In the era of digitalization, almost all industries are incorporating changes to meet the demands of the day. Healthcare digital marketing is no different when it comes to innovation, advancements in the technologies and digitalization. In fact, healthcare online marketing has also started affecting the marketing strategies of the healthcare industry.

We all know that sending cold emails is still one of the most efficient way to acquire customers in B2B. Yet, according to return path, 21% of opt-in emails never end up in the person's inbox. In this article, we'll dive into how to warm up your email account and keep it that way, so you make sure to have the perfect email deliverability. You'll see some of the best ways to take care of your email reputation, set up SPF and DKIM records, but also learn what profile settings need your attention. Here's a quick overview: - Should you use a different domain for your email outreach - How do you maintain a good domain reputation - How to authenticate your domain with your SPF and DKIM - How to set up correctly your email profile - How to warm up your email address and keep it warm - How to send emails and maximize deliverability - Why personalization is key when sending cold emails

Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.