Email Marketing is such a brilliant strategy. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four times higher than other marketing formats including social media, direct mail, and paid search.” Basically, emails are kicking ass. Although, every marketer's nightmare is the junk folder. In that case, your emails are useless and so is your ROI. Right now I’m going to discuss some common reasons why emails go to spam and how to ensure that yours don’t wind up there. Here is a brief overview of what you can expect: 1. Reason #1: You Weren’t Given Permission 2. Reason #2: The Sender Information is Inaccurate 3. Reason #3: There’s No Physical Address 4. Reason #4: You’re Using Spam Trigger Words 5. Reason #5: Your Headline Is Weak 6. Reason #6: You’ve Included Attachments 7. Reason #7: There’s a Large Image with Minimal Text 8. Reason #8: There’s No Opt-Out Link 9. Reason #9: You’re Sending Emails to Inactive Addresses 10. Reason #10: You Have Spelling and Grammar Happy reading!
For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
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