On top of the challenges created by the pandemic, the previous year will be remembered for shifts to new privacy regulations and user identity solutions that will radically reshape the market. Digital advertising is going through a historical transition, and several recent adtech events will echo long into 2021 and beyond: Depleted ad spend Critical hit for agencies Shifts in performance of ad formats Big 4 and Antitrust Push Cookie depreciation and Common ID IDFA consent Rise of Tik Tok App wars Ads in games What are the top martech and adtech trends of the year, in your opinion? Feel free to share in the comments

All businesses are challenging, but seasonal businesses present a plethora of unique challenges, including budgeting, hiring seasonal labor, and managing cash flow. Another unique challenge that we growth folks know all too well is how seasonality makes paid search particularly difficult. As Adam Greenspan, VP of marketing at Everfest, says, “The whole industry is riding that wave, so from a paid search perspective, there’s definitely an increase in competition - not to mention all metrics can swing wildly. It’s a little nerve-wracking trying to catch that wave on the upswing each year, but it’s what you’ve got to do to hit the season hard.” However, when executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive. In this guide, I will detail the learning, planning and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses.