We have seen that eCommerce marketers tend to chase keywords with a high search volume. As a result, everyone in a given space is hunting for the same keywords that get search traffic. Does that sound familiar? These higher volume keywords can get good, sometimes great results…if you can beat the competition. Often, however, you end up running out of high volume keywords to target that you can actually rank for. We’ve noticed an interesting pattern, though. Sometimes there are low volume keywords that do get clicks. Trying to outrank your competitors can get tiring, quickly. So, why not change the game to one you can win by going after less competitive keywords that people are searching for? In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. Long tail searches for eCommerce are often less broad and more targeted to the people at the bottom of the marketing and sales funnel. They convert well as a result. We recommend that companies do some research to see if they can cash in on long tail keywords. Below, we’ll tell you how to do it.
Facebook retargeting is a very powerful and cost-efficient marketing strategy that can really boost Amazon sellers’ ROI. Instead of showing your ads to random users, you can ask Facebook to zero in on people who are more likely to buy your product. To start retargeting on Facebook, you’re going to need the Facebook pixel, a code you can install on your website, landing page, or other web pages. Discover how to easily set this up in this article
E-commerce growth is focused on customer acquisition, retention and conversion. These articles show you how to optimize your ecommerce store for more growth, including tactics for increasing average order size, ecommerce growth hacks, using social networks to grow an ecommerce store, and how to build an email list and use email marketing to drive ecommerce growth. In addition, ecommerce growth case studies show you how to grow your ecommerce business.
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