How do you test the effect of speeding up your app on the key metrics of your product? Many people will tell you the best way would be to implement the change and test it on a few users. The problem is, this is a plan that is both costly and time-consuming. In my latest post, I discuss how to reduce the costs of testing hypotheses by working the other way around: making you product worse. Read on to find out!
How do you test the effect of speeding up your app on the key metrics of your product? Many people will tell you the best way would be to implement the change and test it on a few users. The problem is, this is a plan that is both costly and time-consuming. In my latest post, I discuss how to reduce the costs of testing hypotheses by working the other way around: making you product worse. Read on to find out!
APIs are used by marketers to automate the transfer of data between separate software systems and platforms. Find the best articles on how to use APIs to grow your business, from automating marketing tasks to connecting to existing platforms. If you've wondered how companies use tools like Zapier, data scrapers, or connect one platform to another, this is the place to start.
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