“What is the opportunity on Google Shopping relative to our Search ads?”, someone asked me at a conference after I presented some of our findings from the Search Strategies Report. What business are you in? “Retail”, they said. “How about multiplying your activity by 5?” It is amazing how fast things move! Over the past few years, we have had the feeling that Google shopping was eating budget from — what used to be called – Google Adwords. Click the link below to read the full post.
All businesses are challenging, but seasonal businesses present a plethora of unique challenges, including budgeting, hiring seasonal labor, and managing cash flow. Another unique challenge that we growth folks know all too well is how seasonality makes paid search particularly difficult. As Adam Greenspan, VP of marketing at Everfest, says, “The whole industry is riding that wave, so from a paid search perspective, there’s definitely an increase in competition - not to mention all metrics can swing wildly. It’s a little nerve-wracking trying to catch that wave on the upswing each year, but it’s what you’ve got to do to hit the season hard.” However, when executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive. In this guide, I will detail the learning, planning and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses.
Google Adwords is the most popular search engine marketing platform for marketers to reach their customers through paid search ads. These are the best articles on how to use Google Adwords to grow your business. Google Adwords products include Google Remarketing, Google mobile search advertising, Lookalike audiences, and YouTube advertising.
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