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Startups require a very different marketing approach than established companies. This slide deck explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.

  • SE

    Sean Ellis

    about 6 years ago #

    This is the first time I've really talked about the role of marketers/growth hackers as being to realize the growth *potential* of the product. If the growth team gets ahead of potential, then eventually growth will tumble. Potential is defined by product/market fit.

    This all highlights the importance of marketers/growth hackers to seek out products with significant growth potential. If you are not selective, you'll find yourself in growth roles where your potential to succeed on an ongoing basis is limited or non-existent.

    Everything else in the deck is about how you can fully tap into the potential growth of your product.

    • DB

      Danny Beck

      about 6 years ago #

      Thanks for posting Sean. Would love to hear the recording from this or a transcript of your talk to get the context around the points on some of your slides;

  • FS

    farhad sepidfekr

    about 6 years ago #

    It's a good point to define potential growth, but is it possible to quantify it? How? Do you mean to indentify a specific number, for example, for user base?