“It isn’t so much about learning as it is about implementing and adapting over time” These are the words of Mastercard’s Brian Gontarski. He gave a talk at Dreamforce titled, “Our CRM Learning Journey: Strategies For End-User Enablement.” During his session, he tackles a topic that presents a huge challenge for many enterprise organizations: CRM training.
In this Heavybit Speaker Series, we were thrilled to host David Skok, Partner at Matrix Partners. David discusses why most companies end up building vendor centric sales processes that don’t work. He outlines a step by step approach for creating a buyer centric funnel centered around “getting inside your customers head” and identifying key “triggers” and “wow moments”.
Customer development is a term from the Lean Startup methodology that refers to the process of talking with and surveying potential customers to build a product that solves a real need. Customer development is considered a key component of finding product/market fit which is the essential foundation of sustainable growth. Learn how to do customer development to help you find product/market fit.
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