In the digital era, there are few things more important to a company's strategy than creating an effective digital transformation process. When designing their IT strategy, executives, tech leaders, and change managers must account for both the technological and human components of change. Digital transformation doesn't have to be hard.
Customer success is, of course, critical to growth. Your CSMs are usually the link between an acquired user and an "activated" or "happy paying" user. But have you spent time optimizing how they work? We talked to Feedvisor, who has. Their CSMs handle 20 - 60 accounts each and do a super high touch 3 month long onboarding process to get customers from acquired to happy. This article goes into all the details, including what tech stack they use and how they operate.
Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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