Wait for few more years and you will have the new king of the information world - Bots. Don’t believe me? Take a look at some of the statistics. Facebook Messenger is used by a billion people every month. In fact, people spend more time on the four most popular messaging platform than on the four most popular social media apps.
Recently I've been writing a lot on "microservices design approach", where we are starting to think of marketing as being served by a constellation of independent SaaS products, instead one monolithic app. My (2) questions are: - What does your currently Marketing Tech Stack look like today? - How do you pick up those services? What's the research process that leads you adopting one tool instead of another?
APIs are used by marketers to automate the transfer of data between separate software systems and platforms. Find the best articles on how to use APIs to grow your business, from automating marketing tasks to connecting to existing platforms. If you've wondered how companies use tools like Zapier, data scrapers, or connect one platform to another, this is the place to start.
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