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These slides cover all of the key growth levers for mobile apps.
@circa does a really good job of engaging their users in a non invasive way. Slide 49. They engage the right users at the right time to improve reviews, and channel negative feedback away from the app store.
If only more companies would invest time into testing & analyzing their reputation strategy. I've deleted useful apps, solely due to the timing & frequency of their review requests. If you're repeatedly requesting reviews from your users or asking for a review too early, you could be creating a poor experience for your users. Testing & optimizing are important in every aspect of building a product. I feel that many companies overlook this part.
@rstuppy If you have not already read this deeper case study on circa you should https://growthhackers.com/the-right-way-to-ask-users-to-review-your-app-how-circa-news-got-90-5-star-ratings/?submit=check_dup
I thought their case study was very well done, especially forking the reviews based on how users answer the question: "Are you enjoying this app?", filtering the negative experiences into direct feedback, rather than public-facing reviews. I've now seen the Yahoo Weather and Overstock apps use the same strategy.
I was really impressed with these slides. I especially like slide 6 that breaks down the AARRR framework specifically for Mobile Apps.
Thanks for sharing, @sean! Appreciate the feedback.
Thank you for the great slides...!!!
Very helpful especially the parts about ASO,
You can automatically create landing pages and A/B test assets (icons, screenshots, title) using a tool http://splitmetrics.com
@sean Excellent points were brought up in the App Store content discussion. Different icons and screenshots may not only have a higher CVR rate but can also drive higher/lower key metrics like monetization and retention. I look at the App Store Product page as part of the onboarding process of an app and not just a gateway to the app stores.
As for testing different landing pages - we build up the StoreMaven platform just for that - ability to build ,track and analyze app store content in different App Store landing pages. You guys are all welcome to check it out (www.storemaven.com).
"how you expect people to use your app is actually not how they use it at all." This happens a lot with technology.
Good work. Thanks!
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