In August this year, we run a campaign on Appsumo. It was a massive success for our partners and us, we doubled the initial expectations, and it was a hell of a ride. It gave us a lot of positive energy, and we want to return this vibe to the next founders who are preparing their campaigns on AppSumo. If you know someone, share this article with him/her: https://medium.com/socialinsiderio/how-to-navigate-through-the-uncharted-waters-of-an-appsumo-campaign-554e3f7cf088 Feel free to ask any questions.
Koala.com is an Australia-based mattress company that launched in 2015 and grew from $0 to $13 million in 12 months, all on the back of a pretty awesome digital marketing strategy. We audited their strategy and found their primary growth-drivers. In this article, we dive DEEP into each element of their marketing, including their: - awesome product and how it opened up their marketing opportunities - Clear, compelling offer - Creative, multi-faceted Facebook advertising (and one viral video) - Adwords search and product listing ads - Email marketing and how they leverage discounts to collect emails and drive conversions - Podcast advertising strategy - Website design, checkout flow, and post-purchase followups And everything in between.
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