Here we go again with another Q&A with Marketing Leaders, our interview series built to provide SaaS marketing leaders with the best insights and actionable tips on how to improve their marketing planning by learning from the best marketers in the industry. For our latest Q&A, we sat down with Kyle Lacy, VP Marketing at Lessonly. Lessonly is powerfully simple training software that helps teams learn, practice, and Do Better Work. Lessonly is used by over 2.5 million learners at more than 750 leading companies including Zendesk, Jostens, Trunk Club, and U.S. Cellular to share knowledge, develop skills, and reinforce best practices. The result is faster onboarding, higher NPS scores, more closed deals, and a superior customer experience. Kyle brings over 12 years of experience in marketing, strategy and digital operations. Prior to joining Lessonly, Kyle held senior positions at OpenView Venture Partners, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies.
The next project is coming up. The goals are set high, the zeal still great. However, we all know that a little organizational talent and motivation are no longer sufficient in modern project management. Quite frequently, project structures become so complex that it is difficult to keep track of them. For the success of a project, however, nothing is more important than that. For teams with large projects, the project management software as a central tool for collaborating and communicating is now indispensable. No wonder, with the right tool, even challenging projects can easily be directed in the right direction. However, some feel overwhelmed by the wide variety of tools available. How about having a look at five of 2019's most popular project management tools before making a decision?
Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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