It’s no secret that COVID-19 is causing massive disruption to businesses. Nobody knows how long this is going to last or if the severity of it will get worse before it gets better. Today we’ll discuss some actionable advice that will allow you to adjust and re-calibrate your marketing to be more effective (and sensitive) during the pandemic.

The COVID-19 pandemic has brought benefits to the fitness apps market since health and fitness app downloads grew by 46% between the first and second quarters of 2020. If you want to jump on the bandwagon with a new mobile app, the best way to test your concept quickly and cost-effectively is to build a minimum viable product (MVP). MVP helps to create an early version of the product developed just enough to satisfy the potential customer. In this article, we've outlined the steps to build an MVP for a fitness app and the most important features it should have.

Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19. He had amazing Q1 growth in 2020. Then, at some point, the business was about to die. Revenues dropping. Cancellations. They had all the challenges one could think of during COVID-19. You name it. Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience. Result? They started growing again. Curious? It’s a long emotional story on how they helped military recruits to stay connected with their family when everything stopped working.