Learn what a call to action is and how it can be used to optimize lead conversions on your website. Follow these steps to create a successful CTA.

The year was 2011. And intercom was making its entrance into the market. Things were about to get heated. But first, they had to overcome a big obstacle: Finding the early customers. Fortunately, co-founder Des Traynor had an idea. Emailing prospects to tell them about Intercom and getting their feedback. By hand. One-by-one. I know what you're thinking. Automation, duh. But nothing beats knowing your customers first-hand. Intercom got to the root of their customers' problems and solved them. And today, it has over $80 million in ARR! Intercom also has some amazing strategies behind their website, developed through years of research and testing. So I went digging for the lesser-known things that make Intercom's website wildly successful--beyond their fresh design and solid branding. And I brought them to you! In this new article, I talk about Intercom's 6 strategies to convert customers on their website that you can apply to your own. Check it out now 👆

Find out everything you need to know about how to generate thousands of reviews on autopilot & then what to do with them. Including 9 hacks to supercharge your review generation! Why Reviews Matter How To Generate Reviews Automating The Process What To Do With Positive Reviews What To Do With Negative Reviews Let me know if you have any other tactics I’ve missed in the comments as I’d love to keep improving this guide.