With so much content out there around Facebook Ads optimization, we wanted to get a feel for how marketers were tracking their organic Facebook performance. To do that, we looked at the most-tracked Facebook metrics from Databox users. In total, that meant analyzing more than 25,000 Facebook metrics being tracked in Databox. Here are the most-tracked Facebook metrics, with examples for how to track each one.
Nearly every business leader (99% according to an HBR study) recognizes the need to build a data driven organization. However, so many struggle to use data for a variety of reasons, a big one of them being that data exists in all sorts of places. This is especially the case with startups, who use a number of out of the box tools that don’t connect to each other, and that only offer so much granularity and flexibility. The solution? A data warehouse.
Data science is the field of applying advanced mathematical and statistical techniques to large sets of data to uncover insights that can improve the performance of different parts of a business. Data science is used in growth to uncover commonalities between types of users that are either successful or unsuccessful with a product. Marketers and growth teams use data science findings to improve the performance of their product, user acquisition funnel, user retention and more. These are the best articles on how to use data science to grow your business. From how to analyze data using R, pandas for Python, regression, model building, SQL and more, you'll learn how to apply data science concepts to growth.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter