Is the future still bright for all your email marketing efforts? How do other marketing tactics compare? To answer these questions and more, Campaign Monitor published a remarkable email marketing industry report for 2018. Here are some of the best and most interesting takeaways from the report.
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter