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A simple guide to inbound marketing for entrepreneurs that want to grow their business using SEO, blogging and social media by Dharmesh Shah of HubSpot.

  • PG

    Pushkar Gaikwad

    over 4 years ago #

    Great deck, saw it on inbound.org, I always loved HS decks, very elegantly designed. Though it could had more material on how to do inbound marketing and may be more real world data as well as more content marketing methods (deck listed 4 as example)

    Here are few ways to do content marketing which I can think of

    Case Studies
    Howto Guides
    Press Releases
    Reports & Trends
    PDF and eBooks
    Web Forums
    Guest Blogging (don't bother about backlink)
    Q/A websites
    Competitions and Reviews
    Local Business Listings
    Create Modules, Plugins and Extensions

  • BT

    bhuvan thaker

    over 4 years ago #

    Nice one.

  • ET

    Everette Taylor

    over 4 years ago #

    Welcome to the GH Community @jacunzo - great slides by Dharmesh here. I moved this to our slides section and deleted the original post.

  • SE

    Sean Ellis

    over 4 years ago #

    Hey Jay - welcome to Growthhackers. Thanks for sharing these slides!

    • JA

      Jay Acunzo

      over 4 years ago #

      Thanks Sean! Love what you guys are up to and your work personally. Would love to get you on the NextView blog sometime since you seem passionate about growing early-stage companies through marketing (it's viewfromseed.com). jay-at-nextviewventures.com (or if I can be helpful in general!)

  • SF

    stephanie frasco

    over 4 years ago #

    Inbound is the best way to bring people into your world. You just need a way to convert them. I find many startups create great content but then don't convert them into subscribers/emails/users. You can sell better though email and your content should be used to push them through the funnel. I like this.

    • JA

      Jay Acunzo

      over 4 years ago #

      Agreed, Stephanie. In talking to NextView's portfolio startups, a lot of them are thinking so big (which is great, and necessary, early on especially) that they forget the notion that awesome content and creative ideas still needs to convert. The 2nd problem is that they don't actually know what metric to look at -- to which I always reply "Build an email list!" :)

  • BN

    Bruno Nascimento

    over 4 years ago #

    Hi everyone! These slides are great, thank you very much @jacunzo ! I'm particularly thrilled because I saw this on GrowthHackers' Twitter after I wrote an article on the same topic - and our views match. Here's the article for anyone interested: https://medium.com/@nscmnto/marketing-oriented-startups-ba2aead2fc33

    Anyway, I think the main difficulty, at least here in Portugal, is convincing startups that Marketing doesn't need to be expensive and it's not all about advertising.

    What are the main difficulties you see in implementing marketing on a startup?

  • MC

    Mike Cunsolo

    over 4 years ago #

    That deck's great, slide 37 always makes me chuckle.

  • OL

    Olivier Liplab

    over 4 years ago #

    That's a great deck.
    But saying that outbound marketing = annoying marketing vs inbound marketing = great marketing is a little bit exaggerated ...

  • NC

    Neeraj choudhary

    about 4 years ago #

    with the abundance of information on the web , inbound marketing is the best way to get found, great slides indeed very useful and educative.

  • MQ

    Matthew Quinn

    almost 4 years ago #

    Slide 114 is the best

  • KA

    Kashif Amin

    almost 4 years ago #

    Great Work.

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