Product teams makes use of all possible means to get hold of actionable insights for roadmap improvements. At a first glance, relying on the input provided by the sales, marketing, and support teams might seem sufficient; however, Retently wanted to take the opportunity to use customer feedback to prioritize the product roadmap from a customer’s perspective as well. But, how can the voices of customers be leveraged to drive the expected product changes? In this post, Grigore Raileanu goes over how Retently used MonkeyLearn to analyze NPS responses to get actionable insights from customer feedback. Check it out: https://monkeylearn.com/blog/how-retently-automated-customer-feedback-analysis-using-monkeylearn/
Having a customer feedback loop and listening to that feedback is a key business requirement, essential to the growth and sustainability of your business. In a nutshell, customer feedback are your bread and butter, they will help identify customer advocates and provide the best services and features the customers want. The benefits of customer feedback are pretty clear and simple. Today, we want to zero in on the importance of building a customer feedback loop, and how you can close this loop.
Customer feedback is essential for identifying growth opportunities. Feedback can be in the form of user actions on your website, direct conversations, support requests or surveys. Effective feedback loops help you find new ways to reach customers, optimize existing outreach channels, understand customer sharing and referrals (or lack of), improve website copy and fix usability issues.
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