Each team brings different strengths and knowledge to the table when it comes to understanding what that customer wants. When you only rely on one team, you’re missing out on key insight for growth. The solution? Feedback. You need a way to keep everyone involved in the process. Here’s why internal team feedback is paramount for developing a better product.
"We created a 'Success Funnel' and used it to find the bottlenecks in our customer journey (where our customers got stuck the most). That way, we could focus all our Customer Success efforts on removing that bottleneck. By doing so we could maximize throughput of the funnel, which means more of our customers will achieve success faster."
Customer service is a powerful marketing lever that aids in both customer retention and customer activation, as well as acquisition and viral growth through satisfied customers telling others about your business. Here are the best articles on how to use customer service to grow your business, including articles on what customer success is and how it fits into your marketing and growth efforts.
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