Are your PPC advertising campaigns performing as well as they could be? Truthfully, in the world of paid search, there’s always room to improve. That’s why Google AdWords recently released improvements to quality score reporting. This data can help you create even more relevant PPC ads. What are the key improvements for advertisers?

Google Analytics can be a valuable tool for not only gathering comprehensive data but, more importantly, turn data into actions. We share with you tips and tricks from a growth and conversion optimization professional, so you're aware of underutilized features and can communicate findings that directly impact your bottom line.