Rytis Lauris created a powerful omnichannel marketing automation platform for small and medium-sized e-commerce merchants. He and his marketing team are good at simplifying the complex processes of customer communication with the help of email marketing tools. Maryna Sharapa, an OWOX BI Growth Hacker, had a nice talk with Rytis via Skype, during which he shared his thoughts on creating marketing teams, the B2B segment, artificial intelligence, and more.
Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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