Humans are prone to cognitive biases, and that means customers are too. The subconscious constantly perceives situations and people, and these perceptions shape daily communications. Often, we are too quick to judge situations or people — a common reason why conversations don’t end well. So, how can you communicate meaningfully with customers, without being judgemental? According to the best selling book Nonviolent Communication: A Language of Life, the key is to know the difference between making an observation and making a judgment. By separating observation from judgment, you’re less likely to say something that becomes an argument and more likely to inspire compassion and positive reactions from customers. With that in mind, here is a list of psychological hacks to help you strategize daily interactions and win over your customers. Don’ts 1. Don’t listen with an agenda 2. Don’t use absolutes 3. Don’t assume 4. Don’t forget about non-verbal behavior Dos 1. Do conduct a customer sentiment analysis 2. Do ask open-ended questions 3. Do make use of technology that facilitates easy communication 4. Do use the value of a silent pause Head over ⏬ for details of every do and don’t.
Tyson Quick* is a digital marketing and advertising expert who’s addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting. Instapage was not born out of an “a-ha” moment. Instead, it sprang from a series of observations, or more accurately, anti-observations. Tyson founded Instapage in 2012 after seeing how performance and growth marketers were losing money in woefully underperforming advertising campaigns. His vision since then has been to create a post-click optimization product suite that maximizes returns through advertising personalization. To date, more than 15,000 businesses, including HelloFresh, Soundcloud, and Vimeo, rely on Instapage. *Tyson is speaking at the #GHConf19 stage.
User engagement is a critical component of creating sustainable growth for any business. Engagement is the measurement and optimization of metrics related to website or app usage by visitors and users. These are the best articles on how to engage customers or users and how engagement can drive retention and other growth metrics.
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