Marketing automation platforms have brought dozens of new lead generation techniques to businesses of every size. But the democratization of these tactics is also making them less distinguishing and ultimately less effective. In the following guide, we’ll show you how personalized coupons can help revive these channels and build great relationships with your customers.
There are many CRO checklists around. But most of them focus on specific tips like: "keep your forms linear", "show product close-up videos", "enable out of stock notifications" etc. Those tips are usually solid, and following them might improve your conversion rates. But over the years I’ve been in the industry, one the most important lessons I have learned has been not to blindly trust all those shiny case studies and guaranteed tips and ways how to improve your conversion rate. Every business is unique and has unique customers. And usually, you need to figure out what are the most important to things to focus on by yourself. By using data, talking to your customers, A/B testing and other research techniques. The checklist I’ve created focuses on process instead of specific things you should change at your website. I follow it in my day-to-day work and it helps me not to forget about some important step. You can read the full post and download the checklist at URL below.
Conversion rate optimization, also called CRO, is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
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