Mozilla Firefox (known simply as Firefox) is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. Firefox was was released in November 2004, and was highly successful with 60 million downloads within nine months. Firefox is a stable and reliable browser. Even though it's add-on library is less extensive than chrome it remains popular and has between 11.28% and 16.95% of worldwide usage as a "desktop" browser. That makes it the second most popular worldwide. This section will discuss how to target and market to Firefox users and outline some of the benefits of using this browser.
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