This is the story of how Patrick built Price Intelligently and ProfitWell into million dollar businesses by having a clear goal of building a scalable company, having the discipline to stick to that goal when it would have been easier not to, and the courage to experiment with business models that aren’t always popular. Doing this, he’s managed to build a business that now does between $6 and $7 million, and a software company with an ARR of over $1 million, and growing.
Solid lessons and actionable advice on branding and positioning from someone who's done it successfully multiple times. Favorite quote: "...You have every reason to do this work, to figure out your precise target customer for the short and long-term. Even if it means taking a couple of months to really nail this down. What’s a couple of months in the roughly 5-10 years you’ll spend betting on this customer to build and grow the company?"
Doing things that don't scale is a critical part of early growth for any company. These are the best articles on the tactics startups and new businesses can use to gain early traction in a market and acquire their first customers. Startup marketers can learn how to get their first customers for any type of business.
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