Our guest today is Miray Alanlar, former Mobile Product Marketing Manager at Mozilla. Miray has a wealth of experience in mobile over many years – and something she has particular expertise in is onboarding experiences and improving retention through the first 30 days of a user’s journey, so much of which I’m thrilled about diving into with her today.

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management. Its goal is to aid in understanding how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client. Through measuring CLV, a business can: -Identify and control how much to spend on acquiring or retaining a customer. -Calculate the cost per channel used in acquiring customers. -Maximize the lifetime value of a customer. -Identify which promotion to offer which client or customer segment to make the most profit. -Help a business develop the best strategies to acquire and retain valuable customers.

The author's analysis of Dropbox's S-1 is that they are a cash machine and possesses a magical business model. He argues that anyone who concludes otherwise doesn’t understand the difference between cash flow and GAAP and the power of negative churn.