When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the way we shop as well as how retailers do business. Many retailers have adapted well to this shift in consumer behavior, reaping the rewards of embracing the digital frontier. But just like any business, attracting buyers comes down to capitalizing on the best methods to grab the attention of your target audience. Despite the rise of social media and the effectiveness of email marketing, search engines remain the largest drivers of traffic for e-commerce. Unless your online store has incredibly strong brand recognition and a devoted customer base, driving traffic to your store via e-commerce SEM should be a high priority for you. So, you want to get your products to the top of Google? Here’s how to do it.
E-commerce growth is focused on customer acquisition, retention and conversion. These articles show you how to optimize your ecommerce store for more growth, including tactics for increasing average order size, ecommerce growth hacks, using social networks to grow an ecommerce store, and how to build an email list and use email marketing to drive ecommerce growth. In addition, ecommerce growth case studies show you how to grow your ecommerce business.
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