In our experience, most stores seem to “set it and forget it” with email. People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. And, as a result, your email marketing may not fit your customers’ needs, which, in turn, reduces email conversions. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers.
🚀 The best channel for product and website launch announcement is email. 👀 Because your subscribers are already interested in what you're doing. 📧 So, it's crucial to nail your launch announcement emails, otherwise, you'll miss out on early users. 👇 Get inspiration from 31 product launch emails and 44 subject lines. 👇
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
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