As per a current study, 42 percent of the consumers have moved on to purchase groceries through the web and the percentage of such users is constantly and aggressively increasing. It gets tedious, not only for the buyer but also the seller who has to manage multiple requests from multiple customers. And after the launch of grocery apps now everyone is more or less accustomed to the practice of buying groceries only and seldom move out to buy stuff. The constant demand and increase have led to the introduction of many innovative technologies that makes grocery shopping a delight to the consumers. The Grocery app biggies are constantly investing in their apps to make it updated to capture more market share and hence there is no doubt that the grocery app business will ever have a setback. Kinds of Grocery Mobile Apps: ECommerce Grocery apps: eCommerce Grocery apps are a good method of purchasing the grocery products no matter where the user is based. Delivery timings for the orders placed can be chosen by clients in accordance to their comfort and convenience. A majority of retailers are opting for starting a grocery delivery business as it helps them to reach out to a larger market. In-store Grocery apps: Grocery in-store apps display virtual images of the grocery shop that the buyer wishes to purchases from. This helps in building a trust factor and also ensures the buyer's supply of quality and genuine products. It exhibits all of the sorts of grocery products alongside its specifications. This app is mainly for nearby customers who recognize the stores in their vicinity and prefer to buy specifically from them only. Personalized Grocery apps: Personalized Grocery apps supposedly create takes shopping experience of their users to a completely different level. These kinds of apps require the user to share the grocery lists and share them with them. The apps then ensure that the entire list is addressed to and the items are ordered and reach the customer. Stated under is the structure of Grocery App development and features of a Grocery App: Structure: Login- Browse products- Product detail page- Add product to cart- Add delivery address- Checkout page-Order complete Grocery App User screen User Profile: Create an account by registering on the App or log in through social media like Facebook. Browse Products: Select a specific product from the wide range of grocery and food products which are listed down with complete details of the products. Search Products: For customers who are sure what they need to buy, the advanced search option helps them in locating the product they are looking for. Scheduled Delivery: Customers can select the time slot they would like to get the order delivered. Order tracking: This feature helps in building a trust and loyalty factor with the customers as they can track the status of what is happening to the order they placed. Multiple Payment Options: Each of the payment options that are incorporated allows the consumers to make the payment in a safe and trusted manner. The checkout page should be very neat and quick to manage or else it can lead to bounce rates. Discounts and Offers: This section shows full details of all the offers and discounts that are currently running and available on purchases. This attracts the buyer to make deliberate purchases. Loyalty points: This helps build repeat business. The loyalty point design lures the customer to make regular purchases so that on the accumulation of certain loyalty points the customer is benefitted by way of a discount or offers on products. Feedback & Preferences: This is one major part that should not be avoided. This helps in constant monitoring and keeping a check of our products and delivery services. Grocery App Admin Panel Dashboard: It may be stated as a one-stop alternative for managing and monitoring all of the orders and actions for making the supermarket business quite trustworthy and updated. Manage Stores: It is ideal for managing multiple stores. All the orders and customers can be managed and addressed from one single location. Assign Managers: This feature takes care of the customer service part where any issue or query raised by a user online can be addressed by the managers assigned for that location thereby giving a perfect customer service experience. Assign Purchases: the supervisors can assign purchases made by customers to respective vendors who have stock of the required items. Manage Clients: The supermarket owners may observe and coordinate with the customers who are attuned to the program. Manage Payments: Handle all of the payment models and handle them in a clear way to establish new landmarks for supermarket companies.

Humans are prone to cognitive biases, and that means customers are too. The subconscious constantly perceives situations and people, and these perceptions shape daily communications. Often, we are too quick to judge situations or people — a common reason why conversations don’t end well. So, how can you communicate meaningfully with customers, without being judgemental? According to the best selling book Nonviolent Communication: A Language of Life, the key is to know the difference between making an observation and making a judgment. By separating observation from judgment, you’re less likely to say something that becomes an argument and more likely to inspire compassion and positive reactions from customers. With that in mind, here is a list of psychological hacks to help you strategize daily interactions and win over your customers. Don’ts 1. Don’t listen with an agenda 2. Don’t use absolutes 3. Don’t assume 4. Don’t forget about non-verbal behavior Dos 1. Do conduct a customer sentiment analysis 2. Do ask open-ended questions 3. Do make use of technology that facilitates easy communication 4. Do use the value of a silent pause Head over ⏬ for details of every do and don’t.

In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.