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Presentation by Amrita Chandra. How marketing has changed from being led by big companies with big budgets to innovative strategies and tactics most commonly found in startups.

  • SE

    Sean Ellis

    about 5 years ago #

    Great deck @shapeandsound ! Love your personal experience with the evolution of marketing. Also love your observations about what's different now. Really good stuff!

    Glad you stopped lurking and jumped in :)

  • BN

    Bruno Nascimento

    about 5 years ago #

    Awesome insights, @shapeandsound ! Definitely sharing this. In your opinion, what are some of the major struggles startups have when trying to implement marketing?

    • AC

      Amrita Chandra

      about 5 years ago #

      Hi @nscmnto that's a great question. I would say focus is one of the biggest ones. Trying to use a wide variety of tactics without connecting them back to how customers buy/behave. Also, a lack of true understanding of customer behaviour/motivation/needs.

      • BN

        Bruno Nascimento

        about 5 years ago #

        In my experience, that's right on the spot. It's easy to get access to information, tips and tricks, etc., but what I've seen is that startups struggle to implement what they read, because they don't understand the mechanics behind it - customer behavior.

  • ET

    Everette Taylor

    about 5 years ago #

    Welcome to the site @shapeandsound - really appreciate you sharing slides from your presentation. I've featured them in our slides section, hope you don't mind =)

    • AC

      Amrita Chandra

      about 5 years ago #

      Hi Everette - thanks so much for helping me find my way around here :) I have been a long time lurker, plan to contribute more.

  • VD

    Vada Dean

    about 5 years ago #

    Slide 61: how authenticity scales!

  • SC

    Shana Carp

    about 5 years ago #

    I'm so happy to see rodrigo mentioned in this :) He's the nicest guy!

    • AC

      Amrita Chandra

      about 5 years ago #

      How nice that you know Rodrigo, small world (I don't know him personally, just found him through my research).

  • LT

    Lee Traupel

    about 5 years ago #

    Great job on this Amrita and I love your content, images, messaging and curated examples of startups that know what they are doing. Smart, savvy, cool and "less is more" content marketing at it's best. Shared and cared via our social channels (PS: thanks Sean for featuring this.)

  • PA

    Pete Austin

    about 4 years ago #

    Disagree that it "Sucked to be a Startup Marketer" between 2001-2005. I thought it was great!

    Money was short, marketing had to focus on the product, and the quality of our startup could shine through without potential clients being swamped by huge budgets from inferior incumbents.

  • RT

    Rob Thorpe

    about 4 years ago #

    Saying it how it is, nice stuff :)

  • RT

    Rob Thorpe

    about 4 years ago #

    Saying it how it is, nice stuff :)

  • DR

    Diego Remus

    almost 4 years ago #

    was the deck deleted? I can't see a thing inside the empty square - tried reloading; good connection here.

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