With so much exposure and the proven success of video, it’s worth incorporating video into your ad campaign to stand out and capture your audience’s attention. In fact, real estate videos have become a way for agents to get more leads. For example, research shows that properties with videos result in 4X more leads than properties without videos.
Remember when it was enough to add a picture of a kitty and your ad could get hundreds of reposts, likes, and whatever else? Yeah, that doesn’t work anymore. Now the best way to get new clients is with relevant, personalized marketing directed at your target audience. So how can you do that? One way is to segment your audience. A so-called pixel can help you gather the information you need for segmentation. Pixels are common across most advertising platforms. You can use a pixel to drop a cookie that will track website visitors so you can show special advertisements to them later. This is called retargeting. Since Facebook had over 5 million advertisers as of 2017 and since 93% of marketers use Facebook advertising regularly, it’s time to learn more about one of the tools for advertising on Facebook: Facebook Pixel.
No, I am not climbing down the rabbit hole of JUST setting up Facebook Ads. Instead, this comprehensive guide covers planning through reporting using Facebook and Google Analytics (+some additional tools). The digital marketing landscape is fragmented and can be super confusing, but with some savviness, I have found that the right approach and mix of tools can go a long way. Let me know if I missed anything :) Hope you guys find it useful.
Facebook marketing includes the organic and paid marketing strategies and tactics that marketers use to grow their audience on Facebook and how they drive traffic from Facebook. How to run a Facebook ad campaign, how to build a Facebook lookalike audience, and how to create viral content on Facebook are all topics included here. These are the best Facebook growth hacks and strategies on how to use Facebook to grow your business.
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