Are your PPC advertising campaigns performing as well as they could be? Truthfully, in the world of paid search, there’s always room to improve. That’s why Google AdWords recently released improvements to quality score reporting. This data can help you create even more relevant PPC ads. What are the key improvements for advertisers?
Google Analytics can be a valuable tool for not only gathering comprehensive data but, more importantly, turn data into actions. We share with you tips and tricks from a growth and conversion optimization professional, so you're aware of underutilized features and can communicate findings that directly impact your bottom line.
Google Adwords is the most popular search engine marketing platform for marketers to reach their customers through paid search ads. These are the best articles on how to use Google Adwords to grow your business. Google Adwords products include Google Remarketing, Google mobile search advertising, Lookalike audiences, and YouTube advertising.
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