Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19. He had amazing Q1 growth in 2020. Then, at some point, the business was about to die. Revenues dropping. Cancellations. They had all the challenges one could think of during COVID-19. You name it. Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience. Result? They started growing again. Curious? It’s a long emotional story on how they helped military recruits to stay connected with their family when everything stopped working.

SearchAdsHQ, official partner of Apple Search Ads, has just released a report on the impact of COVID-19 on Apple Search Ads. Covering Q1-Q2 2020, the report includes: 1. Global mobile marketing trends; 2. Major Apple Search Ads metrics – Downloads and CPA – across 6 App Store categories: - Games - Work from Home: Education, Business, Utilities - Photo & Video - Health & Fitness - Finance - Travel, Transportation, Booking 3. Expert opinion on the findings from mobile marketing gurus. You can download full report (https://searchadshq.com/impact-of-covid19-on-apple-search-ads/) or watch the video version of the report by following the link below.

Your 2021 customer service strategy should look like this: Quick response times to customer inquiries Ease-of-reachability throughout various channels Leveraging digital software Having real people taking care of real people Having an omnichannel support system in place Keeping track of how customers feel about your business at any given time By having a customer-first approach, and really caring about your customer, your business will see tremendous growth and opportunity for the following years to come.