The name “bandit testing” or “multi-armed bandit testing” is derived from a simple analogy. The idea is that you are presented with a gambling machine that has multiple levers (arms). Pulling each of them results in a reward with a certain probability, which is different for every arm. Your task? Find the arm that provides the most frequent reward. Find out more about bandit testing!
“What’s the number one thing you wish more entrepreneurs knew about your discipline?” From growth heavyweights like Sean Ellis and Noah Kagan to optimization legends like Joanna Wiebe and Peep Laja, the responses came flooding in. Before you spend another dollar, another minute on traffic acquisition, hear what these experts have to say... By optimizing your site for conversions, you can increase your revenue without increasing your traffic.
Conversion rate optimization, also called CRO, is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
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