Growth Experiments is a complete platform to track ideas, hypotheses and results.
Laravel 7 has become widely popular in recent times due to obvious reasons. The Laravel features play an exclusive role in this aspect apart from other conveniences it offers- integration possibilities, security features, and tremendous support from the online community. All these make Laravel 7 a PHP framework worth giving a try.
Guilherme is a senior growth strategist who currently works at Volvo Cars in Stockholm, Sweden as part of the offer development team responsible for Care By Volvo - Volvo's subscription service. During his time at Volvo Cars, Guilherme has also worked as Senior Commercial Transformation Strategist and Innovation Manager being part of Volvo Car's "moonshot" innovation team (H3 Innovation). He believes that his passion for growth comes out of his difficult childhood, after growing up in a poor suburban area in Recife, Brazil. "I had to learn how to be strategic about my choices since very young. Our family conditions required me to live with few different families for periods, I believe these experiences taught me a great deal of empathy, but also how things can be so different from one postal-code to another. That's why I think we are doomed to be biased, so, unless we base our decisions in evidence, we can only be wrong or lucky" Before joining the giant automaker, Guilherme has spent 7 years doing growth (among other things) in different Swedish startups, working with online dating, music, and football. He is native from Brazil and moved to Sweden during his bachelor studies in 2009, staying there since then - "Probably my biggest growth experiment ever". Things you can ask him about: Product & Innovation Offer-Market-Fit > When product-market-fit alone is not enough How we built and ran a Moonshot Innovation department within Volvo Cars Growth Teams Key differences in doing growth in startups vs in a hundred years old corporation Why setting up a growth team in a non-tech corporation is so hard My best advice to anyone interested in starting a growth team Starting up a Swedish startup operations over-sea - Doing things that don't scale AARRR Funnel Why your possible best-converting copy might be in another colleagues' inbox right now. Whats an offer and why should you care about it? Seeling ads: How did I scale a cold email all the way to a global advertising campaign with an F500 company in less than 1 year. Car subscription: My experiences at Care By Volvo, one of the world's first global car subscription services. How learning BJ Fogg's theories made me see NPS like surfing The huge untapped potential that I believe corporations are yet to discover. Other things inside Guilherme's brain RIP Growth Hacking, long live Growth Culture Can T-shape people ever be happy? Are millennials really troublesome or are their managers just too bad? Why Sweden? Follow him on Linkedin and Twitter
Develop a Growth Culture means creating a culture that fosters cross-functional work that is aligned on a common goal/KPI, encourages velocity goal for experimentation, and deep collaboration between functions. It is also about empowering the team, being transparent about what is working vs. what is not, data-driven mindset, and consistent increment progress.