Using planned and unplanned contextual marketing can rapidly boost your business because you're more closely aligned with your customer's interests and goals.

SHARES The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. Marketplaces are making lives difficult for small outlets looking to preserve their brand identity. And providing a better standard of customer experience will never not be a challenge to online sellers. With all that in mind (dizzy yet?), there’s room for hope. With mobile sales estimated to reach $3.56 trillion by 2021, with so many more users to reach, we put together a list of six of the biggest mobile trends in ecommerce that are driving sales at the moment, to show you how to bridge those gaps and drive your sales into the future.

Tyson Quick* is a digital marketing and advertising expert who’s addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting. Instapage was not born out of an “a-ha” moment. Instead, it sprang from a series of observations, or more accurately, anti-observations. Tyson founded Instapage in 2012 after seeing how performance and growth marketers were losing money in woefully underperforming advertising campaigns. His vision since then has been to create a post-click optimization product suite that maximizes returns through advertising personalization. To date, more than 15,000 businesses, including HelloFresh, Soundcloud, and Vimeo, rely on Instapage.   *Tyson is speaking at the #GHConf19 stage.