The average marketer spends 10+ hours per week aggregating data from all their cross-channel campaigns. Improvado.io has set out to change that. This ground-breaking tool allows marketers to aggregate all their data into a single point of truth, in real time-- Saving organizations time and money, and making marketers smarter. They already have over 80+ integrations with every marketing channel you can imagine: 1. Facebook 2. Adwords 3. Linkedin 4. Pinterest 5. Snapchat 6. Google Analytics 7. Adwords 8. Outbrain 9. Taboola 10. Adroll 11. Yahoo 12. Twitter 13. Stripe 14. Mixpanel 15. Intercom 16. Mailchimp 17. Shopify 18. Marketo 19.Appsflyer and so many more...

Google has gathered so much data, in so many areas, that it's now crunching it together and creating features that Apple can't make—surrounding Google Maps with a moat of time. It makes you wonder how long back Google was planning all of this—and what it's planning next.

A great article by Matt Gershoff that covers risk, reward, opportunity costs, and just generally interesting thoughts on experimentation. Basically, "if you just want to pick between A and B, do you really need to run standard significance tests at a 90% or 95% confidence levels?" Short answer, no. The article covers the logic as well as math behind why (and when) to just "go-with-it" (maybe even flipping a coin). Why is this article (and approach) helpful? Because it can help with what type of approach to take based on the problem.