Heck yeah. Social listening is awesome. But it's only a piece of your multimedia jigsaw. Consumers turn to TV, radio, press, magazine and more for entertainment, social and news. If you only monitor social, you will miss a huge part of your consumers' lifestyle. Here's why you need a full 360-degree media monitoring solution...
Is it better for people to sign up as quickly as possible, or to spend a bit of time on your website before signing up? You might be tempted to say: the faster, the better. In many cases however, the visitors with the highest conversion rate are the ones who spend more time on the site than the others before signing up. Mind you, they are not the largest category of visitors. So, looking for an answer to this question is like choosing between winning the 100 meters or the marathon. There is no ‘one size fits all’ answer to this question. If you are going for gold, it's up to you to figure out which method works better for your company. But, don't forget there's an in-between method as well, which combines the best of the two worlds. It’s called the mixed sign-up strategy.
Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly... It takes a lot of time to learn how to become a great analyst, and it takes a lot of time to learn the ins and outs of specific platforms. Google Analytics, while more intuitive than many platforms, is no exception. In addition, there are many features that are powerful but are underrated and underutilized. I talked to dozens of experts to find out what they believe the most underrated features and reports are. Here are the top 12.
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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