Traditional consumer goods providers aren’t necessarily known for being especially innovative. In fact, Neilson research has described any move to digital in the CPG industry as “more evolution than revolution.” Still, some traditional goods providers stand out when it comes to successfully going digital. What are they doing to meet customer demand?
How many times have you had the "but is it significant" fight when you try to analyze an experiment? How confident do you feel that you're making good calls? Are you worried the statistics police are going to knock on your door if you look at your results too early? But how can you not look if the experiment may be costing you money? We had the same questions and we've found some techniques that work for us. Borrowing liberally from AirBnB we now use "p-value graphs" for all our tests and our comfort level has increased significantly.
Did you know that Hillary Clinton has a team of software engineers? We don’t operate at Google scale, but we scale people and products rapidly. We’ve only been around for a year and we’ve accomplished a lot. We have about 50 backend services and 20 frontend applications in production. We have over 237 Git repos. We maintain a query intensive, 15TB data warehouse that services a team of data scientists and analysts. We’ve built a mountain of applications that range in purpose from fundraising to staff tooling to making it easier for grassroots supporters to organize and vote. When I worked on the President’s 2012 reelection campaign we didn’t talk openly about our work. Our technology was a competitive secret and we didn’t want it to be part of the election year narrative. This time we’d like to be more open about some of the things our team is working on. Politics is a democratic sport and we feel that the more our community understands what we’re doing, the more likely they are to participate. So what exactly does a technology team on a presidential campaign do? Whether you're a hillary fan or not, this is an interesting read.
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