Every social media marketer know the importance of hashtags. Coming up with the best hashtag strategies is no walk in the park. We compiled a list of 27 hashtag strategies that works great for businesses. In fact, the strategies in this guide helped business to increase their engagement rate. (We also added case studies) In this article, we broke down each and every strategy that will help you find the right hashtags for your campaign. Check out the guide
If you run a number of small ad campaigns in a single account, you only need to check the necessary data in Google AdWords and Analytics, or in Yandex.Direct and Yandex.Metrica. However, if you use the same way to roughly estimate the performance of a couple douzens ad campaigns in multiple accounts, you’ll spend at least a few hours. The detailed analysis will take you days and even weeks, while you’ll be spending your marketing budget without knowing if you do it effectively or not. In this article I’ll tell you how to automate working with the data from Google Analytics and Yandex.Direct, by using two packages that enhance the basic capacities of the R programming language.
Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
The best articles on how to use analytics to grow your business. Analytics are the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiative. Learn how growth marketers use analytics to find new opportunities for growth.
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