Consider these statistics about the effectiveness of email versus other channels, originally shared by Campaign Monitor: -You are 6X more likely to get a click-through from an email campaign than you are from a tweet. — Campaign Monitor -Email is 40 times more effective at acquiring new customers than Facebook or Twitter. — McKinsey -A message is 5X more likely to be seen in email than via Facebook. — Radicati -90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. — Forrester Research As a property manager, you have an opportunity to do more with email than you’ve done in the past. So, where do you start?

A business’s success is usually described with facts and figures—profits, year-to-year growth, funding. These details are critical, but the success of an organization also depends on a more abstract factor: emotional investment. People need to understand why they should invest in your products or services. When they feel disconnected from your brand, there’s no force driving your company’s progress. Emotional investment matters internally as well. Employees should feel motivated to build the business and make improvements. Video bios connect people to your brand. Seeing the emotions and expressions of your team members, viewers feel a sense of familiarity and trust in your organization. With that emotional investment, you have more people, both internally and externally, supporting your organization and helping it grow.

You only get one chance to make a good impression. The author doesn't believe in building MVPs. He believes in making incredible product experiences. And that starts with unforgettable first-time experiences for new users. Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously. This is the first time they’ll see your product, the first time they’ll experience who you are and everything you stand for. And if what they experience is bare bones and clunky, that’s how they’re going to remember you. Don’t forget, “The average app loses 77% of its daily active users within the first 3 days post-install.” You have to earn the right to more of your users’ time. Most startups don’t think about it that way.