Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want? I spent hours exploring the feature to see whether it could: Handle synonyms; Manage complex queries; Recognize common marketing terms; And so on. As with many machine-learning tools, the results were uneven. Even small variations in vocabulary or syntax could make a query unintelligible. But if you know how to query the system, Analytics Intelligence offers a shorter path to basic answers. And, with a clever workaround, you can go straight to complex subsets of data in a single search. This post shows you the limits of the feature and how to get the most from its current capabilities.
OWOX BI is designed to automate routine cost data import from numerous sources and make it handy for you to check the ROAS of all campaigns in a single place. Сlicks, impressions and cost data of your Facebook campaigns will appear in Google Analytics reports. So, you will be able to analyze them in the single Google Analytics interface and easily see areas to increase their efficiency.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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