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With nearly a quarter of a million views, this is probably the most popular slide deck on growth hacking ever created. It includes everything you need to know about growth hacking - from case studies to specific tactics you can implement.
"Don't focus on acquisition if your activation rate is 1%"
That's why conversion rate optimization is essential, people continue to try to acquire more users instead of figuring out how to maximize the traffic that they already receive.
activation and retention. Cant say it enough to clients
reducing friction is awesome, improving slide is better. So many great ideas in this one. A bit skewed to high volume, low comittment B2C consumer SaaS but tons of great thoughts and approaches.
it seems a lot of B2B SaaS companies think that this same virality and speed applies to them as easily as user apps like Uber. Thoughts? true or false?
First 50 slides are mostly to introduce the idea of growth hacking with some great examples, but the 2nd half of the deck provides actionable guidance for accelerating customer acquisition growth. A lot of it borrows from Dave McClure's Pirate Metrics (AARRR), which is an awesome growth framework.
Awesome Share, I know it is old but still worth sharing and looking over and over again.
A great deck on custom acquisition, thanks for sharing these!
I was just trying to explain to someone what Growth Hacking is, this definitely came in handy. Thanks!
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