You build a business by solving problems. You scale business by engaging with the customers. Did you know that every 20% increase in customer engagement leads to a 1% average increase in brand stickiness, retention, and in turn revenue? There are multiple stories on how customer engagement has improved brand identity and sales for different businesses. We are being flooded with engagement models, strategies, and plans—so much so that it’s suffocating. Listen, running a business is not easy. You cannot just follow models that worked for others and hope that it works for you. You need to get deeper than that; get to the root. Know what actually matters. It’s important that you know this to decode and create a customer engagement strategy that truly works for you. And getting your foundation right gives you the right acceleration that you need. Many successful customer-centric companies talk about how they engineer their own customer engagement plan by understanding the basics of engagement. This post will give you the perspective that helps you understand the basics of customer engagement; the first step towards building an infallible strategy; your foundation. Read along to fully understand customer engagement—the science and art of it.
In August 2015, Nat was hired to lead marketing and content for Sumo. At the time, their blog was getting ~5,000 visitors a month, mostly from a couple posts being sent to the email list. Over the next 8 months, he grew it to over 170,000 monthly visitors. Since then, he's refined the core of the strategy used there, and through Growth Machine, we've been helping other companies implement similar systems. Some have even beaten that growth rate, growing by tens of thousands of monthly visitors in just a few months. This article is a deep look under the hood of our content machine. It explains the process and system we use to help these sites see triple-digit growth in months so that you can implement it on your own site. We walk you through the core principles of an effective content marketing strategy and help you identify and avoid the largest pitfalls that waste your time and resources. It's meant to be highly actionable, so here's how we recommend you use the guide: 1. Read through it once to get a general idea of the strategy. 2. Re-read the “Why You’ll Fail” section, and try to identify which errors you’re making. 3. Go back through the guide and implement each piece one at a time. It's a lot of information, but it's not complicated. Take it step-by-step, implement it well, and watch those traffic numbers grow each month.
Blogging is a popular form of content marketing that companies and individuals use to reach their customers, provide their point of view on a topic, and drive traffic from social networks, user referrals and search engines. Many companies use blogging as part of their inbound marketing strategy. These are the best articles on how to use blogging to grow your business. From optimizing blog posts for search engine visibility, to converting blog readers to customers, to how to use a blog for B2B marketing, you'll learn how to use a blog and blogging to grow your business.
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