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IN THIS EPISODE: - Ale’s exact growth process - How to create a culture of growth in a bigger company - The difference between doing growth in Brazil and United States HOST TAKEAWAYS FROM THIS EPISODE: - Double-down on things that work. My problem is that I get excited with the shiny and new. Whenever I learn a new insight about my customer, product or market, I say, “Let’s do that!” I think the same is true for most growth Marketers and entrepreneurs. But, we have to see what works and double-down instead of making “big bets” on untried tactics. - Growth is a team effort. This is huge. This is something I heard from Corey Haines, the Head of Growth at Baremetrics, in episode 46 – everything is marketing and marketing is everything. This means that growth is everyone’s responsibility, from sales, customer success, support, marketing, product and design. - Maximizing learning is the most important thing in growth. That’s what Ale said. It’s the way to build predictivity in your growth process. That means that the faster and higher quality that you learn about your customer, product and market, the quicker you’ll be to adapt your product, marketing and processes to respond.
Active Campaign is a Beast. Bastian breaks down how Active Campaign has created - conferences, a podcast, run sales booths at events, shell out 27+ blog articles per month (!!!), have meet ups across the country, and more. Impressive. And as someone in the content marketing diaspora, there are a few things in this breakdown, that I especially found interesting, for any company, of any size: 1) The Clear Choice of Avatars - in the Navigation Bar 2) Active Campaigns purposeful Pricing Strategy 3) Improvements that can be made to their Funnels 4) And even their Sales Follow-up Sequence (where he even has the saved voicemail of AC's sales person that contacted him after signing up) This case study has some heft to it, but don't let that scare you off. We're always asking for in-depth content. Well, here you go. This is one of those resources I'll read more than once to reference. It was THAT thorough, in my opinion. Hope it irons out some ideas for you, and your business or brand, as well.
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