Conducting effective qualitative analysis is an essential skill for good community engagement practice.Capire Consulting Group’s Koel Wrigley takes us through some simple steps to better manage qualitative feedback collected in community engagement activities including; identifying the right times to seek qualitative input, managing contributions, coding and organising feedback collected and reporting on the findings.
Marketing messages were everywhere as they are today, but one thing has fundamentally shifted in favor of the consumer: they now have the ability to tune them out, skip them entirely, or block them completely. We’ve entered the Age of Ad Blocking. And banner blindness. And instant gratification. Patience may be a virtue, but it seems to be in dwindling supply. Ain’t nobody got time for commercials and ads. (Unless it’s the Super Bowl). Look at the reasons why people use ad blockers for some quick insight.
You only get one chance to make a good impression. The author doesn't believe in building MVPs. He believes in making incredible product experiences. And that starts with unforgettable first-time experiences for new users. Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously. This is the first time they’ll see your product, the first time they’ll experience who you are and everything you stand for. And if what they experience is bare bones and clunky, that’s how they’re going to remember you. Don’t forget, “The average app loses 77% of its daily active users within the first 3 days post-install.” You have to earn the right to more of your users’ time. Most startups don’t think about it that way.
User engagement is a critical component of creating sustainable growth for any business. Engagement is the measurement and optimization of metrics related to website or app usage by visitors and users. These are the best articles on how to engage customers or users and how engagement can drive retention and other growth metrics.
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