Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. But if you’re seeing no engagement at all, those customers are definitely at-risk. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. Here are the steps you can take to reach your most at-risk customers and turn them into your most loyal customers.
A while back I purchased fancy shades in Rice Village and then went to have an iced tea at a Starbucks next to the store. The credit card which I have been using had put a hold on my usage as I had already “maxed out” Welcome to the world of Psychographic marketing and the fascinating results it produces! Psychographic segmentation refers to the psychological aspects of consumer’s buying behavior like his lifestyle, his social standing, activities, interests, and opinions. They are incredibly valuable in marketing because they have use cases in opinion, social research, and prediction. Using psychographic segmentation one can identify where to promote his/her company and how to craft his message. It is a highly advanced, accurate and intuitive method of understanding your users. It is the best way to understand user which goes way beyond measuring clicks, the time they spend, impressions and many other useless metrics.
In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.
Customer development is a term from the Lean Startup methodology that refers to the process of talking with and surveying potential customers to build a product that solves a real need. Customer development is considered a key component of finding product/market fit which is the essential foundation of sustainable growth. Learn how to do customer development to help you find product/market fit.
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