If you’re just starting out in marketing, you may feel a bit daunted because the industry moves so quickly. Using social media correctly is one of the best ways to advance your marketing career. This does not mean just creating a profile on LinkedIn. Using social media correctly means engaging with an audience, reading, and learning, writing content, studying analytics, and much more. There is no standard career path in the field of marketing, so it makes sense to develop some invaluable skills.

We live in the digital era and I’m pretty sure you have an email address, and I'm sure you receive daily, weekly, or monthly newsletters to your inbox. Email newsletters are of course a proven way to communicate to your current or potential customers. Having a solid email list allows you to generate traffic and sales even when you don’t invest in other acquisition channels. But building this solid email list might not be that simple, because the classic “Subscribe to our newsletter” form at the bottom of your pages might not have enough reason for your visitors to opt in. You have to be inventive and look for ways of telling visitors that your offer is worthy of their inboxes. That’s why I decided to share 7 tips that I believe are going to help you engage visitors more effectively and make them convert into contacts and customers at a higher rate. Let's get it started!

Advice on social media is everywhere. The right advice on the right tools from the right PEOPLE … is rare. What if you could peek inside the minds of marketing’s most influential leaders to find out (1) their all-time favorite social-media tool, (2) why they love it, and (3) what it looks like in action? That’s what I did. And 50 of today’s top marketers weighed in. Find out what tools they chose — and let me know in the comments if they missed your own favorite … 1. Ann Handley 2. Joe Pulizzi 3. Joanna Wiebe 4. Neil Patel 5. Mari Smith 6. Rand Fishkin 7. Brian D. Evans 8. Jeff Bullas 9. Candice Galek 10. Jason Miller 11. Brian Clark 12. Larry Kim 13. Sam Hurley 14. Cammi Pham 15. Steve Rayson 16. Ross Simmonds 17. Pam Moore 18. Jay Baer 19. Griffin Thall 20. Michael Brenner 21. Andy Crestodina 22. Rachel Pedersen 23. Shane Barker 24. Murray Newlands 25. Josh Steimle 26. Sujan Patel 27. Johnathan Dane 28. John Rampton 29. Neal Schaffer 30. Ed Leake 31. Gerry Moran 32. Brian Dean 33. Glen Gilmore 34. Matthew Toren 35. Amy Porterfield 36. Kristi Hines 37. Shayla Price 38. Everette Taylor 39. Daniel Knowlton 40. Scott Stratten 41. Kevan Lee 42. Diana Adams 43. William Harris 44. Benji Hyam 45. Jon Morrow 46. Monina Wagner 47. Chirag Kulkarni 48. Nadya Khoja 49. Heidi Cohen 50. Tommy Walker