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While I was almost finishing writing ‘The Revenue Marketing Book’ – I had a conversation about the book’s purpose with my cross-cultural brother and collaborator from the Netherlands, Christian Fictoor (who not only writes the Last Words for all my books, but also is my sounding board for all my projects). We were clear from day one that we wanted to make this book as useful and accessible as possible. And that meant, we will remove every barrier possible for the readers.So, we decided to give the book for free. But that meant we needed some amount of marketing budget to make the free for all reach out feasible. That’s where Kickstarter came into the picture. But..too many Kickstarter projects fail. Unless you have a bunch of people in your list to reach out to, your crowdfunding attempt is going to fail. It’s very similar how a product company would fail if they build a product first and then start searching for the potential buyers. You need to know at least your first 10 go-to people. A few reasons why several projects on Kickstarter never achieve their goal is: i. Most of them expect that your project would be found by the audience on the platform (very rare unless your project is already popular and trending on the platform) ii. Not having a thought-through plan on how you are going to promote your project (the more relevant people see your project, higher the chances of you getting funded) iii. No homework on if Kickstarter is the right platform for your product iv. Having very unrealistic funding goals (I too was tempted to set the target as €5000, but thankfully I didn’t) v. Lack on clarity on how you would reward or show gratitude to your backers vi. Your project doesn’t come across as credible or even realistic vii. You never interacted or engaged with any of your existing backers Read on further to know what worked for us w.r.t Kickstarter
Crowdfunding is a popular way for new ideas to raise money to bring their projects to life. Teams use sites like Kickstarter and Indiegogo to find and attract backers who will fund the project. Due to the popularity of these platforms, getting your project funded can be a challenge. These are the best articles on how to launch a successful Kickstarter campaign. You'll learn how to launch a crowdfunded project including how to build buzz for a crowdfunded project, how to become a featured Kickstarter project, and how to create a successful Kickstarter campaign.