We wrote this post perfectly realizing that Software companies struggle with getting leads. The reality is this: 1) Custom software and almost all SaaS niches (Ad Tech, MarTech, ERP, Project Management, etc.) are highly competitive 2) Leads cost way too much to fit the cost per paying customer 3) Quality of leads is unstable This is all true for AdWords which is one of the most popular sources of leads for Software businesses (along with SEO and content marketing). The biggest problem with AdWords is that everyone wants to pick the low-hanging fruit first. So that all low-hanging gifts are quickly gone. We made it a top priority at Kraftblick to never give up on this search ;) Today I want to share with you some fresh ways to approach keyword research in AdWords to pay Google less while getting more in return. These aren't high-level ideas. Follow our detailed instructions with screenshots to get promising keywords. Dig deeper here: https://lnkd.in/dHSajHC
Keyword match types are a crucial part of small business marketing, but believe it or not, they’re not right for every business. Match types are specific parameters set on your keywords to control which searches trigger the appearance of your ads. We’ll be breaking down the four different match types: Broad match, +broad +match +modifier, “phrase match” and [exact match], each containing a very specific purpose–so it’s important to understand exactly which type suits your ad needs best.
At first glance, the Google Analytics platform seems very clear-cut--but once you have dug a little deeper, you'll find some setbacks and difficulties that can lead to costly mistakes. We bring you 25 top tips and guidelines from a growth and conversion optimization professional who has spent countless hours using the platform, so you can utilize it in the best way possible.
Google Adwords is the most popular search engine marketing platform for marketers to reach their customers through paid search ads. These are the best articles on how to use Google Adwords to grow your business. Google Adwords products include Google Remarketing, Google mobile search advertising, Lookalike audiences, and YouTube advertising.
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