In January 2020, 'Popular Products' were released by Google, where they identify popular products from stores across the web and bring them together in a new section on Search 🔎 For ecommerce retailers with Google Shopping feeds, this is a great (and free 🆓 ) way of bringing your listings to a wider audience of engaging shoppers. We're outlining exactly what you need to do to ensure your products are selected as 'Popular Products' 👇

If Google Shopping Ads not working the way you want still, worry not! How to fix it is easy. You will learn about navigation to shipment to the logo placement and much more. Therefore, you can sell without issues.

All businesses are challenging, but seasonal businesses present a plethora of unique challenges, including budgeting, hiring seasonal labor, and managing cash flow. Another unique challenge that we growth folks know all too well is how seasonality makes paid search particularly difficult. As Adam Greenspan, VP of marketing at Everfest, says, “The whole industry is riding that wave, so from a paid search perspective, there’s definitely an increase in competition - not to mention all metrics can swing wildly. It’s a little nerve-wracking trying to catch that wave on the upswing each year, but it’s what you’ve got to do to hit the season hard.” However, when executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive. In this guide, I will detail the learning, planning and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses.