As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at its finest – and ironically, the higher the stakes are, the harder it hits.
Earlier this year, we asked the awesome /r/BigSEO redditors to tell us about the most embarrassing SEO fails they’ve ever witnessed. And boy did they respond! If you want to read something fun and educational, you'll love this. Common themes we see time after time: Migrations gone wrong (classic) Canonicalization gone wrong (often misunderstood) Duplicate content issues (can be tricky) Content pruning gone wrong (interesting!) Implementing pagination using JS (oops) Search and Replace mistakes (classic) If you witnessed (or caused ;)) any juicy SEO fails yourself - please share them in the comments :)
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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