Running a digital marketing agency is nerve-wracking because you have to worry about everything from hiring to selling, and accounting to client account management. Plus, you’re constantly under pressure to deliver, failing which a client may leave or worse, give you a bad online review. Here are 4 simple tips that can help you navigate the hiccups that occur while building a global digital marketing agency. 1. Design lead magnets targeting your global audience. 2. Setup a reliable and automated system for queries, accounting, support and other basic infrastructure 3. Collect success stories, case studies, and testimonials from happy clients 4. Build a network of on-demand freelancers to manager overflow of projects
Active Campaign is a Beast. Bastian breaks down how Active Campaign has created - conferences, a podcast, run sales booths at events, shell out 27+ blog articles per month (!!!), have meet ups across the country, and more. Impressive. And as someone in the content marketing diaspora, there are a few things in this breakdown, that I especially found interesting, for any company, of any size: 1) The Clear Choice of Avatars - in the Navigation Bar 2) Active Campaigns purposeful Pricing Strategy 3) Improvements that can be made to their Funnels 4) And even their Sales Follow-up Sequence (where he even has the saved voicemail of AC's sales person that contacted him after signing up) This case study has some heft to it, but don't let that scare you off. We're always asking for in-depth content. Well, here you go. This is one of those resources I'll read more than once to reference. It was THAT thorough, in my opinion. Hope it irons out some ideas for you, and your business or brand, as well.
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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