What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone.
After learning that most teams are built with a budget, structure and leadership support. I took it upon myself to create a cross-functional global team. It started without a budget, support, structure, or team, just an idea and passion. This is what I learned from starting small, so small that they could not even notice. A change that reworked the structure of my company from within and set in motion the formation of a growth team.
Blogging is a popular form of content marketing that companies and individuals use to reach their customers, provide their point of view on a topic, and drive traffic from social networks, user referrals and search engines. Many companies use blogging as part of their inbound marketing strategy. These are the best articles on how to use blogging to grow your business. From optimizing blog posts for search engine visibility, to converting blog readers to customers, to how to use a blog for B2B marketing, you'll learn how to use a blog and blogging to grow your business.
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