The difference between teams who can do customer data management effectively and those who can't is how well they understand how their tools, teams & data work together. The most effective method we've seen for understanding communicating these relationships internally is a data flow diagram.

The Dropbox SI IPO filing is a must read for every SaaS marketing/sales professional and startup founder on the planet. In it, the Dropbox founders make a straight-out-of-PulpFiction "bold statement" about their "new playbook for business software". After reviewing their S1 IPO filing, I would have to agree. Dropbox has successfully interwoven user-based, developer-based, partner-based, and account based marketing innovation to create a multimodal, multi-layered growth fabric with the best revenue efficiency of any "As a Service" player currently serving enterprise or SMB--And twice as revenue efficient as their nearest head-to-head competitor in the content collaboration space. I describe this creative fusion of multiple growth mechanisms as "growthtone", i.e. always-on multimodal growth dialtone. Let's look inside the S1 to see what they've accomplished and how they did it.

A walk through of how Segment built an automated outbound system that has higher open, response and conversion rates than those sent by humans. This system now accounts for 22% of new sales opportunities and drives 10K in revenue per day.