Hotjar just released a no-nonsense guide to conversion optimization. It dispels the myths surrounding CRO and helps you understand what drives, stops, and persuades your users. By giving them the best experience possible, they'll naturally want to convert (crazy, right?).

The reliance on call-based lead capture shows that healthcare providers recognize that patients want a human conversation and are investing the resources needed to field each of these requests as quickly as possible. But such an approach has its limits. Any human-based approach is not scalable. Costs inevitably become high and companies must resort to adding a lead capture form, like the one in the landing page above to reduce the load. Center For Sight, a leading eye care provider, recognized this dilemma in their marketing campaign and did something about it. They used chatbots to transform the buying process making it feel as personalized as patients expect and deserve.

Find out everything you need to know about how to generate thousands of reviews on autopilot & then what to do with them. Including 9 hacks to supercharge your review generation! Why Reviews Matter How To Generate Reviews Automating The Process What To Do With Positive Reviews What To Do With Negative Reviews Let me know if you have any other tactics I’ve missed in the comments as I’d love to keep improving this guide.