GrowthHackers Experiments is a complete platform to track ideas, hypotheses and results.
So, we redid the design and copy for a mentorship platform sometime back. Here's a case study about the process which lifted the revenues from USD 200/mo to around USD 2000/mo. Content and design have the power to turnaround a business. A lot of other things need to be done besides this. The new design and copy along with massive email outreach done by the owner resulted in this growth.
Words have power. Whether you are selling a product, a service or just building a brand, persuasive writing can add value to your content, engage visitors and get them to eventually convert, thus adding to the business’ bottom line. Persuasive writing holds the readers spellbound and their attention fixated on what you have to say. With content going digital, and constant shortening of visitor’s attention spans, persuasive writing is the key to making your content stand out in the ever crowded digital world. What does persuasive writing entail? How do you engage your audience and compel them to be glued to your words and consume what you have to offer?
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.