Did you know that 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority for the year? With stifling competition, it sure is one of the ways to keep attracting quality leads. But here’s the catch… Implementing SEO techniques make the best of us shiver with fear. A lot of it is due to the lack of a clear understanding of what SEO strategies can be applied to the business and what’s the way around them. If you are a B2B Marketers facing a similar challenge, we hear you. From tips on creating search relevant landing pages to optimizing your title, we’ve shared SEO best practices that B2B brands can leverage in 2019 and drive great results in our latest post.
Look for growth hacks, but don’t compromise on user experience. When evaluating tools to figure out what best matches for your specific needs, go beyond features and look at product DNA. These are two of the 8 recommendations I'm making in this post. Some of them are not surprising to readers of GH, some of them are perhaps controversial - but I trust that you'll find at least one that's useful.
Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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