When it comes to optimizing e-commerce stores for increasing conversions, one of the most effective, data-driven techniques to use is Split Testing. But for digital marketers and online store owners, it would also be valuable to test similar changes on their sales and marketing channels like Google Shopping, Facebook and Amazon. 1️⃣ You simply decide on a pre-set metric to measure (e.g. clicks, conversions) 2️⃣ Select the factor(s) you wish to test (e.g. altered product titles, images) 3️⃣ Measure the significance of the change between two test groups 4️⃣ Select a winner to apply to your entire feed after the test period has elapsed. Get more info on how the feature works 👇
Find out everything you need to know about how to generate thousands of reviews on autopilot & then what to do with them. Including 9 hacks to supercharge your review generation! Why Reviews Matter How To Generate Reviews Automating The Process What To Do With Positive Reviews What To Do With Negative Reviews Let me know if you have any other tactics I’ve missed in the comments as I’d love to keep improving this guide.
Conversion rate optimization, also called CRO, is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
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