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Presentation by Amrita Chandra. How marketing has changed from being led by big companies with big budgets to innovative strategies and tactics most commonly found in startups.
Great deck @shapeandsound ! Love your personal experience with the evolution of marketing. Also love your observations about what's different now. Really good stuff!
Glad you stopped lurking and jumped in :)
Thanks so much @sean - I love the community here, and thank you for the personal welcome.
Awesome insights, @shapeandsound ! Definitely sharing this. In your opinion, what are some of the major struggles startups have when trying to implement marketing?
Hi @nscmnto that's a great question. I would say focus is one of the biggest ones. Trying to use a wide variety of tactics without connecting them back to how customers buy/behave. Also, a lack of true understanding of customer behaviour/motivation/needs.
In my experience, that's right on the spot. It's easy to get access to information, tips and tricks, etc., but what I've seen is that startups struggle to implement what they read, because they don't understand the mechanics behind it - customer behavior.
Welcome to the site @shapeandsound - really appreciate you sharing slides from your presentation. I've featured them in our slides section, hope you don't mind =)
Hi Everette - thanks so much for helping me find my way around here :) I have been a long time lurker, plan to contribute more.
Slide 61: how authenticity scales!
I'm so happy to see rodrigo mentioned in this :) He's the nicest guy!
How nice that you know Rodrigo, small world (I don't know him personally, just found him through my research).
If you want an intro, let me know. He's one of the nicest people I know
@shanac Thanks for the offer, I'd love an intro, if only to let him know I've highlighted him in my talk :)
Great job on this Amrita and I love your content, images, messaging and curated examples of startups that know what they are doing. Smart, savvy, cool and "less is more" content marketing at it's best. Shared and cared via our social channels (PS: thanks Sean for featuring this.)
Thanks so much, @linkedmediagroup - appreciate the comment and the share. It took a while to put it together so it's nice to see others get use out of it.
Disagree that it "Sucked to be a Startup Marketer" between 2001-2005. I thought it was great!
Money was short, marketing had to focus on the product, and the quality of our startup could shine through without potential clients being swamped by huge budgets from inferior incumbents.
Saying it how it is, nice stuff :)
was the deck deleted? I can't see a thing inside the empty square - tried reloading; good connection here.
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