When it comes to writing a company boilerplate, have you ever heard this saying? "Start from the bottom." What this means is that when you're writing a press release, you should start with the company boilerplate first. This is standardized copy about your business that appears at the bottom of...
Ever heard of Harry’s? Since founding the company in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into a global online powerhouse. And the numbers don’t lie: $250 million in venture capital $200 million in revenue in 2017 alone 3 million monthly recurring customers and counting We recently spent a month reverse-engineering Harry's marketing strategy and today, we want to show you 5 battle-tested strategies you can use to get more engagement and higher conversions. The best part? They work even if you don’t have venture capital or a multi-million dollar marketing budget. In this blog post, you’ll learn: The 2 emotionally-driven storytelling archetypes that will help you create more brand awareness 3 little-known link building strategies you can use to build white hot, white hat links to your site (even if you don’t have a single blog post on your site) How Harry’s got 100,000 email address in 7 days (without paying for traffic) 3 Facebook ad angles that will help you turn on-the-fence buyers into customers (#3 is a genius example of turning a negative into a positive) “The CPS Method”: how to create more engagement from your email subscribers and increase your average order value (AOV) Keep reading and discover 5 battle-tested strategies you can use to get more engagement and higher conversions.
Oli Gardner kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of their two new products, Popups and Sticky Bars. Being a marketer who hadn’t actually practiced the discipline of product marketing, he thought that by talking about their products more directly in the content – including interactive demos and interesting use cases – coupled with a redesign of the blog just for this new content, they'd have awesome numbers. In this post he shares the data that sheds light on the performance and effect of his month of madness.
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