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Marketing efforts rarely make sense without a solid strategy. Here’s an obvious observation: Content marketing is no different. Yet, there are a few common mistakes content marketers make when trying to establish what content they should actually produce. Curious? Let’s take a look and figure out how to create a better content strategy than this.
Words have power. Whether you are selling a product, a service or just building a brand, persuasive writing can add value to your content, engage visitors and get them to eventually convert, thus adding to the business’ bottom line. Persuasive writing holds the readers spellbound and their attention fixated on what you have to say. With content going digital, and constant shortening of visitor’s attention spans, persuasive writing is the key to making your content stand out in the ever crowded digital world. What does persuasive writing entail? How do you engage your audience and compel them to be glued to your words and consume what you have to offer?
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.