Some companies operate on the belief that competitive pricing alone will generate strong market position. However, modern consumers are willing to pay differently based on perceived need, quality, and the brand’s reputation. How do you know your company’s competition compared to your competitors? Completing a competitive landscape analysis provides the information you need to leverage your company’s strengths instead of engaging in price wars.
Customer feedback is essential for identifying growth opportunities. Feedback can be in the form of user actions on your website, direct conversations, support requests or surveys. Effective feedback loops help you find new ways to reach customers, optimize existing outreach channels, understand customer sharing and referrals (or lack of), improve website copy and fix usability issues.
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