When you work in customer service you deal with hundreds of emails in a day. So, it can be easy to lose sight of just how important each one is. A single negative interaction can be enough to turn a person off your business. People like to feel as if their problem matters to the person on the other end. Giving your emails a personal feel can be very helpful in facilitating positive and effective interactions between customer support and clients.
Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. There’s no one-size-fits-all approach to ad writing, but there are some best practices that can help make us more successful if we follow them. Read our latest post for what you can keep in mind while writing ad copy (and landing pages) for Google Ads.
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.
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