If you run a SaaS product with a free trial, you already know the sad truth: most free trial users will never become paying customers. You work hard to offer a wonderful trial experience, and yet people are just there to kick the tyres. Unfortunately, that’s the cost of doing business. And it’s not just free trials. A whopping 92% of any website’s visitors aren’t there to buy. They shop around, look for the best bargain, and test out a whole range of things for free. Some of these are just never going to convert. But some are genuinely looking for a solution. And you definitely don’t want to let them go to waste. You know who they are, can see they have potential, and they’ve shown a real interest in your products. So what can you do if your standard onboarding process hasn’t converted them by the end of a free trial? We suggest retargeting.
No, I am not climbing down the rabbit hole of JUST setting up Facebook Ads. Instead, this comprehensive guide covers planning through reporting using Facebook and Google Analytics (+some additional tools). The digital marketing landscape is fragmented and can be super confusing, but with some savviness, I have found that the right approach and mix of tools can go a long way. Let me know if I missed anything :) Hope you guys find it useful.
Facebook marketing includes the organic and paid marketing strategies and tactics that marketers use to grow their audience on Facebook and how they drive traffic from Facebook. How to run a Facebook ad campaign, how to build a Facebook lookalike audience, and how to create viral content on Facebook are all topics included here. These are the best Facebook growth hacks and strategies on how to use Facebook to grow your business.
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