Since I started in the performance marketing industry, I’ve tried and used quite a few conversion tracking platforms. Needless to say that there are many successful software providers, with many happy clients. So what is so complicated about conversion tracking that prevents digital marketers from easily tracking conversions?
How do you test the effect of speeding up your app on the key metrics of your product? Many people will tell you the best way would be to implement the change and test it on a few users. The problem is, this is a plan that is both costly and time-consuming. In my latest post, I discuss how to reduce the costs of testing hypotheses by working the other way around: making you product worse. Read on to find out!
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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