et’s talk about links. You need them. But not just any link will do. You need quality links. The ranking algorithm used by Google is still a bit of a mystery. Although the company has never revealed exactly what it is or how it works, we do know that there are roughly 200 ranking factors. Some we know for a fact, others are an educated guess, and the rest are assumptions and/or shots in the dark. Domain factors, site-level factors, page-level factors, user interaction, brand signals … and backlinks. In fact, backlinks are one of the keystones, according to Google itself. The search giant considers a wide range of criteria related to the number and authority of links pointing to your site: number of linking root domains, links from “expected” websites, links from competitors, diversity of link types, contextual links, location on page, page-level relevancy, and more. If you want to rank, you need backlinks. If you want to rank well, you need plenty of high-quality backlinks. You can actually do quite well with little else (not that I’m suggesting you do that). They’re that important. So, knowing that, what’s the single greatest channel for generating consistent and high quality links? Relationships. “The best way to start and maintain a relationship with fellow content marketers is to regularly mention their content in your articles; every outbound link in your article is an opportunity to start a professional relationship with the author of the article you link to.” ~Stefan Debois, CEO of Survey Anyplace
When you’re trying to dominate an industry programmatically, you can’t rely on non-scalable tactics like broken link building, skyscraper method, resource link building and other forms of what we like to call ‘begging for links’. While those may augment a strategy, there simply aren’t enough broken links or resource pages out there to achieve the quantity of links you need. You need to identify a strategy that scales really far. Then scale it really far. This piece is a bit different than the others in that it isn’t a step by step guide. While almost anybody could successfully follow our guides to keyword research or competitive analysis to a tee (more or less), link building is much more nuanced. There is no exact playbook, and each company has to figure out what works in its own vertical. If there were a playbook, everyone would do it and it would then cease to work. So, we’ve included five high level strategies with examples to serve as inspiration rather than prescription.
Advice on social media is everywhere. The right advice on the right tools from the right PEOPLE … is rare. What if you could peek inside the minds of marketing’s most influential leaders to find out (1) their all-time favorite social-media tool, (2) why they love it, and (3) what it looks like in action? That’s what I did. And 50 of today’s top marketers weighed in. Find out what tools they chose — and let me know in the comments if they missed your own favorite … 1. Ann Handley 2. Joe Pulizzi 3. Joanna Wiebe 4. Neil Patel 5. Mari Smith 6. Rand Fishkin 7. Brian D. Evans 8. Jeff Bullas 9. Candice Galek 10. Jason Miller 11. Brian Clark 12. Larry Kim 13. Sam Hurley 14. Cammi Pham 15. Steve Rayson 16. Ross Simmonds 17. Pam Moore 18. Jay Baer 19. Griffin Thall 20. Michael Brenner 21. Andy Crestodina 22. Rachel Pedersen 23. Shane Barker 24. Murray Newlands 25. Josh Steimle 26. Sujan Patel 27. Johnathan Dane 28. John Rampton 29. Neal Schaffer 30. Ed Leake 31. Gerry Moran 32. Brian Dean 33. Glen Gilmore 34. Matthew Toren 35. Amy Porterfield 36. Kristi Hines 37. Shayla Price 38. Everette Taylor 39. Daniel Knowlton 40. Scott Stratten 41. Kevan Lee 42. Diana Adams 43. William Harris 44. Benji Hyam 45. Jon Morrow 46. Monina Wagner 47. Chirag Kulkarni 48. Nadya Khoja 49. Heidi Cohen 50. Tommy Walker
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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