Drive breakout Growth by becoming a Certified Growth Master.
I’m Eric Keating, VP Marketing at Appcues. Appcues pioneered the user onboarding software category and remains one of the most trusted resources on best practices (see our User Onboarding Academy, Appcues Blog, and ReallyGoodUX). Over the last several years, we've helped thousands of SaaS organizations - from rapid-growth startups to the Fortune 50 - dramatically improve product adoption and user retention with in-app onboarding, feature tours, and surveys. Since joining Appcues two years ago, I've focused much of my time and energy advancing the conversation about product-led growth. In my role as VP Marketing at Appcues, I'm not only marketing our product to product-led businesses, we're also a product-led business ourselves. That's why I co-founded the Product-Led Growth Collective in mid-2019. Feel free to ask me anything about: - User onboarding - Product-led growth strategy - Product-led marketing and sales - SaaS marketing (content marketing, demand gen) - Scaling marketing (I've seen it all from $0-50M in revenue) - Product marketing - Any other question :)
John Cutler is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies to help teams deliver lasting outcomes for their customers. “Team tetris and the feature factory will only take you so far. Cross-functional teams desire so much more, and my passion is helping them get there. It’s a win/win for the front-line teams, the business, and the customer and user.” John currently works as the Head of Product Research & Education at Amplitude. As a former UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products. His viral enthusiasm has been heard through speaking/teaching engagements at QCon NYC, Agile-Lean Ireland, UXThailand, UXLondon, Front, Oredev, Mind The Product, Agile 2015, and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York). John’s talk on Feature Factories was voted one of the Top 10 Product Talks of 2017. Mixing in some less-than-typical experiences — driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music” — John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience. Some notable posts include The Evolving Product Manager Role, Persona(s) Non Grata, 12 Signs You’re Working in a Feature Factory, and Stop Setting Up Product Roadmaps To Fail. Connect with John on Linkedin, Twitter, and Medium
<p>Growth comes from many different parts of your business and through many different marketing and other customer acquisition and retention tactics. These articles are the best general growth strategies and tactics that can help you grow your business.</p>