Once the money is raised, investors will pressure you to start spending even without knowing that this directive is a bad idea. Why? Usually, it’s because the founders were doing precisely what they needed to do to raise money. In fundraising, the goal is to show that your startup will be successful and investors want to make a profit from it. So try not to fall under their influence and take as much time as you can to consider all we mention above before start spending raised funds.

Tyson Quick* is a digital marketing and advertising expert who’s addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting. Instapage was not born out of an “a-ha” moment. Instead, it sprang from a series of observations, or more accurately, anti-observations. Tyson founded Instapage in 2012 after seeing how performance and growth marketers were losing money in woefully underperforming advertising campaigns. His vision since then has been to create a post-click optimization product suite that maximizes returns through advertising personalization. To date, more than 15,000 businesses, including HelloFresh, Soundcloud, and Vimeo, rely on Instapage.   *Tyson is speaking at the #GHConf19 stage.  

Tyson Quick* is a digital marketing and advertising expert who’s addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting. Instapage was not born out of an “a-ha” moment. Instead, it sprang from a series of observations, or more accurately, anti-observations. Tyson founded Instapage in 2012 after seeing how performance and growth marketers were losing money in woefully underperforming advertising campaigns. His vision since then has been to create a post-click optimization product suite that maximizes returns through advertising personalization. To date, more than 15,000 businesses, including HelloFresh, Soundcloud, and Vimeo, rely on Instapage.   *Tyson is speaking at the #GHConf19 stage.