Did you know that US e-commerce sales reached 409 billion dollars in 2017? And they are expected to grow to a whopping amount of 638 billion dollars by 2022? It takes you a lot of time and marketing effort to drive targeted traffic to your e-commerce store. But all of that will be a waste if you don’t optimize your product pages to boost conversions.
According to Forrester Research (a premier market research company), by 2020 one of the best ways to drive business growth will be to focus on customer experience since it’s expected to surpass both price and product. And one of the more popular ways to gauge and improve customer experience nowadays is by implementing Net Promoter Score – the methodology employed by hundreds of successful companies.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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