If you put time and effort into creating exceptional content, surely you also want to know the outcome. How many people read your article, page, or white paper? Was your content interesting enough? Did it lead them to take further action? The only way to find out is to start measuring! If this is new to you, opening Google Analytics can seem overwhelming. The number of reports, charts, graphs, and metrics may appear daunting at first, but you’ll soon get used to it. Spending a little time exploring the tool will already provide you with valuable insights.

When you work in a team for managing the social media marketing activities of a firm, you need a tool to make tasks more manageable. To be able to get maximum returns from your marketing efforts, you will need social media scheduling tools that will allow you to schedule content for multiple social networks in one place. That is where the above-mentioned list comes into the picture. You can carefully go through the features offered by each tool and make an informed choice. See how each of them compares with the services offered by RecurPost. Click here to know more about how its services can help with business growth and how you can use it. Tired of posting manually on social media platforms? RecurPost helps you to schedule post on different social media platforms. It's a One-Click Share automation tool. Signup on RecurPost and avail the 14-day free trial. Visit www.recurpost.com now.

The new Google Analytics 4 is event-driven, so the data you see in reports comes from events that are triggered by interactions a user has with your web/app. GA4 has built-in events that you should take advantage of before going to custom events, mainly because you don't have to code anything to use most of these events and they will have better integration and support for reporting and data analysis. However, if you can't use any of the automatic, enhanced, and/or recommended events you can implement your own custom event. I will show an example of how to use GTM custom events to send data to GA4.