With the world pacing towards the cloud, it is estimated that 93% of total business is running on Cloud technologies. Salesforce has been a foundational trailblazer of cloud computing and SaaS (Software as a Service) since the inception of this field.  Organizations by and large need to integrate their applications with others within the system. Salesforce integration products connect SaaS & enterprise applications in the cloud and on-premise. The integration usually juggles with different layers, like Data, Business Logic, Presentation and Security, depending upon the client requirement. The same strategy helps organizations to achieve superior levels of operational efficacy and quality. The Salesforce API integration landscape is considered as an ocean of its own might. Companies can rely on API-first approach for introducing new features in their Salesforce platform. For better understanding, let us know what does API means.  What does API-first mean? Before designing the UIs, Salesforce knows the importance of building a robust API for a feature. Here the savior is the Salesforce developer, which enhances the end user’s tangibility to manipulate its data the way they want. This gives independence to creativity and helps support business. The cloud giant understands that their partners are aiming to extend Salesforce functionality and build novel apps for the AppExchange. Hence, the top priority for Salesforce is to provide an extensively elaborate toolbox for developing on their platform. Following this approach, Salesforce builds UIs on top of the APIs, ensuring the same behavioral pattern between them for scalability.  What are the Types of APIs? API can be of several types such as SOAP API, Bulk API, REST API, Streaming API. How is API Integrated? APIs can be integrated in the following 3 ways: 1. User Interface Integration: User Interface integration involves the integration of myriad applications inside Salesforce without changing the structure of application much. This technique offers a single point of entry into numerous applications, making the process easier and faster. A pertinent instance is Facebook Apps.  2. Business Logic Integration: Apex Web Services are used for Inbound and Apex Callouts for Outbound. Typically, business logic integration handles a scenario wherein business logic is spread across various applications. Implementation of business processes is taken care in this type of integration model. A good example is when complex logics are built on the data received prior to integrating it into Salesforce. 3. Data Integration: This method of integration uses SOAP APIs and REST APIs. It handles data synchronization requirements that help enterprises grow. An advantage of implementing this is no requirement of coding in Salesforce, but then it fails to custom logic implementation is a challenge.    What are the Security Considerations? Accessing any above-mentioned inbound ways of interfacing requires any client application to authenticate. Authentication is subjected to security protections that are used in the Salesforce UI. Out of many another security consideration includes configuring profiles/permission sets with appropriate features. What are its key benefits?  SalesForce API integration plays a central role in integrating data and creating value out of it. Some of the key benefits are: 1. Data accessibility increased: Integration enables companies increase their power of data accessibility. Since they can easily access data, working on it becomes easy, fastening the response time. Customers become much happier and business’ grows on a much faster pace.  2. Communication Streamlined: Better integration infuses better communication among the systems in business ecosystems. Consequently, organizations can share and access information easily which wasn’t possible earlier.  3. Agility Enhanced: Salesforce API integration allows organizations to become flexible and less brittle by integrating applications and systems systematically. The risks of forming a mesh-like structure are eliminated completely.  4. Innovation real increased: Integrating APIs help companies remove the burden(which was evident in point to point). As the teams operating on it get more time, they can use it to work on other aspects that can help companies drive innovation. Efficiency of companies increases and they can easily ride the wave of digital transformation.  5. Robust Growth: Application and entangled system landscape often are the few fatal complications a company sees when it starts growing rapidly. However, with an integrated approach, these complications can be minimized that allows organizations to experience accelerated growth. In addition, IT productivity increases ten folds as the IT team can focus on governance instead of an operational role.  

What is Black Box in Machine Learning? If you beleive that the future is inseparable from AI, if you are a fan of neural networks - then you definitely came across the concept of a “Black Box”. Want to find out What Cases Do Black Box Machine Learning Models Work Best, get to know about its issues and resolving? Then you just can’t miss this review!

A walk through of how Segment built an automated outbound system that has higher open, response and conversion rates than those sent by humans. This system now accounts for 22% of new sales opportunities and drives 10K in revenue per day.