Since I started in the performance marketing industry, I’ve tried and used quite a few conversion tracking platforms. Needless to say that there are many successful software providers, with many happy clients. So what is so complicated about conversion tracking that prevents digital marketers from easily tracking conversions?

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run eye-catching promotions through your ads The best bit? It's free! 🙌 You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your audience and how you can get started today

All businesses are challenging, but seasonal businesses present a plethora of unique challenges, including budgeting, hiring seasonal labor, and managing cash flow. Another unique challenge that we growth folks know all too well is how seasonality makes paid search particularly difficult. As Adam Greenspan, VP of marketing at Everfest, says, “The whole industry is riding that wave, so from a paid search perspective, there’s definitely an increase in competition - not to mention all metrics can swing wildly. It’s a little nerve-wracking trying to catch that wave on the upswing each year, but it’s what you’ve got to do to hit the season hard.” However, when executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive. In this guide, I will detail the learning, planning and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses.