Growth Experiments is a complete platform to track ideas, hypotheses and results.
A good logo encodes the energy of success and the power of an idea. Did you know that leading brands use powerful psychological tricks in creating their logos? Why do they do that? Is it just a waste of money or do they know exactly what they’re after? Some people tend to underestimate the role the logo plays in their business, which is a huge mistake. A logo is not just a trademark or a sequence of letters. Logo design is essential for the company’s progress. It’s an extremely important element of the corporate style. A logo is supposed to represent the high quality and features of the products and services on offer. It’s a symbol that carries whatever meaning it has been imbued with. A logo enables you to: announce your presence stand out among the competitors increase customer loyalty establish proprietary rights We would like to tell you how you can use your logo to convey the information you need.
In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.
Customer development is a term from the Lean Startup methodology that refers to the process of talking with and surveying potential customers to build a product that solves a real need. Customer development is considered a key component of finding product/market fit which is the essential foundation of sustainable growth. Learn how to do customer development to help you find product/market fit.