From strategy to production, learn how to unlock the potential of your content marketing.
Sent a lot of newsletters and campaigns to your audience? Probably, creating an archive is something you should do right now. Why? Because you can then share your past content with literally anyone. It’s like creating a collection of your past newsletters, all on a single page, which is visible to everyone on that page. You can also share it around with people. You must be thinking "OK, but what’s the benefit here?" Sharing your past newsletters via a link can be a good method to attract new users and give them a taste of the content before they subscribe to your emails. Also, this will bring in real, long-term users as they know what they’re signing up for and not just shooting in the dark. The technicalities of the same are explained further.
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Blogging is a popular form of content marketing that companies and individuals use to reach their customers, provide their point of view on a topic, and drive traffic from social networks, user referrals and search engines. Many companies use blogging as part of their inbound marketing strategy. These are the best articles on how to use blogging to grow your business. From optimizing blog posts for search engine visibility, to converting blog readers to customers, to how to use a blog for B2B marketing, you'll learn how to use a blog and blogging to grow your business.