If you're a big-time app publisher, you might have second thoughts about trusting freelancers with your entire advertising campaign. After all, your in-house team knows no rivals when it comes to driving traffic to your app – they know the product and the audience better than anyone else. It might not even be so much of a trust issue, more like – sometimes you really don't need media buying as a service, especially if you're positive that your own team can handle it better than anyone else out there. What you do need, however, is the fuel to drive the whole advertising effort without making constant pit stops. And what's fuel in terms of Facebook mobile ads? Why, it's ingenious creatives of course! But does your team have enough juice to run all the laps? Like in many other things, practice makes perfect. But it also leaves people bored and exhausted – so if you ask the same guys to constantly pump out clever ads, they will eventually start to consume more creative ideas than they can produce. Let's face it – even though creativity is a renewable resource (unlike real gas, sadly), it still takes time to replenish. And if you're constantly driving massive advertising campaigns on Facebook, you'll soon end up running on fumes. Unless you find a new fuel supplier.
I recently read this in Hacking Growth "Marketers commonly make the mistake of believing that diversifying efforts across a wide variety of channels is best for growth. As a result, they spread resources too thin and don’t focus enough on optimizing one or a couple of the channels likely to be most effective." But the book didn't specify how long you should spend on the channel before giving up. I'm curious if anyone has any thoughts on this.
Facebook marketing includes the organic and paid marketing strategies and tactics that marketers use to grow their audience on Facebook and how they drive traffic from Facebook. How to run a Facebook ad campaign, how to build a Facebook lookalike audience, and how to create viral content on Facebook are all topics included here. These are the best Facebook growth hacks and strategies on how to use Facebook to grow your business.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter