The subject of “open source vs closed source” insights a passion in even the most introverted of technologists — both sides are un-wielding in their opinions, however, such debates are insignificant without a context for comparison. What do I mean by context — I’m referring to a basis for comparison and consideration such as the use case, the business size, the skills of resources to operate the solution or the applicable industry. There’s no one size fits all with respect to any tool that I have found, software or otherwise — a sledgehammer has its purpose, just as a carpentry hammer has its. Would you use a general purpose carpenter’s hammer to knock down a concrete block wall? Or a sledgehammer to knock in nails? The answer is no — you might try if you had no other choice, but neither would do a very good job. In this post, I want to provide you with a framework to assess “your context” for businesses grappling with this very decision to assist them in analyzing the decision between open source or closed software platform.

The days when a sales agent had to focus on one key decision maker to close the sale are over. Organizations now have buying teams that oversee supplier selections. These buying teams also do much of their prior research online by surveying websites, videos, webinars, white papers, testimonials and online reviews. Data from CEB Global indicates that buyers are already 57 percent into their buying process before they reach out to the potential service provider. As a consequence, sales and marketing teams at B2B suppliers must find ways to influence decision-making processes early on, which means that lead management is now a critical pain point for any enterprise. The lion’s share of B2B marketers’ pipeline strategies hinges on growing their email lists through landing page conversions. Email marketing works, but the average qualified email capture conversion rate, according to Weidert Group’s research, is under 1.5 percent. Unless your company is a gloriously high-performing email opt-in outlier, your emphasis on this funnel model could be holding you back from turning website visitors into nurture-worthy leads. Instead of letting these anonymous visitors go without any engagement, modern analytics-oriented lead gen platforms such as Leadfeeder help businesses make the most out of their web traffic.

Folks, Which email marketing tool or marketing automation tool would you recommend for sending Drip Emails, newsletters and promotional mails (ability to create landing pages a bonus) for a b2b business with below context in mind :::: 1) With contact list between 50-100k growing at 20% mom 2) Ticket size per user in single digits USD per month Look forward to suggestions.