Dave Gerhardt spoke to a room of 1,500+ marketers this February at Traffic & Conversion Summit. The topic - How to use Conversational Marketing to give your business an unfair advantage. So this blog is an excerpt of that session. Ready to supercharge your use of conversational marketing? Get 15 chatbot examples to steal for your website right now here.
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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