If you are new to the world of blogging, or just realized the need for website analytics, then you are in the right place. This guide not only covers how to add Google Analytics to WordPress site but would also help you sign up for Google Analytics. Website analytics is an important part of knowing the audience of your website. With the help of traffic stats, you can easily improve traffic, sales, and other key metrics of a business.

Most specialists start getting to know analytics and reports with Google Analytics. We decided to figure out how the marketer could find answers to business questions using GA reports. In our article, we’ve collected 12 main reports from 4 sections of Google Analytics and arranged them in the same order as in the service. Setting up these Google Analytics reports will help you to analyze the effectiveness of advertising campaigns and tell you how to find risks and growth zones.

The new Google Analytics 4 is event-driven, so the data you see in reports comes from events that are triggered by interactions a user has with your web/app. GA4 has built-in events that you should take advantage of before going to custom events, mainly because you don't have to code anything to use most of these events and they will have better integration and support for reporting and data analysis. However, if you can't use any of the automatic, enhanced, and/or recommended events you can implement your own custom event. I will show an example of how to use GTM custom events to send data to GA4.