A basic knowledge base definition is “an online library where information about a topic is collected, organized, and easily accessed.” It’s designed to provide quick answers when you need them. Knowledge bases can include documents, guides, FAQs, and more. An example related to customer service is the “Support” or “Help” pages that most companies have. Knowledge bases can be used both internally (a way for employees to find quick answers to help them on their job) and externally (for customers). When it comes to customer service, think of your knowledge base as a digital customer support agent. It’s the very first level of service your customers will go through. Here’s a step by step guide with knowledge base examples to help you kickstart your own project: Determine knowledge base purpose Consult with the experts Develop a structure Head over below for more details.

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Tyson Quick* is a digital marketing and advertising expert who’s addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting. Instapage was not born out of an “a-ha” moment. Instead, it sprang from a series of observations, or more accurately, anti-observations. Tyson founded Instapage in 2012 after seeing how performance and growth marketers were losing money in woefully underperforming advertising campaigns. His vision since then has been to create a post-click optimization product suite that maximizes returns through advertising personalization. To date, more than 15,000 businesses, including HelloFresh, Soundcloud, and Vimeo, rely on Instapage.   *Tyson is speaking at the #GHConf19 stage.