Does your About Page make you leave money on the table? Your brand's About Us page is prime real estate for leads looking to do business with the company. Most of the time, however, they are one of the most overlooked pages on any website. So if this is such an important page, when this page sees so much traffic, why are most “About Us” pages so BORING? Learn how making any of these tweaks on your About Us page can drive sales for your business.
The right users may be signing up for your free trials… They may be activating. They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer. But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not. Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much simpler – it could be this: You’re still sending onboarding emails when your trial user is ready for sales emails There comes a time when your prospect is actually ready to buy. The nurturing stops. And the closing begins. This is where it comes down to what you say and how you say it. It comes down to copy.
Conversion rate optimization, also called CRO, is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter