First impressions matter. They matter so much so, in fact, that brands that redesign their site regularly report a 20-300% increase in revenue within 3-6 months after launch. Yes, first impressions matter, but on the web, we employ our senses far beyond that of sight. Sight mingles with touch when it comes to online design. For instance: Does a button do something when I click it? Am I going to where I thought I would be sent when I clicked it? How fast do I get sent there? Is this new page equally as appealing as the last?
Upon launch, HubSpot began tracking over 90 different conversion paths. Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, they've built a dashboard that pulls in every key metric across the website on a daily basis and lets them know how they're doing. They've discovered that: - They doubled the conversion rate of HubSpot.com with their new "Get Started" flow - There was a 35% increase in demo requests by total volume, which are high-quality MQL's for their product - This is supported by the fact that their new demo landing page design is converting 57% better than the previous design - Sales chat volume increased by 38% and inbound call volume doubled, meaning that more users are going through channels that have a very high close rate - This ultimately resulted in a 27% increase in product signups by total volume, which translates into more revenue and retained users for the business HubSpot places this project amongst our growing list of confirmations that a strong focus on User Experience and Conversion Rate Optimization will drive the greatest performance impact on a design. Multi-disciplinary teams that think beyond the pixels and understand not only what they're designing, but why they're designing it, are positioned to create the most thoughtful and impactful solutions.
Design is the creation of a plan or convention for the construction of an object or a system. In software, design is of the utmost importance as it is the foundation for how a user uses the product or service. For growth, design is key as it allows the product or service to become simple and optimized for the end user.
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