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Think about it: Would you target swimsuit ads in Australia in July? Or - Would you make a reference from ‘Freaks and Geeks’ to a Gen Zer in your newsletter? Probably not. But how can you know you AREN’T doing these things - or worse? The answer is through customer segmentation. In a few words, audience segmentation is the process of dividing a target audience into subgroups. In more than a few words, read here!
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.