Are you looking for the latest Instagram statistics to improve your social media strategy? Here are the top Instagram marketing statistics you need to know to grow your business. Although not always the top social media platform in the world, Instagram has established itself as a powerhouse that you should consider when it comes to your overall marketing plan.

One of the most inspiring things that motivate you to keep going no matter what is remembering that one day all your hard work will pay off. As an email marketer, you spend sleepless nights trying to build a robust mailing list, segmenting it, crafting fun, engaging and edge-cutting copies and sending out your email campaigns… Only to realize that they don’t reach their intended recipients?! What a bummer! All that work for nothing? Sounds like an email marketer’s worst nightmare. Luckily, there’s a way to get out of that trap or, even better, avoid getting into it in the first place. All you have to do is work on improving your bounce rate. We’ve got you covered - all of that is hot and ready already in our article for you to read. With tips, real-life examples and tool recommendations.

Think about it: Would you target swimsuit ads in Australia in July? Or - Would you make a reference from ‘Freaks and Geeks’ to a Gen Zer in your newsletter? Probably not. But how can you know you AREN’T doing these things - or worse? The answer is through customer segmentation. In a few words, audience segmentation is the process of dividing a target audience into subgroups. In more than a few words, read here!