The financial services industry is continuously undergoing dramatic changes in response to regulatory updates, emerging technologies, and operating models. The boom of banking-as-a-service, with its innovative approach to delivering banking products, is a case in point. BaaS platform providers enable their partners — which may include insurers, fintech, telecoms, e-commerce firms, and others — to access a cloud-based service and manage the entire banking value chain. Consequently, companies can instantly integrate their solutions with the platforms through open APIs, save time on the development and focus more resources on marketing, distribution, and other revenue-generating activities.

How do you test the effect of speeding up your app on the key metrics of your product? Many people will tell you the best way would be to implement the change and test it on a few users. The problem is, this is a plan that is both costly and time-consuming. In my latest post, I discuss how to reduce the costs of testing hypotheses by working the other way around: making you product worse. Read on to find out!

A walk through of how Segment built an automated outbound system that has higher open, response and conversion rates than those sent by humans. This system now accounts for 22% of new sales opportunities and drives 10K in revenue per day.