Let me tell you the story of how I went viral on Linkedin. I got 1,040,454 views, 2,689 likes, 408 comments and 146 shares on a post- and I learned a ton. Want to know how I did it? Good, because I stayed up in bed till 3am the other night writing it all out- So that you can replicate the results for yourself. But before you go viral- a few words of warning: - It’s fun. It can be addicting to check how many views your post is getting. - It’s scary. It can be intimidating to press send. Being vulnerable does not come naturally for most of us. - You’ll be surprised. People are incredibly encouraging. You’ll be met with warmth. - You’ll be hurt. There will always be haters. Every. Single. Time. Someone will say something obnoxious. - Doors will open. Strangers will reach out to connect with opportunities you could never predict. Ready to go viral?
The right users may be signing up for your free trials… They may be activating. They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer. But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not. Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much simpler – it could be this: You’re still sending onboarding emails when your trial user is ready for sales emails There comes a time when your prospect is actually ready to buy. The nurturing stops. And the closing begins. This is where it comes down to what you say and how you say it. It comes down to copy.
If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of the systematic influence that clothes have on the wearer and those around him. Scientists have studied the lab coat. When someone puts on a lab coat, they score higher on cognitive tests. So, when I put on a lab coat, I will actually make fewer errors than if I was wearing my street clothes. When I’m wearing a lab coat, I think I’m smarter than I really am. Scientists have also studied the affect of uniforms and authority. When I wear the lab coat, what I say will carry more weight with you. Not only do I think I’m smarter than I am, you will think I’m smarter than I really am. In other words, I am gaining an unfair advantage based on behavioral science. Today, I’m going to who you how your business can gain an unfair advantage in the marketplace using behavioral science.
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.
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