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In other words, how to make sure that my emails sent from my email account won’t end up in spam? With the rise of demand for email outreach automation and tools being used with it, more and more companies started to be more aware of cold email outreach requirements. Warming up email domains is one of the important aspects that will define the success of your email campaigns. It’s especially important to do it if your domain and email accounts are fresh but we believe it’s very beneficial if the warm-up runs continuously. Keep in mind that we are talking about personal cold email outreach with the purpose of sales. This might not apply to campaigns like newsletter or mass campaigns.
B2B and B2C email automation used to be only for medium or large businesses. Today, increased competition in the field extends small businesses’ ability to take advantage of these once monolithic tools. Email automation tools are getting popular and more affordable. Cheaper options mean smaller companies with smaller marketing teams can spend less on human resources and gain access to more leads than ever before. B2B (business-to-business) and B2C or (business-to-consumer) have different needs regarding marketing in general.
Newsletters have become the "in" thing right now. Here's the thing though. Like 90% of newsletters are struggling to break $2000 months. There are a handful of newsletters breaking 6 and 7-figure revenues that you'll read about as the "top of Substack" or some such. Thing is. While the buzz around newsletters is new. The business model isn't. And there's one brand out there who's scaled their newsletter business to $1 billion per year. That ain't no typo. $1B for a newsletter business. I dived into their growth model to deconstruct their process. It's stupid simple and could easily be replicated for your business. Check it out below.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.