Growth Experiments is a complete platform to track ideas, hypotheses and results.
Take a look at these three marketing metrics: ▪️ Brand Awareness ▪️ Brand Sentiment ▪️ Share of Voice Now, take a look at another set of marketing metrics: ▪️ Customer Lifetime Value ▪️ Customer Acquisition Cost ▪️ Conversion Rate If you had to pick one of the two sets, completely out of context, which one would you choose? Probably the second one, right? That’s the power of performance marketing. And here’s everything you need to know about it!
Data science is the field of applying advanced mathematical and statistical techniques to large sets of data to uncover insights that can improve the performance of different parts of a business. Data science is used in growth to uncover commonalities between types of users that are either successful or unsuccessful with a product. Marketers and growth teams use data science findings to improve the performance of their product, user acquisition funnel, user retention and more. These are the best articles on how to use data science to grow your business. From how to analyze data using R, pandas for Python, regression, model building, SQL and more, you'll learn how to apply data science concepts to growth.