I read 37 books in 2019. Here are the ones you should read too (summaries, takeaways, & who I'd recommend each book to in the actual blog post): Design Graphic Design: A Concise History, by Richard Hollis The Designer’s Dictionary of Color, by Sean Adams Logo Design Love, by David Airey Branding The Brand Gap, by Marty Neumeier Made to Stick, by Dan and Chip Heath Bigger Than This, by Fabian Geyrhalter General / Creativity / Business The Psychology of Graphic Design Pricing, by Michael Janda On Writing Well, by William Zinsser The War of Art, by Steven Pressfield Bonus: Fiction Spring Snow, by Yukio Mishima Runaway Horses, by Yukio Mishima
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.
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