The world as we know it has changed, thanks to the advent of COVID-19. We are in the midst of arguably the most significant healthcare crisis the world has ever seen, and it continues to unfold. The impact of the pandemic has been unprecedented. From our lifestyle to the effect on the global economy, businesses, and consumer behavior, everything is undergoing a tectonic shift. It is hard to draw parallels to the current situation with any historical incident, leaving brands scurrying for a new, effective marketing and communication strategy. Are you running a business of your own? Are you facing the need to alter your marketing strategies because of the massive impact of COVID-19? Are you struggling with the right user engagement strategy to maintain your brand relevance, and not sound tone-deaf? To answer some of these questions, I decided to seek clarity from leading marketing experts from various businesses. The idea was to understand what folks from diverse verticals are doing regarding engagement and curate multiple opinions about the most effective communication and engagement strategy. I have managed to get insights from over 50 marketing experts about a key question – ‘How has COVID impacted their business, and what strategy have they adopted in terms of user-engagement?’ Here is a list of all the insightful answers from the marketing champions I reached out to.

In the flywheel model, customers aren’t the end product, they are the central consideration. This allows your business to focus and synchronize all departments that work to attract, engage, and delight customers. The flywheel works on a basic principle, the more momentum you apply to it, the better results you’ll witness. Essentially, there are three parts to the flywheel.

Advice on social media is everywhere. The right advice on the right tools from the right PEOPLE … is rare. What if you could peek inside the minds of marketing’s most influential leaders to find out (1) their all-time favorite social-media tool, (2) why they love it, and (3) what it looks like in action? That’s what I did. And 50 of today’s top marketers weighed in. Find out what tools they chose — and let me know in the comments if they missed your own favorite … 1. Ann Handley 2. Joe Pulizzi 3. Joanna Wiebe 4. Neil Patel 5. Mari Smith 6. Rand Fishkin 7. Brian D. Evans 8. Jeff Bullas 9. Candice Galek 10. Jason Miller 11. Brian Clark 12. Larry Kim 13. Sam Hurley 14. Cammi Pham 15. Steve Rayson 16. Ross Simmonds 17. Pam Moore 18. Jay Baer 19. Griffin Thall 20. Michael Brenner 21. Andy Crestodina 22. Rachel Pedersen 23. Shane Barker 24. Murray Newlands 25. Josh Steimle 26. Sujan Patel 27. Johnathan Dane 28. John Rampton 29. Neal Schaffer 30. Ed Leake 31. Gerry Moran 32. Brian Dean 33. Glen Gilmore 34. Matthew Toren 35. Amy Porterfield 36. Kristi Hines 37. Shayla Price 38. Everette Taylor 39. Daniel Knowlton 40. Scott Stratten 41. Kevan Lee 42. Diana Adams 43. William Harris 44. Benji Hyam 45. Jon Morrow 46. Monina Wagner 47. Chirag Kulkarni 48. Nadya Khoja 49. Heidi Cohen 50. Tommy Walker