Growth Experiments is a complete platform to track ideas, hypotheses and results.
Not only is retaining customers way cheaper than acquiring them (between five and 25 times depending who you ask), increased brand loyalty leads to better profitability and a bunch of free publicity courtesy of good ol’ fashioned word of mouth. But how do you hold on to your customers past the initial purchase? Beg? Threaten? Pray? Offer them chocolate and lollies and cross your fingers? While handing out lollies probably is a decent way to get customers to become loyal customers, there are better retention strategies. In this blog we'll outline them so you can build brand loyalty and start reaping the rewards. Read on 🔍
Your 2021 customer service strategy should look like this: Quick response times to customer inquiries Ease-of-reachability throughout various channels Leveraging digital software Having real people taking care of real people Having an omnichannel support system in place Keeping track of how customers feel about your business at any given time By having a customer-first approach, and really caring about your customer, your business will see tremendous growth and opportunity for the following years to come.
Customer service is a powerful marketing lever that aids in both customer retention and customer activation, as well as acquisition and viral growth through satisfied customers telling others about your business. Here are the best articles on how to use customer service to grow your business, including articles on what customer success is and how it fits into your marketing and growth efforts.