One of the emerging media trends is that many journalists are thinking about starting their own individual media companies, to create their own channels and get monetized directly. I see this more and more on Twitter. Here, for instance, is just one of many examples... Rossalyn Warren is a journalist who has written for the Guardian, VICE, NYT, and Washington Post. She is thinking perhaps there is another way to make a living, rather than selling articles on a freelance basis to existing media companies. So, in this article, I will give you my advice on creating a sustainable individual media company. What have I learned over the past 7 years? What mistakes do people make? What should you do differently? What is the real potential here? And in what ways do you need to rethink your focus to make something like this work?
“The more you know about your site, the better you can tailor your site and take advantage of the traffic you receive.” That’s the main point from Zaid Ammari, founder of PPC Masterminds, and in this episode he’ll tell you what key Google Analytics reports you probably don’t know about - but definitely should. Take your Google Analytics game from ‘meh’ to ‘yay’ in no time!
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