Who knew one word could create so much confusion? Bill Macaitis, who served as a marketing executive for 3 of the fastest ever growing SaaS companies (Slack (CRO/CMO), Zendesk (CMO) and Salesforce (SVP Marketing)), shares how a drop in website sales caused mayhem and how he discovered the culprit by getting feedback from strangers in 5 seconds. You might not associate the Silicon Valley culture with putting people first, yet the story Bill is going to share with you is deeply rooted in human-centricity. In today’s episode, you’ll learn about the effect that one word can have on a marketing strategy, and how the reactions of strangers who have spent only five seconds looking at a site can explain a lot about how potential customers are reacting to that site. You’ll also learn what Bill uses to align entire teams around one core strategy, what a cohort is and why it’s important to your business, and what a five-second test is.
In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.
Customer development is a term from the Lean Startup methodology that refers to the process of talking with and surveying potential customers to build a product that solves a real need. Customer development is considered a key component of finding product/market fit which is the essential foundation of sustainable growth. Learn how to do customer development to help you find product/market fit.
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