Encouragement and email marketing engagement go hand in hand. It might not seem like it at first blush, but that’s exactly what every email marketer strives to do. They encourage their recipient to open the email. They encourage them to read and digest the content of the email. They encourage a click to take further action. We should all become masters of email encouragement. But rather than encouraging our subscribers and customers to engage with us, we do something worse. We discourage. We’re discouraging them to act, or read, or even open the email to begin with. How? Because too often brands don’t put in the time, effort, and resources to truly understand what it is their subscribers and customers want or need out of an email from them. And you don’t need a big budget or a team of 10 email experts to test, optimize and grow your email marketing engagement. You just need to know what to focus on. In this post, we uncover where email marketing engagement went from encouragement to discouragement, and the steps any brand of any size can take to achieve more engagement through email.
⚡️ Offering free lead magnets is one of the most widely used methods of lead generation. 🤖 Setting up a simple automated email follow-up sequence for your lead magnets can help you: 💑 to turn your leads into highly engaged subscribers, 📊 collect engagement data about them, 🗄️ and segment them based on engagement. Check out this guide by Viktor and design your own follow-up sequence. How many lead magnets do you/your business use? How do you nurture your leads? Let me know in the comments! 😊
User engagement is a critical component of creating sustainable growth for any business. Engagement is the measurement and optimization of metrics related to website or app usage by visitors and users. These are the best articles on how to engage customers or users and how engagement can drive retention and other growth metrics.
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