When you send out a content marketing survey to your customers or followers, you’re giving them an engaging piece of content to interact with. At the same time, you’re gathering info that can help you pick and choose subjects and formats for future content, and that can help you put together or adjust your content marketing strategy.
Every business has unhappy customers that will, most likely, reach out to you with various justified complaints, as well as unmet expectations. Dealing with unsatisfied customers will often become challenging, with a high chance of you losing the client. Luckily, there are some best practices that will help you successfully close conversations, while maintaining your retention rate high and collecting valuable feedback to help you improve your product or service.
Customer feedback is essential for identifying growth opportunities. Feedback can be in the form of user actions on your website, direct conversations, support requests or surveys. Effective feedback loops help you find new ways to reach customers, optimize existing outreach channels, understand customer sharing and referrals (or lack of), improve website copy and fix usability issues.
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