I spoke with Ben Aronsten CMO at Seedrs. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We discuss how Seedrs has grown in a competitive and regulated financial industry. We discuss big advertising deals with London Underground all the way through to targeted remarking campaigns based on highly targeted geo location. Seedrs a fascinating business and this episode provides a lot of takeaways.
A couple of days ago, I closed a little over $2M in a seed funding round for Seed&Spark. I’m supposed to send a press release to, like, Techcrunch or something with the headline, “SEED&SPARK RAISES $2.X MILLION TO ACCELERATE THE DIVERSIFICATION OF ENTERTAINMENT,” which, if I’m gonna be honest, is not a bad headline. But I won’t. Not only because I’m loathe to further Silicon Valley’s regressive myth of the rockstar entrepreneur, but more importantly because the headline itself — and accompanying boilerplate article — does a complete disservice to the real story (involving real humans and human emotions) of closing the round. Also, to me, fundraising is not an accomplishment. It’s most often the marker of the strength of your existing network. It is not the marker of having built a successful business. Fundraising means I convinced a bunch of people (and in my case, a BUNCH of people) that I probably CAN (possibly, maybe) build a successful business. Fundraising is a hurdle I have to clear on the way to building the business I want to build. It isn’t the business. The business I want to build will give rise to the creative middle class across the country. It will bring transparency and accountability to the entertainment industry. And these are the things we at Seed&Spark believe are lacking in order to meaningfully diversifying the industry. When we do those things, that is when I will really celebrate.
Crowdfunding is a popular way for new ideas to raise money to bring their projects to life. Teams use sites like Kickstarter and Indiegogo to find and attract backers who will fund the project. Due to the popularity of these platforms, getting your project funded can be a challenge. These are the best articles on how to launch a successful Kickstarter campaign. You'll learn how to launch a crowdfunded project including how to build buzz for a crowdfunded project, how to become a featured Kickstarter project, and how to create a successful Kickstarter campaign.
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