Growth Experiments is a complete platform to track ideas, hypotheses and results.
If you are new to the world of blogging, or just realized the need for website analytics, then you are in the right place. This guide not only covers how to add Google Analytics to WordPress site but would also help you sign up for Google Analytics. Website analytics is an important part of knowing the audience of your website. With the help of traffic stats, you can easily improve traffic, sales, and other key metrics of a business.
The new Google Analytics 4 is event-driven, so the data you see in reports comes from events that are triggered by interactions a user has with your web/app. GA4 has built-in events that you should take advantage of before going to custom events, mainly because you don't have to code anything to use most of these events and they will have better integration and support for reporting and data analysis. However, if you can't use any of the automatic, enhanced, and/or recommended events you can implement your own custom event. I will show an example of how to use GTM custom events to send data to GA4.
With Google Tag Manager, marketers can quickly and easily update their tracking codes (known as tag or pixel) on their website or mobile app. It streamlines the organization of tags and allows marketers to act independently from the dev team.