Clients hire agencies to come up with new ideas and manage their budget efficiently. They always work with agencies who use data to make better decisions and to tell them what to do next. Brands don't want bigger data, they want: 1. actionable insights 2. behind the scene access to their competitors' actions 3. to keep an eye on the influencers
Marketers and Product Managers are often forced to waste tons of time and resources chasing after random fluctuations in their metrics in search of answers - most of which turn out to be red herrings. But I've found that calculating a Normal Range for your metrics helps you better determine whether today's number is objectively 'Good', 'Normal' or 'Bad'. In this article, I explain how to do it, and provide a free calculator to get you started. It's quick & easy - I almost failed math in high school, so if I can do it, so can you!
If you know how to use Google Analytics for your ecommerce brand or site, it can be beneficial for measuring and tracking your performance. Especially if you have a lot of products or offerings, it can be easy to get lost in the weeds. We bring you an extensive guide on everything you need to know, from tracking features that offer the most value for ecommerce to advanced implementation techniques. Steer your efforts toward the conversion finish line...
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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