With over 1.9 billion people using Facebook daily, it is undoubtedly the most popular social network around with immense scope for networking and business promotion. But if you are a social media marketer, more users means more competition for you. Will fretting help? Well, in this competitive scenario, having a mere Facebook presence is not enough, you need to optimize your presence to make most of your Facebook business page.…
In the past year, Zendesk has transitioned from one product to a family of products. As a startup begins to mature, the product team faced with new and interesting challenges. How do you find product market fit within a more established company? When do you build vs. when do you buy? How do you successfully integrate a newly acquired company into your existing product and team? These hot topics were addressed at a recent Lean Startup Week panel at Zendesk. As with each acquisition, Zendesk’s latest, Outbound by Zendesk, provides us the opportunity to run like a startup from within — but leaning on the expertise we’ve gained along the way. Hear from Steven Yan, one of Zendesk’s earliest product managers, now the VP & General Manager of Outbound by Zendesk; Josh Weissburg, founder of Outbound, now the director of go-to-market strategy for Outbound by Zendesk; and Brianne Kimmel, growth marketing for Zendesk and leads the Zendesk for Startups program.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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