Every business faces the problem of churn. However, we promise that you can get back almost 50% of those who left you. In this article, we’ve gathered all our experience and listed the most effective tips for restoring customers’ love  Happy Valentine’s Day!

In marketing, customer lifetime value (CLV or CLTV) is also known as lifetime customer value LCV, or life-time value LTV. Customer Lifetime Value represents a prediction of the net profit attributed over the whole period of the relationship with a customer. In the SaaS space, or in any other business model, CLV plays a major role in steering the business forward. Unfortunately, not every SaaS business is enjoying a healthy CLV. They run into trouble after the conversion phase. Image Source Something happens after the conversion stage in the marketing funnel that makes the customer leave, let alone stay longer. Finding the causes and fixing them is one way to maximize CLV. Another way is to follow the best practices that could help you improve your SaaS CLV gradually. Want to know what those best practices are? Here are four of them. Fine-Tune the Onboarding Process Bank on Personalized Drip Emails Champion Omnichannel Customer Support Seek Customer Feedback for Improvement Head over ⏬ for details.

The author's analysis of Dropbox's S-1 is that they are a cash machine and possesses a magical business model. He argues that anyone who concludes otherwise doesn’t understand the difference between cash flow and GAAP and the power of negative churn.