5.7 million. That’s how many sales professionals are currently in the U.S., according to a market-sizing survey done by InsideSales.com. Just over 47% of these salespeople are inside sales reps, while just under 53% are outside. So, what’s the average sales call look like? Well, Inside salespeople have the word “inside” in their title, so of course all of their meetings with prospects and customers are remote. But even the “outside” sales reps of today are no strangers to “virtual” calls, as they spend more than 45% of their time selling remotely, an 89% increase from 2013, the last time InsideSales.com ran the survey. For the non-math majors, that means that 75% of all sales meetings are now handled remotely. This shows you just how widespread virtual meetings, conducted by phone or web conference, have become. Ok, virtual sales meetings are a big deal. The reality is this is a tough selling forum in which you must outperform your competition if you hope to gain traction today. Which begs the question: how effectively are salespeople actually handling these meetings today?

Two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level beyond remarketing.

Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.