When you think about loyalty programs, the very first thing that comes to mind is probably the points. It may look like an expensive investment and, ultimately, an architecture for collecting points is only the beginning; you also need to support exchanging the points and integrate a loyalty system with the distribution of rewards.
With over 400 customer service software providers on the market, finding the right fit for your team will feel like a Sisyphean task. But getting it right is crucial: your contact center software directly impacts the customer experience. A great piece of software will give your team the support it needs to build strong relationships with your customers; a subpar one will just get in your agents' way. This post gives an eight-step checklist to get the ball rolling and help you find the best contact center software for your business.
"We created a 'Success Funnel' and used it to find the bottlenecks in our customer journey (where our customers got stuck the most). That way, we could focus all our Customer Success efforts on removing that bottleneck. By doing so we could maximize throughput of the funnel, which means more of our customers will achieve success faster."
Customer service is a powerful marketing lever that aids in both customer retention and customer activation, as well as acquisition and viral growth through satisfied customers telling others about your business. Here are the best articles on how to use customer service to grow your business, including articles on what customer success is and how it fits into your marketing and growth efforts.
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