Solid lessons and actionable advice on branding and positioning from someone who's done it successfully multiple times. Favorite quote: "...You have every reason to do this work, to figure out your precise target customer for the short and long-term. Even if it means taking a couple of months to really nail this down. What’s a couple of months in the roughly 5-10 years you’ll spend betting on this customer to build and grow the company?"
Doing things that don't scale is a critical part of early growth for any company. These are the best articles on the tactics startups and new businesses can use to gain early traction in a market and acquire their first customers. Startup marketers can learn how to get their first customers for any type of business.
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