Long time ago In a galaxy far, far away George Lucas set the stage For what has become one of the Most successful phenomena in our pop Culture and, by creating a series of movies about A galactic war against the Empire and the evil plans Of the dark side, the director generated a gigantic branded universe Which became the most successful merchandising example of all times… And now please tilt your screen and slowly move it away from you until you see that the first paragraph becomes smaller and smaller!:D Raise your hand if you’ve never heard anything about the Star Wars saga! I thought so… Unless you’ve lived for the past 40 years on top of a secluded mountain on a remote island on an unknown planet of our solar system looking for Yoda, chances are that you’re at least familiar with the franchise name. The movies have been polarizing audiences for decades since the first episode in 1977 (episode IV.) Lots of people became fans of the Jedi adventures and the epic fight against the dark side which took place in that galaxy far, far away….
When I first started out as a content marketer, I was terrified of doing influencer outreach. I knew it would be a great way to drive traffic and recognition to our blog, but I was always too scared that they would say no. I was anxious that they’d say they were too busy or that our blog would be too small for it to be worth their effort. Basically, I let my fear of rejection get in the way of even trying to reach out. So I never did. But once I saw how easily Benji landed an interview with Rand Fishkin with just a tweet, I realized I had nothing to lose. So I started reaching out and within 3 days I began landing interviews with founders and CEOs of successful startups. And guess what? They were all more than happy to take an hour of their time to share their knowledge. After a little polishing, I’ve developed a simple, 7-step outreach process that’s gotten me a 60% positive response rate from the experts I reach out to. Here’s the entire process from start to finish:
“Artificial intelligence” is a constant topic of conversation, today. Marketers know they need to know about it. They know they should plan for it. But over and over again, we see examples of marketing leaders who don’t understand artificial intelligence. Who don’t understand how to plan for it. In this post, the WiderFunnel team tackles AI. Our goal is to help you: - Understand the capabilities and limitations of artificial intelligence, right now, - Understand how you should evaluate and incorporate AI into your organization, and - Understand how to plan for the future of artificial intelligence Onward!
Content marketing is the creation and distribution of targeted content, like blog posts, how-to guides, video and other material for lead generation and user acquisition. Content marketing is often used by B2B marketers looking to reach business audiences. If you've ever wondered how to use content marketing to grow your business, these are the best articles to read.
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