I’m sure every eCommerce site owner knows the importance of cart abandonment campaigns to get the users back in the funnel. However, setting up cart abandonment campaigns in Drip is quite tedious and laborious. To make life easier for those who rely on the Drip I thought of writing this guide to set up cart abandon campaigns.

5 years ago, I’m at the Import/Export Fair in Guangzhou, China with my buddy Doug who’s starting a clothing brand. I ask him “how are you going to sell your clothing products.” He says: There’s this software called Shopify that hosts your whole website, you upload your products to it and it takes all the payments for you. I thought to myself “that sounds like some cool software.” Fast forward 5 years and Shopify is now an ecommerce behemoth generating $389,300,000 revenue ($184.1 million revenue growth last year). - 377,500 paying customers. - 100.5 million Shopify store buyers. - $15.4 billion in product sold. Being a curious marketer, I wanted to see how Shopify did it. So I reverse engineered EXACTLY what Shopify did… from their “sticky” free trial offer to their 15 minute “Just-In-Time” evergreen webinars. Do you think Shopify’s $184.1 million revenue growth last year is mostly due to their advanced marketing tactics? Or is it the product that makes Shopify great?

While Address Line 2 is never the sole reason shoppers leave before buying, the friction it creates can certainly be a factor in the decision.   Have you ever been filling out a form online, or checking out in an ecommerce shopping cart, and bypassed Address Line 1, entering your info in Address Line 2 instead? Did you wonder whether that would cause a problem? Better yet, did you wonder "What is Address Line 2 actually for anyway?" Address Line 1 vs Address Line 2 is an issue everyone has… Idea to test from this article (GrowthHackers makes it easy to save ideas and prioritize testing)