Workforce management (WFM) is a management concept that is concerned with utilizing certain processes aimed at managing the resources as well as activities of the workforce in an organization in a bid to improve their productivity. The objective of WFM is to optimize the productivity of the workforce or field agents on all levels, including individual, unit and organization-wide levels. In a corporation, organization, or government entity, WFM has to do with knowing your staff and delegating responsibilities according to their skill set and expertise and calculating the quantity and forms of labor required accomplishing certain tasks on a daily or hourly basis.

Sometimes you just need to get back to the basics. It's been said that it takes 6-8 touch points, with your audience, before they're ready to buy. But some people are impatient and just want to get to the sale. Sorry. Those days are gone. Now, it's become imperative (to your business) to build a relationship with your audience. And that's the new way of how it's done, people. There's no turning back now. If you're still kind of new to this 'funnel marketing thing' and relationship building - here's your intro.

In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.