We recently published a study with SEGA® HARDlight on what makes some games go viral, while the others struggle to keep their acquired users engaged. The study includes insights from more than 40,000 players who had been invited to the game Sonic Forces: Speed Battle, using social media invites powered by GetSocial. It also looks into the typical behavior of ‘Viral Whales’ – players who generated five or more installs from their friend circle and displayed greater social influence. Here are the key findings from the study.
Introducing an online workshop to help your full company work together to accelerate growth. Today's fastest growing companies have pioneered a cross-functional, agile approach to growing their customer base. Newer companies, such as Airbnb and Amazon, have used this approach to disrupt well-established industries. Fast growing startups have baked cross-functional agility into their early DNA. This online Jumpstart Program is designed to help your company accelerate the shift to the proven cross-functional approach used by today’s fastest growing companies. In this 4-week program led by Sean Ellis, your company will adopt a proven framework for fully understanding and accelerating growth.
Email personalization is more than sending a plain text template. When you send a 1:1 email, you consciously have all the context of your recipient in mind. When sending email at scale, you need to replicate this context in your email tool for every recipient (hundreds, thousands, millions of them…). So scaling email personalization is a data problem. Not a marketing problem. Not a design problem. Here's the five tactics we see data-driven teams using to scale personalized email.
Growth hacks are specific experiments that can help grow, activate, retain or monetize users and customers. These are the best articles on growth hacks and growth hacking. Learn the best growth hacks for all types of businesses including the tactics you can try right now to find new growth.
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