It has been a distressful year for the technology companies going the IPO route — Uber, Lyft, Peloton, Pinterest. And let’s not even talk about WeWork — yeah, that bastard child of SoftBank! And while even Slack's stocks are on a continuous downward trend post IPO, there's something really intriguing about this company that says all the worries are short term. And it not only has what it takes to succeed as a business but also compete with Microsoft Teams.
Classical economists will tell you that people make decisions aimed at maximizing their benefits, which is not false. But the truth is, people seldom have enough information when making decisions. And even when they do have information, they often make irrational decisions. In my latest article, I will explore interesting experiments that highlight relevant characteristics and patterns in people’s decision-making processes. These experiments will tell you a lot about how you can improve your product and how to increase you revenue through experiments.
Active Campaign is a Beast. Bastian breaks down how Active Campaign has created - conferences, a podcast, run sales booths at events, shell out 27+ blog articles per month (!!!), have meet ups across the country, and more. Impressive. And as someone in the content marketing diaspora, there are a few things in this breakdown, that I especially found interesting, for any company, of any size: 1) The Clear Choice of Avatars - in the Navigation Bar 2) Active Campaigns purposeful Pricing Strategy 3) Improvements that can be made to their Funnels 4) And even their Sales Follow-up Sequence (where he even has the saved voicemail of AC's sales person that contacted him after signing up) This case study has some heft to it, but don't let that scare you off. We're always asking for in-depth content. Well, here you go. This is one of those resources I'll read more than once to reference. It was THAT thorough, in my opinion. Hope it irons out some ideas for you, and your business or brand, as well.
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