Look, I get it. You’re in the middle of launching your product. You’ve poured your heart and soul (and most likely a painful amount of money) into your new creation, poised to be released unto the world… And here I am, one of those artsy-fartsy marketing types telling you that no matter how great your product is, if your business growth strategy lacks a good story, it’s all for naught. Storytelling? You’re building a business, not writing the next Harry Potter! It’s understandable if you roll your eyes a bit. Go ahead. I don’t mind. The thing is, human nature is human nature. And human decisions, for better or for worse, are led by emotion, not reason. As in the feels, not the thinks. If you’re launching a product to be bought and used by human beings, you need to consider the story that your customer wants to tell about themselves—and what story your product tells about you. If you want your business to thrive in the long term, your top priority should be satisfying your target customers’ craving for a well-told story, and you can do this by applying six key elements into your branding and marketing.
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.
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