What’s the worst thing that can happen? Andy Cook, cofounder and CEO at Tettra––a company wiki and internal knowledge base software––shares the company's journey from "Ramen profitability" to actual profitability over the course of several years. On this episode, he shares details around: - how he and his cofounder cut expenses to avoid going out of business - how a failed round of funding made profitability a necessity - how launching a freemium plan helped Tettra increase acquisition and adoption - how the team sets, prioritizes, and aligns around goals in order to stay on track
We’ve all come across articles like “Top 10 Books To Help You Dominate Sales”, “Best Sales Books 2019”, and “Books That Any Sales Pro Should Read”. It happens all the time. It’s one of the most popular search inquiries as well. People look for the latest sales books written by sales professionals, surround themselves with business literature, build their business by the book, and end up wasting their time. It’s a bold assumption to make, of course. The Sales Development literature market has lots of books written by brilliant sales managers and sales executives, so to say that their insights aren’t useful is to disrespect their experience and knowledge. Nevertheless, there is a huge difference between making use of other people’s experiences and following a set of tips. And in this article, we’re going to explore it.
For so many startups and even larger tech incumbents, the point at which they hit the shoulder in the S-curve is a mystery, and the author suspects the failure to see it occurs much earlier. The good thing is that identifying the enemy sooner allows you to address it. We focus so much on product-market fit, but once companies have achieved some semblance of it, most should spend much more time on the problem of product-market unfit. In strategic planning, the question in building a forecast is to flush out what the author calls the invisible asymptote: a ceiling that our growth curve would bump its head against if we continued down our current path. It's an important concept to understand for many people in a company, whether a CEO, a product person, or a planner in finance.
Doing things that don't scale is a critical part of early growth for any company. These are the best articles on the tactics startups and new businesses can use to gain early traction in a market and acquire their first customers. Startup marketers can learn how to get their first customers for any type of business.
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