Did you know that the average conversion rate for Facebook ads across all industries is 9.21%? Whether you consider your conversion rate to be below or above average, as a marketer, you most probably always strive for better results — including higher conversion rates. So, what can you do to boost your conversion metrics on Facebook Ads? We asked more than 40 marketing experts for their Facebook ad optimization tips in this report. Here's what they had to say:

Are you interested in the state of CRO and experimentation in 2021? Then look no further. We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Some websites saw a burst in traffic from visitors at home, while other industries completely shut down. This has led to some big changes in certain areas, while also giving us far more data points in other industries that we can use right now. Wherever possible, we’ve tried to create a hypothesis of why certain things are happening. You can check it out via the link. SideNote: During the research of this guide we found that 90% of 'new' CRO stats and guides are all linking to studies from 2011 or later! All of the information in this new guide is from 2020/21 with a couple of internal user stats from a Convert study in 2019.

Are you familiar with the statistical love story of diapers and beer? It's actually a story of market basket analysis. Maybe the name of this analysis sounds intimidating, and maybe you don't really know what it does or how and where to find it. So we decided to make your life easier. From the "explain it to 8th-grade child" definition: "The market basket analysis technique helps find items that people buy together. This is a way to figure out which items are related, or which items customers buy the most. This type of data analysis is based on Association Rule Mining, a subset of machine learning which learns “rules” that account for items purchased together." to a detailed tutorial on: Where to perform it How to perform it How to interpret the findings to set up the experiment that will help you skyrocket your revenue. Make sure to read the article to learn exactly how to use this type of data mining technique.