Growth marketing is a process of evaluating your business strategy, to acquire more customers and to increase the reach of your business in every step throughout the marketing funnel. It is a sustainable way to develop brand awareness and constant increase in various key performance metrics. The importance when working on growth marketing is focusing on growth strategy rather than trying to see a fast and clear uptrend in conversions or revenue. So, a growth marketer needs to be equipped with the best skills, insights, and tools to force long-term growth and improvement of business processes. In this article, UserGuiding has compiled 9 tools every growth marketer needs to use 🌊

Salespeople of the World, I hear you.🔊 I know how difficult it can be to create effective nurturing sequences; I understand the pain in filling the top of sales pipelines and converting leads. I bumped heads with some experts. I spoke to kings and queens of sales from Tenbound, Intercom, Next Caller, Growth Mode, and NetHunt CRM; asking them for their hints and tips around sales outreach sequences🚀 Unsurprisingly they had loads to share: from advice for strengthening sequences🔗, to the easy-to-make outreach mistakes❌ we should avoid at all costs. Because in the sales game, our greatest resource is often help from those who have gone before us. This piece is full of that, so hop in!👇

On my latest publication at GrowthHackers' blog, I share three insights from my analysis of the State of Growth Report. If you work for a SaaS company and you're part of the Growth Team, I would like to hear from you what are your thoughts about our report. Write in the comments 👇🏽