The Dropbox SI IPO filing is a must read for every SaaS marketing/sales professional and startup founder on the planet. In it, the Dropbox founders make a straight-out-of-PulpFiction "bold statement" about their "new playbook for business software". After reviewing their S1 IPO filing, I would have to agree. Dropbox has successfully interwoven user-based, developer-based, partner-based, and account based marketing innovation to create a multimodal, multi-layered growth fabric with the best revenue efficiency of any "As a Service" player currently serving enterprise or SMB--And twice as revenue efficient as their nearest head-to-head competitor in the content collaboration space. I describe this creative fusion of multiple growth mechanisms as "growthtone", i.e. always-on multimodal growth dialtone. Let's look inside the S1 to see what they've accomplished and how they did it.
APIs are used by marketers to automate the transfer of data between separate software systems and platforms. Find the best articles on how to use APIs to grow your business, from automating marketing tasks to connecting to existing platforms. If you've wondered how companies use tools like Zapier, data scrapers, or connect one platform to another, this is the place to start.
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