According to the Digital media trends survey, the main motive behind a choice is exclusivity: a consumer is ready to pay for a streaming video service if it provides him with shows that he can’t find anywhere else. To fully understand what consumers want in a streaming service, we recommend you to read the full article.
Customers expect to be treated a certain way in return for their business. Understanding these expectations and how to go about delivering against them is crucial if you want to succeed and earn repeat customers. Scratch beneath the surface and you soon discover a world of subtly nuanced dos and don’ts that aren’t represented in a legal contract. They are represented in the psychological contract. What is a psychological contract?
"We created a 'Success Funnel' and used it to find the bottlenecks in our customer journey (where our customers got stuck the most). That way, we could focus all our Customer Success efforts on removing that bottleneck. By doing so we could maximize throughput of the funnel, which means more of our customers will achieve success faster."
Customer service is a powerful marketing lever that aids in both customer retention and customer activation, as well as acquisition and viral growth through satisfied customers telling others about your business. Here are the best articles on how to use customer service to grow your business, including articles on what customer success is and how it fits into your marketing and growth efforts.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter