2017 brought some fresh ideas to the market. We witnessed the world is going gaga over simple and minimal design with bold topographies, which become a mainstream trend for both websites and mobile apps. With the advancements in the technology, industries are growing exponentially, it’s inevitable that these transformations will play a significant role in how design trends evolve every year.
The relationship between company and customer has fundamentally changed. Driven by the move towards subscription models, the world is shifting to deep customer connections and relationships. Every business can benefit from this model if they meet the customer’s needs and product requirements.
In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.
Customer development is a term from the Lean Startup methodology that refers to the process of talking with and surveying potential customers to build a product that solves a real need. Customer development is considered a key component of finding product/market fit which is the essential foundation of sustainable growth. Learn how to do customer development to help you find product/market fit.
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