One of the big stories in retail right now is the rise of agile retailing. All kinds of retail outlets are starting to use big data to drive trend prediction, greater production efficiency and the ability to respond faster to customer needs and fluctuations in the market. In case you haven’t noticed, the speed at which business models are changing is accelerating. This gives retail organizations one of two options: - Maintain your competitive edge by modernizing your data operation - Or die Forrester Research recently called slow and inaccessible data the “kiss of death”. Regardless of how much data retail organizations have on hand, they must also have real-time, always-on access to that data. The problem is most legacy systems are rife with bottlenecks, complexities, inefficiencies and other impediments. An brick and mortar retailer which now generates over $1B per year in revenue realized in 2018 that they needed to more aggressively expand and improve the value of their customer loyalty program in order to stay competitive. Learn how they leveraged agile data automation to create in-store customer loyalty offers in this latest post from Infoworks.
Mobile has become a key channel used by consumers for cross-platform shopping, picking up last minute deals, product research, and brand engagement. In fact, more than 50% of ecommerce traffic takes place on mobile. That’s great news unless you’re struggling to get mobile users to convert as usually mobile conversion rate is 3x lower than on desktop. Poor mobile checkouts are one of the culprits. Learn how to improve them 👇
E-commerce growth is focused on customer acquisition, retention and conversion. These articles show you how to optimize your ecommerce store for more growth, including tactics for increasing average order size, ecommerce growth hacks, using social networks to grow an ecommerce store, and how to build an email list and use email marketing to drive ecommerce growth. In addition, ecommerce growth case studies show you how to grow your ecommerce business.
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