Founded in 1987, Bon’A Parte is a Danish fashion brand with a long track record of providing quality and comfort. Bon’A Parte has been part of the successful Danish Fashion conglomerate, DK Company A/S since 2015. Today they operate in Denmark, Sweden, Germany, Switzerland, and Holland. Bon’A Parte was faced with a problem of about 11.000 abandoned baskets every month across their European markets. Abandoned Basket triggers were brought up as a solution, but the organization worried about the reaction from their customers, as well as the impact it could have on their support team. To combat the lost baskets, DK Company did implement behavioral triggers from Raptor. In the early stages, they sent out emails containing a hero product to the customers that left items in their basket.
Mailchimp is the juggernaut when it comes to email marketing... especially for SMB's. However, one size definitely does not fit all. I was curious to see what else was out there for me to use, so I put together this list of 32 Mailchimp Alternatives. (I even added some customer reviews for each product too.) Check out the complete list!
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W's (who, what, when, where, why - and how). It covers everything from deciding who you're targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in.
These are the best articles on how to use email marketing to acquire, engage, and retain users and customers. Learn how to grow your email list and convert email subscribers into customers. Find the best email marketing subject lines, email A/B tests, and email marketing strategies here.
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