Since 2006, inbound marketing has been the most effective method for doing business online, this is because it generates 3x more leads than traditional marketing and it costs 62% less per lead (Hubspot). This is because it takes away the cost of printing marketing collateral and buying email lists, and it attracts and converts customers in a much more organic and cost-effective way.
Are customer reviews really that important? The short answer is yes. This guide covers everything you need to know to help you turn your reviews into more ecommerce sales; from why reviews are so important, to word-of-mouth, social proof, to easily-executed tips you can put into place right now.
When Brian Anderson first messaged Charlie Liang from Engagio to ask for a meeting, he couldn’t predict that his email would go viral. Not only did Charlie agree to meet with Brian, he also featured the email and image in his LinkedIn post, “The Best Sales Prospecting Email Ever” with over 1,000 likes and 241 shares. Here's a look at how that email could have been automated at scale.
B2B is short for business to business and refers to marketing to business users who must buy products and services for their company, rather than themselves. B2B marketing often requires the combination of sales and marketing, and includes content marketing, lead generation, demand generation, customer lifecycel marketing, marketing automation and more. These are the best articles on B2B marketing, including the best B2B growth hacks to help grow your B2B marketing efforts.
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