Quick quiz: How many times today have you been in the middle of doing something, gotten a notification or an email or a text or just gotten plain ol’ distracted… and forgotten to finish what you started? I’m guessing it’s happened at least once today. And you’re not alone. Guess who else falls prey to distractions mid-task? Your customers.
The right users may be signing up for your free trials… They may be activating. They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer. But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not. Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much simpler – it could be this: You’re still sending onboarding emails when your trial user is ready for sales emails There comes a time when your prospect is actually ready to buy. The nurturing stops. And the closing begins. This is where it comes down to what you say and how you say it. It comes down to copy.
Copywriting is the writing that businesses use to communicate their value proposition to their target audiences in their marketing collateral. Copywriting is essential to growth because it helps users understand the value of the product and determine whether they should use the product or not. Copywriting is an important part of the conversion optimization process because it is easy to test and improve. These are the best articles on how to use copywriting to convert more visitors to customers, establish a voice for your business and brand, and how to make copywriting drive more growth for your business. From how to write better landing page copy, to what copy to test on a website, to how to write copy that converts, you'll learn how to create better marketing copy that leads to growth.
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