When we are talking about cross-platform development, the first associated frameworks that come to mind are React Native and Xamarin. Unfortunately, there aren’t so many developers that are sufficiently skilled in both of them. If you are a beginner programmer challenged with the ‘Xamarin vs React Native’ dilemma, or simply prefer a cross-platform approach in the implementation of your project, we are ready to help you choose the best developmental environment for your case right now.

Not just when you’re developing or marketing a product, but through every stage of the customer lifecycle. It sounds simple — but it’s not easy: talking with your customers through every stage of the customer lifecycle. There’s been a lot said about the value of talking to your customers before you build the product to ensure market fit, but very little said about continuing the conversation past marketing and past the sale. Why do I know talking with your customer is *the* very best predictor of, and contributor to, SaaS business growth? Because creating a constant flow of customer feedback, input, and conversation makes Customer Experience (CX) better. Multiple studies show that CX leads to revenue growth. CX also drives brand advocacy (aka. word of mouth), creating a virtual sales army, which leads to: Decreased cost-to-acquire. “Customers with the best past experiences spend 140% more than those with the poorest past experiences.” — Harvard Business Review Increased customer lifetime value. “Customers with the best past experiences have a 74% chance of remaining a member for at least another year.” — Harvard Business Review Plus, qualitative customer research leads to making data-informed decisions that streamline product management, ensure customer success, and make marketing and sales far more efficient. In short, as Laura Klein, author, VP of product, and co-founder of Users Know says, “User research saves time. Period. When you actually understand what your user needs before you build things, you have a much lower chance of having to go back and rebuild everything after shipping something that nobody uses.”

In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.