On the App Store, user behavior is incredibly unique: About 70% of visitors use app store search to find apps and games. In other words, rather than passively browse, most users are actively searching for an app that meets their needs. Those searches then lead to downloads – over 65% of all app installs result from a search. How can your team leverage this behavior? Advertisements using Apple Search Ads.

How to stand out in a huge crowd of apps? This is quite a challenge, with 4.4 billion apps on the App Store and Google Play Store combined. To face this challenge, we turned to neuroscience. In Part 2 of a small series of articles called “How to make your app visible?”, we talk about people and characters on app store creatives, and how to place them to attract users’ attention.

Amazon finally A/B tested their full vs. fixed width layout. I'm excited to discover that the fixed layout seems to have performed better based on this leaked experiment.