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This post came out of the many conversations I’ve had in “work” and in “life” (to me, a continuum), where I find myself talking about email marketing / growth in one area, only to say “It’s just like in… [the other area].”

You don’t grow your business without some inevitable takeaways for growth in your life. If you don’t see it, maybe ur doin’ it wrong.

As we close out 2015 and spreadsheet our dreams for next year, I hope that all of us in the greater innovation community* can think more about how growth = life and life = growth.

*VCs, founders, early teams, wantrepreneurs, spiritual seekers, you’re all included.

One Email, One CTA

  • SH

    Stephan Hovnanian

    over 5 years ago #

    I'd add (and slightly disagree as a result) that the "carousel style newsletters" do have a very effective dual purpose, even if they aren't focused on conversion: first, they're a touchpoint, and who knows, maybe that touchpoint came at the exact moment that a subscriber was thinking about your services. The important thing about newsletters is to tweak your copy so that they aren't all about your company.

    The second purpose is to assist in filling out interest-based profile info to use in future segmentation. Think of the newsletter as the top-of-funnel asset in email marketing.

    • SS

      Susan Su

      over 5 years ago #

      Great points Stephan! I love the idea of the newsletter also supporting segmentation itself (not just being the result of it)

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