Listen on to hear: Why so many startups and companies fail at positioning What are the signs you are having a positioning problem How to start fixing your positioning and create the right context for your customers Examples of product repositions April has executed What is the best way to track the effect of repositioning
Leadpages is one of the world’s most popular lead generation and landing page platforms. One year after securing a $27M series B financing round, they acquired Drip — the first and only ecommerce customer relationship manager (ECRM). Both companies have grown a great deal in the past few years, and neither show signs of stopping. While admiring their growth, I just so happened to notice they both use webinars in their businesses, driving growth by providing a consistent flow of revenue. Being a webinar aficionado myself, I decided to dig deeper to figure out what they’re doing right to be running 16+ customer education webinars every month that help reduce churn, convert more trials, and increase customer lifetime value. With the help of Leadpages' webinar dream team, I learned a TON about their high-frequency webinar process: How they specifically tailor each webinar to people in each part of their funnel The benefits of high frequency and consistency The three main things that a good SaaS webinar should do I also had the Leadpages webinar team tell me their best tips on running highly effective webinars at scale, and how they quickly learned and improved when they first started running webinars.
In their first year, cloudHQ managed to get over 65,000 users. Today, they’re closing in on a million. At present, they add around 8,400 new users per week. What accounts for these impressive numbers? Among growth hacking examples, what makes it stand out? According to co-founder Naomi Assaraf, it’s all about their product strategy. cloudHQ builds and releases 2 to 4 new products a month — nearly all using a freemium model.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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