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This is epic.

  • RG

    Ryan Gum

    over 6 years ago #

    haha... best start to a presentation ever.

    No one puts together a straightforward presentation like @mattangriffel. He makes it look so simple. Bravo.

  • MB

    Morgan Brown

    over 6 years ago #

    The landing pages section is so spot on. Say it with me: "There is no homepage."

    Must read.

  • VV

    Visakan Veerasamy

    over 6 years ago #


    1: Interesting that Learn Rails and Learn HTML + CSS both outperformed Build A Web App and Build A Website respectively. Suggests that people are more interested in Becoming Better than in Getting Stuff Done.

    2: Re: Minimal pages, I've actually explored that for a long time. Especially interesting to note that a lot of the sites with now-minimal pages started out with much more complexity, much more info. Minimal pages really start to shine, I think, once you're a recognized brand (Dropbox, Quora, Pinterest, Groupon- what they have in common isn't just minimal sites, but brand recognition. I think the minimal site is a victory lap for the recognized brand.)

    3: Interesting that Amazon's banner loses its link on checkout! No-brainer on hindsight.

    4: Creative CTAs make me happy. Life is to short for tiresome, stale copy.

    5: The reassurance copy, inline validation, etc remind me of goodUI.org, which have a whole bunch of great examples just like these! Good stuff.

    6: I hate giant popups... I've seen the stats that show that they work. Which makes me sad. I hate them. :-(

    7: Awesome to see referrals getting so much airtime! Referrals make me happy. :-) Everytime a person tells another person about a product or service they care about, I imagine the Industrial-Advertising Demon gets punched in the face.

    8: Legit LOL'd at One Month Rails' "Are you seeing another HTML/CSS class?"

    That was a good/fun read, thanks for putting it together @mattangriffel !

    • MG

      Mattan Griffel

      over 6 years ago #

      Interesting that you say #2 because it's what I hear from so many other people, but I've never gotten any empirical data to support that, so I have to wonder whether it's just lore. Worth studying though.

      • VV

        Visakan Veerasamy

        over 6 years ago #

        Definitely worth studying! Would love to hear any new insights anybody might have about it. Thanks for the amazing slides.

  • CO

    Chris Out

    over 6 years ago #

    Great presentation @mattangriffel !

  • JL

    Jakub Linowski

    over 6 years ago #

    Nice one!

  • BG

    Brandon Gains

    over 6 years ago #

    Awesome presentation! The referrals section from 144-181 doesn't disappoint.
    He goes over the importance of understanding referral program conversion tactics like:
    - Pre-Filled Sharing Text
    - Email Import
    - Symmetric Rewards
    - Displaying Progress

    If anyone has any questions about referral marketing feel free to hit me up.

  • DF

    David Fallarme

    over 6 years ago #

    This is so good! what makes it a home run is the zillions of examples. golf claps for @mattangriffel

  • FA

    Frantz Augustin

    over 6 years ago #

    This presentation is amazing !!!

  • JW

    justin wu

    over 6 years ago #

    Nice share!

  • SS

    Steven Santos

    over 6 years ago #

    This is such a great slide show. Thanks!

  • SS

    Salman Sharif

    over 6 years ago #

    Totally agree with the landing pages part, the more landing pages you have the better conversion can be achieved by A/B testing

  • JG

    James Greig

    over 6 years ago #

    This is awesome @mattangriffel!

    Wordpress peeps, can anyone recommend a way of creating short urls that redirect you to a longer /?utm_source= address?

  • CF

    Chris Franco

    over 6 years ago #

    Great deck. I really like the point about using Paid Facebook Ads to text your landing page elements.

  • LS

    Logan Stoneman

    over 6 years ago #

    Has anyone tested, in regards to referrals, specifying who you should refer? Instead of saying "refer a friend" stating a more specific title.
    i.e. "refer a colleague", "Invite a family member", "refer a fellow professor", "Share with your best friend"

    • LM

      Lincoln Murphy

      over 6 years ago #

      Yes @loganstoneman ... the more specific we've been able to get, the better it seems to work.

      I say it like that because it's no empirical evidence that I know of and I’ve only done this in about 10-15 situations over the last couple years.

      But when we could get specific (“most people invite a Project Manager, Developer, and Designer”), it's worked well. Well as in I've seen a 20x increase in these types of invitations.

      I've also seen it not really have any lift at all, so there’s that.

      But I've never seen the variant do WORSE than the control, so to me it is worth trying.

      But… it requires you to know your customers, though, and understand who they'd likely refer.

      A couple of hacks in this same vein that I've used that have worked well are:

      1. In addition to suggesting who (or what titles) to invite, limit the number of people they CAN invite. Makes the "ask” smaller (vs. add your entire address book) but also forces them to think about who to invite, meaning they'll likely invite only people that will help them have a positive experience with your product. Win-Win.

      2. During Free Trials, instead of just asking them to invite their colleagues/coworkers/friends - this is a big ask since they don’t know, like, and trust you yet - tell them to invite 2-3 people to help them TEST the product. You may (should) be trying to get them to actually use your product, but remember… they’re still evaluating, so play into that mindset.

      3. Super Ninja hack ==> Tell ‘em to tell the people they invited that they were invited. After they invite people (on the "thank you" or "invitations sent" screen), remind them to tell the invitee to be on the lookout for an email from your system, with the subject of, etc. If you know something about how they operate - distributed teams, for instance - tell them to hit those people up on IM or Slack or whatever. Or to walk down the hall and tell ‘em if most of your customers are departments in company HQ.

      4. Don’t forget to make the onboarding process for the invitee awesome! This is often an afterthought and a reason “invitations” don’t work (aside from making the ask too early in your relationship).

      Thoughts? @ryangum @noahkagan @mattangriffel @morgan @sean

    • RG

      Ryan Gum

      over 6 years ago #

      Good question Logan, very interested in this answer too.

  • MK

    Muhammad Saad Khan

    over 6 years ago #

    This is one great presentation by @mattangriffel.

  • FB

    Faheem Bakshi

    over 6 years ago #

    I am still age page 23 and want to tell you that this is Awesome

    • MG

      Mattan Griffel

      over 6 years ago #

      Haha thanks for taking a break to share that. I can imagine the feeling that would have led you to post this and it is awesome.

  • IO

    Isi Ojeabulu

    over 6 years ago #

    So many actionable take aways. Loved it! Thanks @mattangriffel

  • NC

    Nahyan Chowdhury

    over 6 years ago #

    Brilliant presentation, thank you for sharing!

  • AZ

    Aaron Zakowski

    over 6 years ago #

    Incredible presentation. @mattangriffel is the king of SlideShare!

  • CS

    Cagri Sarigoz

    over 6 years ago #

    About "People Read From Left to Right in an F Pattern" on slide 89: it's actually not the current situation for the Google search results. The "F" pattern was basically occuring because of the Google's way of positioning SERPs, images, ads, etc on the search result page, not because of the reading behaviors of the users.
    You may want to download and take a look at Mediative's latest study: "The Evolution of Google's Search Results Pages & Effects on User Behaviour" and see how the heatmap changes when Google adds various elements to search result pages. http://goo.gl/YJiHRP

  • SM

    Son tung Mr

    over 6 years ago #

    @mattangriffel fantastic presentation ever, you make it simple and attractive, thanks for sharing, keep going a head.

  • RK

    Rami Korhonen

    over 6 years ago #

    Awesome presentation.

  • JR

    Josh Rhodes

    over 6 years ago #

    Excellent work on this!

  • HV

    harsha vardhan

    over 6 years ago #


  • LC

    Levent Cem Aydan

    over 6 years ago #

    Just downloaded it. Thank you!

  • SR

    Sundeep Reddy

    over 6 years ago #

    Great deck. Thanks for sharing it with us Mattan.

  • AT

    Anton Tarasenko

    over 6 years ago #

    Mattan, very illustrative slides.

    1. Do CTRs differ by customer demographics and, most importantly, by their lifetime customer values? For example, Banner A gives 100 clicks per 1000, Banner B gives 300 per 1000. But at the same time, users clicking Banner A buy 5 times more than users from B. So, even if tests tell us choose B, Banner A is preferable in the long run. Does it happen in your experience?

    2. Just wondering, are the results statistically significant? What are the sample sizes?

  • DJ

    Danny J. Williams

    over 6 years ago #

    Great presentation. Simple. Brief. Impactful. Well done @mattangriffel

  • NT

    Niki Torres

    over 6 years ago #

    Highly enjoyed this! Hilarious and eye-opening. Thanks!

  • MA

    Marc Apple

    about 6 years ago #

    Great presentation @mattangriffel. I love the use of creative CTAs. One of the best ones I have seen recently was to download a guide and the submit button text was "use today"

  • CM

    Colin McDermott

    about 6 years ago #

    9% to 17% is an 88.8% increase, call it 89%

  • OS

    Othmane Sghir

    about 6 years ago #

    Great presentation, thanks!
    Any thoughts on why Impression are better than Conversion Optimization on Facebook Ads?

  • KD

    kieran daniels

    about 6 years ago #

    Man this is simply fantastic. I would absolutely love to connect man. Shoot me a line at kieran@instapage.com?

    Thanks again this was solid and kept my attention

  • RY

    Roland Yegorov

    about 6 years ago #

    Straightforward. That's what I like. Great slides. What I like the most about them - They are easily digestible and fast to skimp through.

    Keep it up!

  • JM

    Jordi Mon

    about 6 years ago #

    Nice, comprehesive guide. Sweet.

  • NT

    Nicky Todorov

    about 6 years ago #

    Great slides! Definitely a must read.

  • RA

    Ryan Atkins

    over 5 years ago #

    Nice Presentation!