Great notes @adrien ! Thanks for mentioning Yozio. We are seeing similar things from working with the best mobile growth teams from Airbnb and Pinterest.

App Store Ranking can be driven significantly via optimizing the installs from organic sources such as mobile web, sms, email and social channels, and better activations can help improve retention and conversion dramatically. If you don't have a lot of budget for mobile app install ads, you should definitely look into organic methods.

Be super careful about the virality or referral though. Not every app is social or have large amount of value/budget to create the value sharing experience, and you have to design the right experience to get the right clusters of users to even click on the link. Just like ASO and App Reviews, all of these are things you should look into, but depending on your app, mileage of these methods varies quite a lot.

Great slides @adrien . I hadn't heard the early story of Mailbox. Only that they had generated a massive waiting list and sold for $100M. Love the tips for standing out the app stores!

For those interested in Mobile Growth, I suggest you subscribe to this page: http://mobilegrowth.launchrock.co/

I share the best articles and tools on mobile growth marketing (user acquisition, user engagement, Appstore marketing, UX flows, growth tactics, etc) on a regular basis.

Also, a comprehensive guide on the topic with deeper insights is coming soon!

Very thorough slides @adrien!

Full of awesome insights. Really nice share @adrien

Great Slides @adrien thank you.

One of the more concrete/tactical/useful sets of insights I've run across. Tweeting this simply to keep it on my radar. Thanks @adrien .

Thanks for mentioning App in the Air, Adrien! I'll be sharing more lessons very soon: i want to outline they typical "Samurai path" of mobile app growth hacker.

Nice vademecum.

Great resource to launch, marketing and grow mobile apps.