For a fundraising initiative to go viral, you need to get as many people to tell others about it… …and then, ensure those shares result in clicks and traffic. In our latest post we show you exactly how to do it. You’ll learn how to optimize two sharing channels - social and email to boost the click-through rate.
I'll bet every mountain climber who ever summited Everest squinted at the top of the mountain from their basecamp, felt a wave of excitement mixed with terror and wondered: what the hell was I thinking? That’s how it feels as I look at the crowdfunding strategy for the Inflection Point podcast: what did we get ourselves into? In fact, I think that’s exactly what Lauren Schiller, the creator and host of Inflection Point, said right after my strategy presentation. At this point in a crowdfunding campaign it’s normal to feel overwhelmed by all the work to be done. It’s perfectly understandable to feel doubtful that you can accomplish it all by yourself. But with the right strategy, do you know what you won’t feel? Lost. A crowdfunding strategy is a roadmap. It gives you a step-by-step plan of action, guiding you ever closer to your ultimate destination: a successfully funded campaign that will propel you toward bringing your creation into the world. And like a roadmap, if you omit important details from your crowdfunding strategy, there’s a very good chance you’ll end up making a wrong turn. That’s why, before you begin creating a crowdfunding strategy — or any kind of campaign launch — you need to address some fundamental questions. Once you provide the answers, you’ll have a clear — and slightly intimidating — picture of everything you’ll need to accomplish to launch a successful campaign.
Crowdfunding is a popular way for new ideas to raise money to bring their projects to life. Teams use sites like Kickstarter and Indiegogo to find and attract backers who will fund the project. Due to the popularity of these platforms, getting your project funded can be a challenge. These are the best articles on how to launch a successful Kickstarter campaign. You'll learn how to launch a crowdfunded project including how to build buzz for a crowdfunded project, how to become a featured Kickstarter project, and how to create a successful Kickstarter campaign.
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