These are the slides that Nilan Peiris presented at our Growth Hacking Conference in London. Nilan is the VP Growth at TransferWise and previously drove growth at HouseTrip and Holiday Extras.
Before focusing on NPS driven growth, make sure product is really working.
When you are ready to focus on NPS driven growth, here are the four principles that matter:
1) Supply is usually your biggest scaling lever
2) Systemically improve the experience of your customers
3) Focus on NPS and your business will grow
4) Once product is growing add marketing
The NPS section of the slides starts at slide 29