One of the key points of living in the Age of Information is the digitalization of most information. Today, people prefer to look online for merchandise instead of walking around malls or brick-and-mortar retail locations. Naturally, the next step is to bring the product to the customer directly. This is why email marketing campaigns are currently so important in almost any business vertical. But there’s a wide difference between just adding people to your list and managing your digital campaign as well as possible. Here are the best 4 tips to follow with your next email marketing campaign.
You've got subscribers and you've got great content. The only problem is your subscribers aren't opening your emails. Or at least, not as many as there should be... But what can you do to increase your open rate? In this post, Alee King covers a number of straight forward ways you can boost your open rate.
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
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