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  Rand Fishkin suggests that SEO is getting harder, but high barrier to entry means great opportunity for those who succeed.    His presentation includes following changes/tips:

  1. Moving from keyword matching to topic association
  2. Domain-level keyword connections are on the rise
  3. Google's crackdown on spam is basically a crackdown on ranking without brand
  4. Critical SEO data still flows for the 1%, but is unavailable to the 99%
  5. Even great content benefits from paid amplification

  • SE

    Sean Ellis

    over 5 years ago #

    A big part of generating effective growth ideas is understanding the inner workings of the systems where you can reach people. Unfortunately the systems (Facebook, Google, iOS..) are all moving targets, so they require constant refreshing of knowledge. @randfish is one of the most knowledgeable people on the planet for understanding Google. It's awesome that he continues to share his insights about how Google is evolving and how to best connect with your potential customers on that system. Highly recommend spending 20 minutes to go through this deck.

  • JW

    justin wu

    over 5 years ago #

    This is an amazing deck. So much great knowledge here.

  • SM

    Stuart McKeown

    over 5 years ago #

    Always been a huge fan of Rands decks and thinking around how search is evolving, this one is no exception :)

  • AG

    Abhishek Goel

    over 5 years ago #

    Great deck..it is interesting how influencers can now impact SEO ranking too..

  • FA

    Filiberto Amati

    over 5 years ago #

    Wow! Thank you very much for sharing, will definitely help in developing a new strategy and getting the execution right

  • EB

    Ed Burrows

    over 5 years ago #

    Such a great share. Thanks!

  • AK

    Andy Kuiper

    over 5 years ago #

    It's where things are going - not where they were two years ago - that's why this type of content from Rand is so helpful... it shakes one awake ;-)

  • DL

    David Ly Khim

    over 5 years ago #

    Awesome deck @randfish. Thanks for sharing @sean.

    It seems more and more online marketing is moving toward relevant content. I've only been it the field for 1.5 years and things are changing so quick!

  • DM

    demetrius michael

    over 5 years ago #

    TLDR? Nice guys finish first.

  • BC

    Ben Carew

    over 5 years ago #

    Awesome share, thanks

  • JG

    Jane Guleski

    over 5 years ago #

    It's been a while since I've ran into a large, worthwhile slide deck. Nicely put @randfish