When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the way we shop as well as how retailers do business. Many retailers have adapted well to this shift in consumer behavior, reaping the rewards of embracing the digital frontier. But just like any business, attracting buyers comes down to capitalizing on the best methods to grab the attention of your target audience. Despite the rise of social media and the effectiveness of email marketing, search engines remain the largest drivers of traffic for e-commerce. Unless your online store has incredibly strong brand recognition and a devoted customer base, driving traffic to your store via e-commerce SEM should be a high priority for you. So, you want to get your products to the top of Google? Here’s how to do it.

From Thanksgiving to New Year consumers are prepared to open their wallets and increase their spending habits. How can your online business win over the competition? Using this Holiday Marketing strategy that puts together email, paid ads and social media.

Is it possible to spend $1 million in less than 30 days to generate a minimum of $4 million in sales? Guess what. Today, we're going to walk you through exactly how Common Thread Collective (CTC) built, managed, and scaled a campaign of this magnitude. Let's dive in now!