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These are the slides that Nilan Peiris presented at our Growth Hacking Conference in London. Nilan is the VP Growth at TransferWise and previously drove growth at HouseTrip and Holiday Extras.

Before focusing on NPS driven growth, make sure product is really working.

When you are ready to focus on NPS driven growth, here are the four principles that matter:

1) Supply is usually your biggest scaling lever
2) Systemically improve the experience of your customers
3) Focus on NPS and your business will grow
4) Once product is growing add marketing

The NPS section of the slides starts at slide 29

  • SE

    Sean Ellis

    over 6 years ago #

    Here's the NPS report for GrowthHackers if you're curious: https://app.qualaroo.com/share/1401ac01ab

  • JM

    Jason Meresman

    over 6 years ago #

    This deck from @nilanp is a must-read regardless of the business model you work with. Growth fundamentals for ecommerce, marketplace and SaaS are all covered in this deck.

  • AG

    andrew gale

    over 6 years ago #

    Normally I just scan through slides but this was a really good slide deck. Wish I could of seen the presentation!

  • MB

    Morgan Brown

    over 6 years ago #

    Slide #30 is the money slide here:

    1. Supply is the thing you have that your customers want. You must have that thing to be at all successful. It is table stakes. On Growth Hackers our supply is ultimately knowledge to make you successful as a marketer. That comes in the form of curated content, discussions, answers to questions and unique content we create. Supply is the raw material for growth.

    2. Improving experience by curating supply. This is really about building and improving the must-have experience.

    3. This is about iterating to get that product/market fit, where the core product value, positioning, overall experience, etc. make the product a must-have. Here you're growing that niche of people who absolutely love your product and using them to fuel early growth. This is Sean's transition to growth stage of the Startup Pyramid.

    4. This maps to the top of Sean's Pyramid, the growth part, where once you have a really strong base of loyal users and worked out how the product resonates and matters to people and what the pricing/experience/etc. needs to be to make sense, then you start to pour resources on to it to scale it up.

    Great deck and one that is a must-have in its own right!

  • ET

    Everette Taylor

    over 6 years ago #

    One of my favorite talks of the day at the conference.

    Loved the slides with the guys from The Wire trying to approach the venture capitalist.

    "if promoters > detractors you WILL grow"

  • AB


    over 6 years ago #

    Great Deck. Love the way "supply" has been explained in the deck!

  • MD

    Matt Diederichs

    over 6 years ago #

    If anyone wants to watch @nilanp give this talk live - he was kind enough to share the link with me via Twitter: https://www.youtube.com/watch?v=GwqxS7Zqb1s

    • TF

      Timo Fritsche

      over 6 years ago #

      Thanks for sharing, Matt! I unfortunately missed the conference in London this year, you made my day :)

  • DR

    dave rigotti

    over 6 years ago #

    I struggle with response rates. Our product integrates in Salesforce so we don't have much opportunity (it at all) for in-app NPS. What are some tips for increasing NPS response rates?

    • NP

      Nilan Peiris

      over 6 years ago #

      Hey @drigotti recommend incorporating it as part of your core transaction flow - normally on the success page seems to work best

      • DR

        dave rigotti

        over 6 years ago #

        @nilanp I guess it's a little tough for us as we're an enterprise SaaS app, so there isn't much of a transactional step as sales does the setup for the customer.

  • NZ

    nuriel zuaretz

    about 6 years ago #

    excellent slides. thanks a lot!

  • JA

    Jordan Axani

    almost 6 years ago #

    This is excellent, thanks for sharing!!

  • RC

    Regis Chakabva

    over 5 years ago #

    Anyone has slides for this post? Can't see the deck