This week started with some big news when Google announced that they are shuttering Blog Compact, an analytics tool that worked with WordPress and Blogger, making it our top and most impactful story and well deserving of the top spot. Next up at #2 is a piece by Ryan Biddulph for our very own Blog Enhancement Blog! He provides us with invaluable insights into his prolific experience and how to gradually grow your name and value by taking action, and sticking to a process like he did (and does). Topping off the podium is a wonderful illustration by @SylviaDuckworth on Instagram that details how the bulk of sacrifices and failures that eventually lead to success are mostly out of public view. Moving on to the fourth spot is Carol Tice from The Write Life with her five helpful tips on how to craft the absolute best headlines for your blog posts and articles. Finally, rounding off the top five is Sonia Simone, who provides us tips on how to write the best and most engaging list posts, or “listicles” as they are better known as. Unironically it comes in a listicle format.
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.
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