Growth Experiments is a complete platform to track ideas, hypotheses and results.
Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its regulation. We've covered the upcoming iOS 14 privacy changes that are impacting primarily the app economy in a lot of detail in other episodes. Today, we're going to talk about very similar privacy trends in the web space, which have happened in a manner that's very comparable to what's happening on the apps front; except that some of the changes on the web far precede what's happening with the iOS 14. In today's conversation. Alison dissects how privacy has evolved in the web space, what the key browsers are implementing, how that impacts businesses—and web businesses—the world over, and more importantly, what to expect in the near future. For a great contextualization of what's happening across the digital space, both in apps as well as on the web, this is a great episode to know and understand exactly what's going on.
There are multiple processes to gauge the effectiveness of any marketing strategy. Once you clearly see what’s going on with your campaigns, how your users behave on your website, and which products are the most and least popular, you can define your further marketing steps. If you’ve already implemented digital analytics in your business but aren’t getting the desired results, some data may be slipping through the cracks, causing you not to see the entire picture. Wisely blending web and digital marketing analytics can help you catch the missing data and make your marketing strategy more successful.
How do you define and track your Key Performance Indicators? At the beginning of each fiscal year, most companies set goals and plan performance metrics for individual teams to meet and exceed during the year. But creating KPIs is only one piece of the larger puzzle--if you’re like most teams, it’s also important for you to manage, track and analyze what the results of these KPIs mean for your overall business goals. So to make things easier for you, we’ve compiled 5 KPI best practices that will keep your team on track for success year over year:
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.