A good blog doesn’t involve just the content quality but also the audience engagement. Without that reader engagement, the blog won’t last. Are you in the same situation? All your hard work in creating great content leads to no readers engagement. You must be blaming your luck for this but it could be your blogging techniques which result in poor audience engagement. So, what does the reader engagement means? It refers to any user interaction with you or the blog in any way possible. Successful Reader engagement is different for every writer according to the goals and purpose, but it’s important to have goals for reader engagement. The blogger must keep in mind to track those metrics to make sure that the things are going smoothly.

Mobile messaging apps are going to dominate the web. They're already bigger than social networks, and the falling prices of mobile devices and mobile data means their growth isn't going to slow down anytime soon. The leading messaging apps already have hundreds of millions of monthly active users and allow their customers to do much more than just exchange messages. Gradually, users are beginning to use chatting apps to connect with brands and shop for products and services. Apps like WeChat and Line are starting to monetize their user base, showing the commercial promise of chat. In this article, Appcues looks at how five of the most popular instant messaging apps onboard users to engage and retain them.

"Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product that endures. Since then, I’ve had countless conversations with founders about the hierarchy and how it impacts their product roadmaps. And over the past year, each time I presented it, I found myself tweaking, clarifying, adding layers. The presentation is still mostly the same, but there are enough differences I figured it was worth publishing the expanded version, pasted below. As always, please let me know if you have any feedback or questions."