You know you're good at what you do. I know you're good. I know you know I know. So why aren't you making more money? You might be a phenomenal writer, coder, graphic designer, whatever, but if you don't know how to land clients, your skills are a moot point. That's where cold emailing comes in. Let's talk about what it is, how to do it, and why it works so well.
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
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