There are few companies in Asia who can claim to have grown their blog from zero to 600,000 visits in just two years. Singapore-based personal finance platform Seedly is one of them, and head of content Yeap Ming Feng is the mastermind behind this meteoric rise. 600,000 visits might not seem like much, but bear in mind that when it comes to company blogs, anything in the six-figure range is a rarity in this part of the world. To build that kind of traffic up in a couple of years takes something special—especially when it comprises more than 85 percent of their overall website traffic. In this exclusive interview, Ming Feng shares how he successfully built a well-oiled content marketing system from the ground up—one that focuses on their audience needs and wants.
In November 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses. Little did he know that, two and a half years later, those sunglasses and his love for the outdoors would inspire him to launch a business selling affordable luxury sunglasses with his friend Michael Charley. In July 2012, the two friends launched their new company, Sunski, on Kickstarter, with an initial funding goal of $9,800. They reached that goal in two days, and when the campaign ended, they had brought in $157,000—giving Sunski the third-largest fundraising for fashion products at the time. What started out as an idea to revive sunglasses with a vintage design is now a two million dollar brand that’s redefined quality sunglasses for outdoor enthusiasts. But how are they doing it? We recently spent a month reverse-engineering Sunski’s marketing strategy. And today, we’ll share 9 of Sunski’s best marketing strategies you can use to get more customers and encourage repeat purchases.
Active Campaign is a Beast. Bastian breaks down how Active Campaign has created - conferences, a podcast, run sales booths at events, shell out 27+ blog articles per month (!!!), have meet ups across the country, and more. Impressive. And as someone in the content marketing diaspora, there are a few things in this breakdown, that I especially found interesting, for any company, of any size: 1) The Clear Choice of Avatars - in the Navigation Bar 2) Active Campaigns purposeful Pricing Strategy 3) Improvements that can be made to their Funnels 4) And even their Sales Follow-up Sequence (where he even has the saved voicemail of AC's sales person that contacted him after signing up) This case study has some heft to it, but don't let that scare you off. We're always asking for in-depth content. Well, here you go. This is one of those resources I'll read more than once to reference. It was THAT thorough, in my opinion. Hope it irons out some ideas for you, and your business or brand, as well.
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