Eight years ago, Jonathan Shokrian found himself running around a department store. What was supposed to be a quick trip to buy affordable and comfortable underwear, turned into a long and frustrating experience—but it sparked an idea: He would launch a direct-to-consumer underwear brand. Today, that brand is MeUndies: one of the fastest-growing online apparel retailers. Promising, “The World’s Most Comfortable Underwear,” MeUndies has grown 1,583% in the last three years, alone, with an estimated annual revenue of $60M. (Sources here, here and here.) We recently spent a month reverse-engineering MeUndies’s marketing strategy, and discovered 9 actionable strategies that you can use to get more traffic and higher conversions for your online store… …even if you don’t have much traffic (or a big marketing budget).
A very in-depth 15,000+ word case study on how Xero - the cloud accounting SaaS startup still manages to grow their business 30% year-on-year after hitting 1 million subscribers. Detailed breakdowns on: Growth History The Product The Website Email Marketing Paid Search Organic Search Content Marketing Social Media Community Marketing Event Marketing YouTube Check it out: https://www.webprofits.com.au/blog/xero-growth-study/
Active Campaign is a Beast. Bastian breaks down how Active Campaign has created - conferences, a podcast, run sales booths at events, shell out 27+ blog articles per month (!!!), have meet ups across the country, and more. Impressive. And as someone in the content marketing diaspora, there are a few things in this breakdown, that I especially found interesting, for any company, of any size: 1) The Clear Choice of Avatars - in the Navigation Bar 2) Active Campaigns purposeful Pricing Strategy 3) Improvements that can be made to their Funnels 4) And even their Sales Follow-up Sequence (where he even has the saved voicemail of AC's sales person that contacted him after signing up) This case study has some heft to it, but don't let that scare you off. We're always asking for in-depth content. Well, here you go. This is one of those resources I'll read more than once to reference. It was THAT thorough, in my opinion. Hope it irons out some ideas for you, and your business or brand, as well.
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