😱 Let's say you bought something online. But didn't receive a confirmation email. You would be uncertain. "Did my order go through?" "Will they ship it?" 😍 Avoid this and reassure your customers that everything is all right with email confirmations. Find everything you need to know about confirmation emails in this article: ✅ 4 types of confirmation emails ✅ How to set up email confirmations ✅ What to include in them ✅ 17 inspiring emails & 10 subject line examples
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
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