In March, we explored how ready we are for CDP and what being ready means in terms of prerequisites. If you have those covered, then in April, we move one step closer to your CDP investment.

Who knew one word could create so much confusion? Bill Macaitis, who served as a marketing executive for 3 of the fastest ever growing SaaS companies (Slack (CRO/CMO), Zendesk (CMO) and Salesforce (SVP Marketing)), shares how a drop in website sales caused mayhem and how he discovered the culprit by getting feedback from strangers in 5 seconds. You might not associate the Silicon Valley culture with putting people first, yet the story Bill is going to share with you is deeply rooted in human-centricity. In today’s episode, you’ll learn about the effect that one word can have on a marketing strategy, and how the reactions of strangers who have spent only five seconds looking at a site can explain a lot about how potential customers are reacting to that site. You’ll also learn what Bill uses to align entire teams around one core strategy, what a cohort is and why it’s important to your business, and what a five-second test is.

In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.