Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. Or is it? Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure out the easiest way to measure content returns. Here's what we found: Measuring content ROI is really as simple as knowing your conversion rate.…
We've coined a new term: Customer-Content Fit. Here's why... We've been noticing this problem over and over again. Let me know if it sounds familiar. A content marketer slaves over a blog, putting out post over post, month over month. They get some traffic, but they notice that the traffic isn't exactly who they want. Meaning: blog visitors don't sign up for their app, or contact sales, or join the email list. In other words, there aren't a lot of customers in the monthly visitors. That's a problem! And we think we have a pretty good idea of why it happens. In fact, this problem is so pervasive that we're coining a new term to refer to it: Customer-Content Fit.
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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