The low start-up capital is a ubiquitous problem for most start-ups at the beginning. The question that arises is: How do I use my resources optimally, where should I invest and where is the return on investment (ROI) very high. There are a number of interesting tools in marketing that are attractive in their own way. If you want to act cost-efficiently, measurably and with customer loyalty, there is one tool that is particularly useful: email marketing.

Super stoked to announce that Cypress is now live on LambdaTest! Leverage the Cypress CLI on LambdaTest to perform reliable and scalable end-to-end testing on the Cloud Grid. Now, run Cypress tests in parallel across 40+ browser versions on Windows and macOS platforms.

Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have...