Jordan Trask has a unique take on the moves and investments that put businesses in an early grave. In some ways, it feels like most of what he says spits in the face of traditional strategy content -- like avoiding content creation based on similar topics set forth by competitors. Do you think this different approach is the better approach?
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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