Slack's website gets over 100 million visitors every single month. Their conversion rate is among the highest in the industry. What is it about their website, apart from the product, that makes people Sign up? Is it just the popularity of the app? Or does the website hold keys to better design and conversions? I HAD to find out! So I wrote an article detailing all the elements and tactics that you need to steal from Slack's website and apply to your own. There's a lot to learn. Check it out! P.S In this 3500 word guide I'll walk you through: - How Slack combines benefits and features AND explains their product at the same time - How slack leverages it's integrations for an additional 1 million+ monthly traffic - The personalization techniques that Slack uses to connect with every visitor - The formula for creating high converting testimonials And so much more...
“Feature creep” has become one of the dirtiest terms in the product management world. When companies notice that they’ve added a ton of features to their product over time, they automatically wonder if they’ve fallen victim to feature creep. Products become more complex out of necessity. But if you suspect your company really is struggling with feature creep, then this article explains that it’s not the root problem, but rather, a symptom. The myth of feature creep disguises the real problem: the inability to execute on the core value of your product.
Design is the creation of a plan or convention for the construction of an object or a system. In software, design is of the utmost importance as it is the foundation for how a user uses the product or service. For growth, design is key as it allows the product or service to become simple and optimized for the end user.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter