Risk mapping with a 2x2 is a standard practice for entrepreneurs. Here’s how to do it right.

Hey Growth Hackers, I’m Max Menke, founding partner at GrowthX and I help startups, corporations and accelerator programs commercialize innovation and get products to market.  Over the past 6 years, I’ve invested in and worked closely with dozens of founders through the GrowthX Market Acceleration Program. This program used to be exclusive to GrowthX Capital portfolio companies but we’ve partnered with GrowthHackers to unlock access and insights to our program for founders around the world. Find out more in my course, The Playbook to Product-Market Fit. I believe that traction speaks louder than words which is why I focus my time and energy on helping early stage companies accelerate the path to product-market it, acquire early customers and ultimately build highly scalable growth engines. In my experience, products and markets are unique but the path to product market fit is not. There is a playbook that any founder can leverage to stop improvising and start going to market with intent.  Feel free to ask me anything about: Product-market fit Go-to-market strategy Customer acquisition strategies Ideal customer profiles development Identifying and acquiring your first customers Follow him on LinkedIn 

Hey Growth Hackers, I’m Max Menke, founding partner at GrowthX and I help startups, corporations and accelerator programs commercialize innovation and get products to market.  Over the past 6 years, I’ve invested in and worked closely with dozens of founders through the GrowthX Market Acceleration Program. This program used to be exclusive to GrowthX Capital portfolio companies but we’ve partnered with GrowthHackers to unlock access and insights to our program for founders around the world. Find out more in my course, The Playbook to Product-Market Fit. I believe that traction speaks louder than words which is why I focus my time and energy on helping early stage companies accelerate the path to product-market it, acquire early customers and ultimately build highly scalable growth engines. In my experience, products and markets are unique but the path to product market fit is not. There is a playbook that any founder can leverage to stop improvising and start going to market with intent.  Feel free to ask me anything about: Product-market fit Go-to-market strategy Customer acquisition strategies Ideal customer profiles development Identifying and acquiring your first customers Follow him on LinkedIn