Blunt, straight-to-the-point actionable tips from 17 Marketing Agencies. In each interview, we talk about lead gen, landing pages and fixing lead capture forms.

Usually, game publishers have no idea whether their game will resonate with the market until they invest huge resources in the development and then soft launch their product. However, there’s a cost-efficient approach to understand the success of a game before writing a single line of code – game concept testing. Game concept testing is performed on emulated product pages of your game on the App Store or Google Play. You can test the following things: ✔️Game subcategory; ✔️Game positioning; ✔️The audience you should make your game for; ✔️Game features; ✔️Game settings or characters, etc. Read a step-by-step guide on how to perform game concept testing. 💬 If you have any questions, I’ll be glad to answer them in the comments.