Finding the ideal customer is one thing. Keeping them active is another. Effective marketing strategies should incorporate both acquisition and retention simultaneously. Howard Feirertag and John Hogan have found that businesses lose up to 67% of customers due to lack of contact and relationship building. Don’t let this be you. Email automation offers compound investment returns for an unbelievably affordable price. Leveraging your marketing campaigns properly will undoubtedly increase the long term value of existing customers.
The best quotes of "Start with Why: How Great Leaders Inspire Everyone to Take Action" "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe" "There are only two ways to influence human behavior: you can manipulate it or you can inspire it. Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? People don’t buy WHAT you do, they buy WHY you do it. We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us. For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation. Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order. Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to. You don’t hire for skills, you hire for attitude. You can always teach skills. Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left. Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down. All organizations start with WHY, but only the great ones keep their WHY clear year after year." "Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them." "You don’t hire for skills, you hire for attitude. You can always teach skills." "Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it." "Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses." "two ways to influence human behavior: you can manipulate it or you can inspire it." "The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen." "When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you." "Henry Ford summed it up best. “If I had asked people what they wanted,” he said, “they would have said a faster horse." "Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for." "Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to." "This is important because our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know." "That’s the problem with love; we only know when we’ve found it because it “just feels right." "Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?" "Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes."
<p>Churn refers to the loss of customers who are subscribed to or use a service. Churn rate is an important component of growth because it is tied to the retention of users of a service. When more users churn, retention rates are lower. When churn rate is high, it is harder to grow a product or service because more new users are required to offset the users who churned from the service. Churn is particularly important in SaaS businesses and other businesses where users pay a recurring subscription fee. These businesses creaet profit from long customer retention spans and a high customer lifetime value. When churn is high, businesses can't capture the full expected lifetime value. These are the best articles on how to reduce churn and improve customer lifetime value. From how to reduce churn, how to generate negative churn, how to use customer success to lower churn rates and hacks to reduce churn, you'll find tactics to improve retention and growth for your business.</p>
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