The biggest input for a successful content marketing engine is quality content. But the internet is awash with both good and bad content. So how do you navigate this sea of mediocrity and surface the gems that will get you better results? And... without spending hours and adding more tools to your workflow? In this post you'll learn about a Twitter hack that will help you save hours and get you better results.
I love learning from case studies. That is why I put together a 4k-words case study about how an extremely successful online business – VideoFruit – operates to attracts 1000s of customers, generates millions in revenue and became an international role model for many inspiring entrepreneurs. I explore 3 things: [Thing 1]: The 5-Step Value Ladder VideoFruit Bases Its Business On (& How You Can Too!) [Thing 2]: Step-By-Step Walkthrough Of VideoFruit’s Sales Funnel & Why They Are Killing It. [Thing 3]: Three (Out Of Eleven) Suggestions I Would Implement For VideoFruit If I Would Work For Them. Click below to read the case study :)
Intercom’s grown from $0 to $50MM ARR over the past 4 years -- that’s hugely successful, especially for a SaaS company navigating the minefields of competition in their market. We took a look at that growth, what tactics led them here (content marketing and SEO among others), and note some key takeaways from what we’ve learned about Intercom’s growth strategies.
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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