"Segment your audience" is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all 😕 This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems... and get more conversions. In this post, we cover how to do segmentation like a pro. You'll learn: 🙌 Why segmentation is so important in modern marketing 🚀 7 ways to create your segment groups 💪 How to get your website visitors to segment themselves 🤓 How to organize your CRM for segmentation ⚡️ Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a "segment & personalize" strategy.

"Segment your audience" is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all 😕 This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems... and get more conversions. In this post, we cover how to do segmentation like a pro. You'll learn: 🙌 Why segmentation is so important in modern marketing 🚀 7 ways to create your segment groups 💪 How to get your website visitors to segment themselves 🤓 How to organize your CRM for segmentation ⚡️ Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a "segment & personalize" strategy.

Generating leads is critical for any business, but even more important is the need to convert these potential buyers into actual customers. Luckily, there’s a lot that you can do to get more prospects through to the end of the sales funnel--a wide range of tools, tactics, and strategies you can employ to increase conversions at every stage of your sales funnel. In our latest report, we asked dozens of marketers to share their best tips for increasing sales conversion rates and generating loyal customers. Here are the 14 tips they shared: