In our previous lesson, we spoke about the importance of e-commerce analytics for online businesses. But, knowing why you need ecommerce analytics isn’t enough. Its impact comes into action when you’re tracking the right data and that requires setting up platforms the right way. So let’s get ready to set up e-commerce Google Analytics. Most online stores are well-versed with Google Analytics and are using this analytics platform to track their site visits, know a bit about their shoppers and how they get to their site, and understand other metrics that impact their store’s growth. Now in this lesson, we’re going to help you take all that data a notch higher and put it to some real work.
Here are two things you’ll hear a lot from product teams: 1. A lot of data is needed to reduce uncertainty and get an accurate picture of users’ needs and behavior. 2. People working on products understand and know their users well. The above statements are misconceptions, and in both cases, the reverse is true. In this post, I will discuss how analyzing user behavior without big data (debunking the first premise) will help us avoid the unpleasant outcomes of thinking you already know your users (debunking the second premise).
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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