It's performance review time! Yay...? While this may not be your favorite time of year (or maybe you only get reviewed once a year), it's still a great opportunity to reflect on what you've accomplished and adjust your strategies to improve in the future. Find out the best practices for how to do this in this week's episode.
So, you are having challenges distributing your content and getting the traffic your article deserves, eh? If you depend on the spray-and-pray method to promote your content, you’ll have a tough time seeing significant results from your work. I’m on a journey to grow an e-commerce blog from 0 to 50,000 visitors a month, which I estimate is worth $118,000 in revenue year one. After setting up a plan to write content that ranks in Google, I need to start promoting that content. Otherwise, that content is as effective as a dog winning a marathon on a turtle. Of course there's a gif for that… (source) To grow from 0 to 50,000 visitors a month, I set simple benchmark goals to make sure I am on track to hit my final goal. Here are my goals: Month 1 1,000 Month 2 2,000 Month 3 3,000 Month 4 5,000 Month 5 7,500 Month 6 10,000 Month 7 15,000 Month 8 20,000 Month 9 25,000 Month 10 30,000 Month 11 40,000 Month 12 50,000 For month one, on top of getting 1,000 visitors, I want to find out what promotion will work long term. The faster I know what content promotion channels will help me reach my goals, the faster I can double down on what’s working and cut what’s not working. But before I can know what promotion channels will work, I need to brainstorm ideas to test, prioritize ideas using the “ICE” methodology, and begin setting up my minimum viable tests.
This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes.
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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