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This was a presentation I did at Big Design Conference this year about the convergence of APIs and cloud technology. A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic comprised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.

  • CO

    Chris Out

    almost 5 years ago #

    Steve, if someone wants to learn about APIs. Which resources would you recommend?

    • SF

      Steve Floyd

      almost 5 years ago #

      @chrisout Here are some places you might start...

      Benjy Weinberger wrote a very easy to understand blog post for beginners I commonly refer to non-technical people trying to wrap their head around the concept of what an API is / does you might check out - http://benjyw.com/post/26966201626/apis-explained

      Kin Lane has also created a great resource for understanding APIs over at the "API Evangelist" - http://apievangelist.com

      The "Resources" slide at the end of my presentation has a ton of links to information that may help you better understand the different types of APIs as well as different ways that companies are using them.

    • IH

      Ina Herlihy

      almost 5 years ago #

      The book Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter (amzn.to/10hFxvd) has a great chapter on APIs!

  • SE

    Sean Ellis

    almost 5 years ago #

    Wow, awesome slides @nawlready ! Thanks for sharing.

  • SF

    Steve Floyd

    almost 5 years ago #

    Thanks Sean! We have been using APIs to scale redundant / tedious research tasks in our agency for years now with great success. I thought I would shed some light on how other businesses might use the same approach to grow their business and lower their cost of acquisition.

    We have competed directly with 80-100 man big box agencies with a mix of talent, technical prowess and the Growth Hacking ethos of "working smarter, not harder" to drive results.

    Thanks again for the share!

  • DW

    David Wang

    almost 5 years ago #

    Has anyone done any interesting growth hacks with APIs?

    • SF

      Steve Floyd

      almost 5 years ago #

      I think ActiveCampaign utilizing so many API integrations has been a huge part of their retention strategy (which no doubt has impacted their growth over recent years).

      I know Stripe's ability to provide a robust, well documented API that was friendly to developers was a huge part of their rapid adoption. No faster way to get buy-in from the CEO than through the CTO / IT right?

      Raventools is basically all the useful marketing APIs pulled into one dashboard to manage project / client workflow. I moderated a panel with Jon Henshaw (founder of Raventools) last year at Pubcon. He definitely wouldn't have had the growth he did over the last few years without all those useful APIs. It was a must have tool for full stack / inbound marketers, especially those managing multiple channels and multiple clients / projects.

      I can name hundreds of SaaS companies over the last 7-8 years actually who have seen growth from serving up APIs of their product / data and / or integrating 3rd party APIs into their product offering.

    • DC

      Dan Cave

      almost 5 years ago #

      I've done/seen loads of Hacking type stuff using API's generated on import.io. Mostly building datasets to help generate leads for author outreach, and to make cool little hacked together apps like http://seo-analyser.import.io/; to both use myself and to offer up to our audience as a useful tool.

  • WP

    Wilson Peng

    over 4 years ago #

    Thanks for the iron shoutout :)

  • LP

    Let's Talk Payments

    almost 4 years ago #

    @chrisout If you are aiming at building your own startup, we recommend you considering these 34 APIs before you begin: http://letstalkpayments.com/34-apis-that-startups-should-consider-before-building-any-fintech-product/

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