What do you do for fun⁣⁣⁣⁉️⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ I watch World War documentaries and play Mario kart!⁣⁣⁣⁣⁣ It's amazing to do things just for the sake of them, right?⁣⁣⁣⁣⁣⁣⁣ ⁣⁣ But you know one thing people never do just for the heck of it?⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ Buy SaaS products.⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ So why do people buy SaaS products anyway?⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ To solve a problem, or to make their current processes easier, faster, better.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ Basically, for the ultimate result the product brings. The outcome. The life/job they will have once your product improves it.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ So why are you not selling these outcomes!? So many SaaS websites focus on function of the product, rather than the outcome—I have to tell you all about it!⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ I wrote a small article to show how outcome-selling instantly makes your product 100% more desirable and why it's a kickass strategy for your business as a whole. ⁣⁣⁣ ⁣⁣⁣ Check it out and tell me what you think.⁣⁣⁣⁣ ⁣⁣ P.S. This is the same strategy that Mailchimp uses to hook their website visitors. I break down how they do it in the article.⁣

What do you do for fun⁣⁣⁣⁉️⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ I watch World War documentaries and play Mario kart!⁣⁣⁣⁣⁣ It's amazing to do things just for the sake of them, right?⁣⁣⁣⁣⁣⁣⁣ ⁣⁣ But you know one thing people never do just for the heck of it?⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ Buy SaaS products.⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ So why do people buy SaaS products anyway?⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ To solve a problem, or to make their current processes easier, faster, better.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ Basically, for the ultimate result the product brings. The outcome. The life/job they will have once your product improves it.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ So why are you not selling these outcomes!? So many SaaS websites focus on function of the product, rather than the outcome—I have to tell you all about it!⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣ I wrote a small article to show how outcome-selling instantly makes your product 100% more desirable and why it's a kickass strategy for your business as a whole. ⁣⁣⁣ ⁣⁣⁣ Check it out and tell me what you think.⁣⁣⁣⁣ ⁣⁣ P.S. This is the same strategy that Mailchimp uses to hook their website visitors. I break down how they do it in the article.⁣

Tyson Quick* is a digital marketing and advertising expert who’s addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting. Instapage was not born out of an “a-ha” moment. Instead, it sprang from a series of observations, or more accurately, anti-observations. Tyson founded Instapage in 2012 after seeing how performance and growth marketers were losing money in woefully underperforming advertising campaigns. His vision since then has been to create a post-click optimization product suite that maximizes returns through advertising personalization. To date, more than 15,000 businesses, including HelloFresh, Soundcloud, and Vimeo, rely on Instapage.   *Tyson is speaking at the #GHConf19 stage.