B2B and B2C email automation used to be only for medium or large businesses. Today, increased competition in the field extends small businesses’ ability to take advantage of these once monolithic tools. Email automation tools are getting popular and more affordable. Cheaper options mean smaller companies with smaller marketing teams can spend less on human resources and gain access to more leads than ever before. B2B (business-to-business) and B2C or (business-to-consumer) have different needs regarding marketing in general.

Dev Basu is an author, speaker, and founder who helps B2B SaaS and technology companies with their growth marketing strategy. He’s globally recognized as an expert in SaaS Demand Generation, SEO, and Paid Acquisition.    Since 2009, he’s led the growth of Powered by Search  a B2B SaaS marketing agency that helps SaaS companies like Clickfunnels, Reltio, and HelpSystems scale demos and trials with some of the world’s most in-depth expertise in SaaS Paid Acquisition and SEO.   In addition to speaking and leading workshops, Dev is also the author of his upcoming book Predictable Growth (to be published 2022).   Dev has spoken at Google, Traffic & Conversion, SaaS North, Microsoft, SaaS Academy, Inboundcon, Search Engine Strategies, Search Marketing Expo, Interactive Advertising Bureau, MasterMindTalks, and The Globe & Mail.   On April 29th, Dev is going to be live, answering your questions on growth and strategy. You can ask Dev about a wide range of topics, starting with the ones below (these would be especially relevant to trial and demo based startups): Generating quality pipeline for the coming quarters  Building scalable growth systems How to engineer predictable MRR growth in your business The pros and cons of hiring fractional CMOs

Dev Basu is an author, speaker, and founder who helps B2B SaaS and technology companies with their growth marketing strategy. He’s globally recognized as an expert in SaaS Demand Generation, SEO, and Paid Acquisition.    Since 2009, he’s led the growth of Powered by Search  a B2B SaaS marketing agency that helps SaaS companies like Clickfunnels, Reltio, and HelpSystems scale demos and trials with some of the world’s most in-depth expertise in SaaS Paid Acquisition and SEO.   In addition to speaking and leading workshops, Dev is also the author of his upcoming book Predictable Growth (to be published 2022).   Dev has spoken at Google, Traffic & Conversion, SaaS North, Microsoft, SaaS Academy, Inboundcon, Search Engine Strategies, Search Marketing Expo, Interactive Advertising Bureau, MasterMindTalks, and The Globe & Mail.   On April 29th, Dev is going to be live, answering your questions on growth and strategy. You can ask Dev about a wide range of topics, starting with the ones below (these would be especially relevant to trial and demo based startups): Generating quality pipeline for the coming quarters  Building scalable growth systems How to engineer predictable MRR growth in your business The pros and cons of hiring fractional CMOs