Custom intent audiences for video campaigns use broad-match search terms people have searched on Google. This allows you to try and target people who were actively searching for your product or service. If you’re running YouTube ads, then you’ll want to read this post. It walks you through ways of creating custom intent audiences to improve the user engagement (and even revenue) of your campaigns in Google Ads.

We take a look at the evolution of machine learning and automation within Google Ads and discuss what the implications are for marketers.

All businesses are challenging, but seasonal businesses present a plethora of unique challenges, including budgeting, hiring seasonal labor, and managing cash flow. Another unique challenge that we growth folks know all too well is how seasonality makes paid search particularly difficult. As Adam Greenspan, VP of marketing at Everfest, says, “The whole industry is riding that wave, so from a paid search perspective, there’s definitely an increase in competition - not to mention all metrics can swing wildly. It’s a little nerve-wracking trying to catch that wave on the upswing each year, but it’s what you’ve got to do to hit the season hard.” However, when executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive. In this guide, I will detail the learning, planning and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses.