how to build long-term, meaningful relationships with influencers by getting them in front of a wider audience. You’ll learn how to engage with them, create content for other people’s audiences and create win-win scenarios for all involved. The best bit? You get to create amazing content for a wider audience in the process. Here’s how.
Hey people, Everyone is buzzing about you... Sales are rolling in… Until… BAM! We're getting a deeper look at how e-Commerce retailer Gilt stopped the slide and kept the company alive, resulting in a $250 million acquisition in 2015. They found a solution. A referral program. But not any old referral program.
Here’s a breakdown of the four whiteboard lessons from G you need to watch to get ready for 2018: 1. How to Engage Your High-Value Website Visitors 2. How to Take a Holistic View of Inbound Automation 3. How to Use Email Retargeting to Win Back Visitors Who Don’t Engage 4. How to Deliver a Better Experience to Your Visitors (And Increase Conversions in the Process)
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